
Head of Interactive at IdeaWorks (WPP)
Sydney Area, Australia

Head of Interactive at IdeaWorks (WPP)
Sydney Area, Australia
Digital Communication Strategy & Solutions
Online Brand Positioning, Development & Promotion
Online Advertising Campaigns & Interactive Media
Interactive Applications & Promotional / Micro Websites
Database Management & Email Broadcasting Solutions
Online Strategy & Solution Development
SMS Broadcasting & Mobile Marketing
Website Strategy, Design, Development & Management
Search Marketing Strategy, Optimisation & Development
Search Engine Optimisation Strategy, Process & Vision
(Privately Held; 51-200 employees; Marketing and Advertising industry)
February 2005 — Present (4 years 6 months)
As Head of Interactive at IdeaWorks, Sydney, Australia, I'm responsible for all Interactive Creative Direction, new interactive business, business development & digital strategy in the agency. I also take great pride in my role to mentor & manage our growing interactive team while ensuring the creative & strategic elements being produced are delivering real world results with cutting edge technology & outstanding creative.
I have a great passion for Search Marketing (SEM), Search Engine Optimisation (SEO) & online marketing strategies. Creatively, I'm heavily involved in all online advertising campaigns & website production with careful strategic & creative direction to guide our talented designers.
Web 2.0 is the future. I'm pushing this new era of interation, usability, mash-up style of website development that allows business to be more involved with their customers & provide new, innovative online experiences & communication channels with their customers.
(Privately Held; 1-10 employees; Marketing and Advertising industry)
2003 — 2005 (2 years)
As an Interactive Designer, I was responsible for taking briefs and delivering website solutions. From website planning and strategy, to website design, animation and search engine optimisation.
This position saw me working closely with top developers, this helped grow my knowledge of how advanced web systems work and what elements and technology is needed to design, create and manage these solutions.
Search Marketing Professional , Search Marketing Process, Search Marketing Strategy, Analytics, Segmentation , 2007 — 2007
Advanced Diploma Of Website Design & Development , 2003 — 2003
HSC - High School Certificate , 1997 — 2002
Entrepuership, Forex Trading & Stock Trading, Online Business Consulting, Search Engine Optimisation, Venture Capital For Digital Businesses, Snowboarding, Surfing, Golf, Tennis.