Walter Adamson

Current

CEO at NewLeaseG2M
Australian Partner at Social Media Academy
Founder, Principal at Digital Investor Pty Ltd

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Past

External Advisor & Member at ICT Strategy Board of the Government of Victoria, Australia
VP Strategy - Australia/New Zealand at Computer Sciences Corporation
Various VP Marketing, Strategy, Systems Integration, International at BHP Information Technology Ltd

4 more...

Education

Monash Mt Eliza Business School
University of New England

Recommended

5 people have recommended Walter

Connections

500+ connections

Industry

Marketing and Advertising

Websites

Walter Adamson’s Summary

CEO of NewleaseG2M focused on the delivery end of digital transformation to web-centric marketing and lead generation, in association with Mural Consulting. Specialising in transforming businesses into successful SaaS operations where Mural has conducted over 400 assignments.

NewleaseG2M is also the exclusive partner in Australia for the Social Media Academy.

Walter Adamson is also the founder and principal of Digital Investor (www.digitalinvestor.com.au). DI primarily provides business advice to owners and investors in IT and telco-related service companies with a client base in wireless, mobile, IT and sometimes more generally with larger firms in regard to their IT strategy. DI also has certain holdings and equity entitlements as a result of cash investment and/or earned positions in a number of ventures.

He holds an MS (by thesis) in Comp Sci, has been awarded 6 Australian patents, and attended the Advanced Management Program at the Mt Eliza Business School. Walter was a founder of the IS Auditor’s Association in Australia. He is Advisor to the ICT Strategy Board of the Government of Victoria, Australia.

Community: Awarded “Friend for Life” by Berry Street Refuge and Community Centre, for contributions over a 25-year period.

"We hired Walter to complete a technology audit, but he gave us much more -- he has the ability to identify business opportunities that benefit all sides, creating networks of customers, suppliers, investors and intermediaries. His breadth of knowledge and willingness to push himself beyond the brief are tremendously valuable." Zenon Pasieczny, Director, Saphet Capital Management (www.saphet.com)

Walter Adamson’s Specialties:

Developing Business Models & Customer Value Propositions, especially in relation to IT/telco Industry Trends. Planning & Executing Business Strategy and Partnering. Business Portfolio Redesign. Corporate-IT Alignment. Business Models for SI Firms. Strategic Sourcing Analysis. Reseller-Vendor Partnering Strategies. Identifying & Building International Partnerships. IT Intellectual Property Due Diligence for Investors and Acquirers. Technology Commercialization Process Audits.

Walter Adamson’s Experience

CEO

NewLeaseG2M

(Marketing and Advertising industry)

April 2009 — Present (4 months)

Marketing engagement agency with emphasis on operational execution of web-centric market engagement and lead generation; a focus on IT and related businesses wishing to transform to a successful SaaS business. In partnership with Mural Consulting www.muralconsulting.com

NewleaseG2M is the exclusive partner of the Social Media Academy in Australia, bringing social media education and leadership.
http://www.socialmedia-academy.com/html/australia.html
Australian Partner

Social Media Academy

(Privately Held; Education Management industry)

April 2009 — Present (4 months)
Founder, Principal

Digital Investor Pty Ltd

(Privately Held; Myself Only; Information Technology and Services industry)

September 2000 — Present (8 years 11 months)

My IT&Telco-industry clients come to me when they need to:
- Re-invent or re-design their business portfolio;
- Engage and build relationships with strategic partners and customers;
- Discover and deliver new customer value packages.

My Enterprise clients come to me when they need to:
- Build Alignment between IT and their business strategy;
- Develop Value Propositions between IT and its customers;
- Design and implement strategic sourcing for IT services.

REPRESENTATIVE ENGAGEMENTS

- Engaged by the Board of an ASX-listed telco services company to guide the development of the first strategic plan following multiple acquisitions.

- Engaged by CEO of major engineering services company to provide independent assessment to the Board of a business case for enterprise-wide ERP implementation.

- Retained to review technology strategy and organisational core competencies in relation to the value proposition of an early-stage venture, by a VC fund.