Art Director at WROC-TV | WUHF-TV
Rochester, New York Area
Art Director at WROC-TV | WUHF-TV
Rochester, New York Area
Seven years of experience in development direction and design of print advertising,
corporate identity, collateral design, display, packaging, website and broadcast design. Work closely with internal clients to review design needs and proposals. Convey and advise regarding design direction and coordinate/manage projects. I have a strong ability to multi-task, prioritize and work in a fast paced environment. Working
knowledge of the print production process with the ability to exhibit creativity, think
independently, lead and work productively in a team environment.
logo design + branding
print work + advertising
(Design industry)
2003 — Present (5 years)
Manage the creative development, production, process and overall design standards for WROC & WUHF. Head print production scheduling and allocate resources to projects where necessary. Coordinate and design materials for news, new media, promotions and sales on a daily basis. Created usage guidelines to uphold consistent branding.
(Educational Institution; 51-200 employees; Higher Education industry)
December 2004 — January 2007 (2 years 2 months)
Taught a couple classes a semester at Bryant & Stratton College in the Graphic Design Major. Taught the following: Graphic Design I: QuarkXPress & Photoshop. Graphic Design II: Design Fundamentals.
(Privately Held; 1-10 employees; Marketing and Advertising industry)
2003 — 2003 (less than a year)
Designed the company website and all print material. Worked closely with clients regarding advertising projects, Corporate Identity, websites, signage and point of purchase displays.
(Architecture & Planning industry)
2001 — 2003 (2 years)
Designed the company website. Worked closely with the Marketing Director to design proposals and Signage Manual of Standards. Designed interactive flash presentations for Holt. Clients include: Cayuga Medical Center at Ithaca, Cazenovia College, Cornell University, Colgate University and Ithaca College.
BFA, Graphic Design, 1997 — 2001
• Edward R. Murrow Award (Regional), Best News Documentary - 2006
Eye on Rochester: The Pregnancy Codes – Role: Art Director, Designer
• NYS Emmy Award, Best News Special - 2006
Eye on Rochester: The Pregnancy Codes – Role: Art Director, Designer
• Bronze Telly Award - 2006
Television Image Campaign: Station Image – Role: Art Director, Designer