Director - Strategic Business Analysis
Dallas/Fort Worth Area
Director - Strategic Business Analysis
Dallas/Fort Worth Area
Senior professional in the Marketing and Business Analytics space.
I help clients optimize their Marketing investments by focusing on:
• Marketing Strategy formulation and implementation
• Customer Satisfaction/CRM programs
and to a lesser extent on:
• Product Development and Innovation
I emphasize the use of metrics, analytics and fact-based decision making, and maintain a personal blog (adelino.typepad.com) about how analytics and fact-based decision making impact Marketing, Customer Satisfaction and corporate profits.
PhD , Structural Engr/Reliability Theory , 1993 — 1998
MS , Civil Engineering , 1988 — 1989
BS , Civil Engineering , 1983 — 1988