
Web Consultant - SEM, PPC, SEO, Social Media and Domaining Expert
Toronto, Canada Area

Web Consultant - SEM, PPC, SEO, Social Media and Domaining Expert
Toronto, Canada Area
Search Engine Optimization(SEO) / Search Engine Marketing(SEM)
-Understanding of search engine ranking algorithms and crawlers
-Experience with keyword research, density analysis, reporting and link building tools
-Ability to analyze and translate quantitative and qualitative data from web analytics tool into an actionable SEO plan
-Ability to execute a link building strategy that will lead to improvement of lead generation and web prominence in order to gain leadership position online
-Established progressive link building campaigns.
-Monitored competitor’s websites to establish “best practices” for improving website content, SEO strategy and lead generation.
-Understanding the social media environment, including blogs, social networks, article directories and forums as an important component for SEO.
-Researched, identified and established partnerships with authoritative web sites for link-building
-Developed effective plans to optimize both the Click Thru Rate (CTR) and return on investment (ROI) from their SEM investments
-Driving costs down through the constant monitoring and improvement of cost per clicks (CPCs) and CTR.
-Up to date on current search engine news, trends, algorithm changes, and SEO best practices
Pay Per Click Campaign Management
-Utilized analytical data to determine the most effective landing pages for paid search and online media campaigns
-High proficiency in Excel for reporting and analysis
-Optimized and executed paid search campaigns on Google, Yahoo, MSN and other appropriate search engines, directories and paid inclusion networks
-Drove prospects from paid listings at search engines through affiliate programs.
-Managed search marketing campaigns for multiple programs, at first and second-tier search engines.
-Analyzed user behavior using web analytics tools.
-Strong analytical and problem solving skills
-On-going testing and optimizing of new keywords, ad text, position and landing pages
Domaining, Search engine marketing, Search engine optimization, Pay per click advertising, Online advertising, Social networks, IPv6, Web 2.0, Internet registrars, Affiliate Marketing, and everything and anything else you can think of pertaining to the internet
(Partnership; 1-10 employees; Internet industry)
January 2008 — Present (2 years )
My Domain Idea is to become the industry leading service for domain names. Our service with domain names will be the 21st century real estate choice for investors, businesses, and developers. Our goal at My Domain Idea is simple; partner up businesses, investors, and developers with the owners of their domain names.
(Partnership; 1-10 employees; Internet industry)
December 2007 — Present (2 years 1 month)
Student Draft..........................................
Domaining, Demand Media, Google, Microsoft, VMWare, Kite Boarding, Sky Diving, Downhiill Skiing, Extreme Sports, Acquiring New Skills, New Technology, The Internet