
Relationship Supervisor at crayon, a strategic consultancy that specializes in conversational marketing
Greater Boston Area

Relationship Supervisor at crayon, a strategic consultancy that specializes in conversational marketing
Greater Boston Area
Messaging and Social Media Strategy • Brand Planning • Conversational Marketing • Client Management • Integrated Marketing Campaign Management • Community Development • Identifying Opportunities in Emerging Media
Experience managing integrated marketing strategies for technology, retail and finance brands, including IBM, Microsoft, Progressive, Alcatel-Lucent, VeriSign, Diageo Wine Brands, Noah's/Einstein's Bagels and Bentley Software.
(Privately Held; Marketing and Advertising industry)
February 2009 — Present (6 months)
• Drive conversational marketing efforts and manage client relationship for GyPSii’s iPhone application launch
• Collaborate with team on re-design, activation and support of Panasonic’s Living in High Definition community
• Provide strategic input into ooVoo marketing efforts, including Facebook, YouTube and community-building initiatives
• Write contracts, define project scopes and manage client relationships in a highly-entrepreneurial environment
(Non-Profit; Non-Profit Organization Management industry)
December 2008 — Present (8 months)
Working through the Taproot Foundation, a pro-bono marketing agency, on projects for non-profit organizations.
• Current Project: Website re-design for Whittier Street Health Center
(Privately Held; 11-50 employees; Marketing and Advertising industry)
February 2008 — November 2008 (10 months)
Clients: Alcatel-Lucent, IBM, Bentley
• Developed social media strategies and implemented recommendations for key clients to reach desired audience with social media
• Evaluated customer communities, made recommendations to enhance the user experience and managed community re-designs
• Directed the implementation of interactive site experience and drove paid and unpaid media strategy, including blogger outreach, presence on social media platforms, SEM and banner placements
• Concepted and directed content creation to activate client community membership
(Privately Held; 10,001 or more employees; Marketing and Advertising industry)
April 2007 — December 2007 (9 months)
Client: Progressive Insurance
• Strategic management, execution and implementation of cross-channel campaigns (digital, print, tv)
• Research and development of target personas
• Evaluation of emerging media opportunities
• Analysis of competitive marketing strategies; assess client position in category
(Public Company; 201-500 employees; IPG; Marketing and Advertising industry)
September 2005 — March 2007 (1 year 7 months)
Clients: Microsoft -- Windows Live, MSN
• Development and implementation of digital and web development projects for MSN and Windows Live products, including Live Search and Messenger
• Worked closely with team in planning, execution and measurement of media plans
(Privately Held; 51-200 employees; Marketing and Advertising industry)
December 2003 — August 2005 (1 year 9 months)
Clients: Noah’s Bagels, Diageo Chateau and Estates Wine, VeriSign
(Public Company; 501-1000 employees; SPLS; Media Production industry)
November 2002 — August 2003 (10 months)