Search Marketing at Microsoft
Greater Seattle Area
- Current
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- Health Product Management at Microsoft
- Past
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- Director of Consumer Marketing at The Regence Group
- National Director of Online Strategy at American Cancer Society - National Home Office
- VP Sales at American Cancer Society
- Co-Founder at Onsite Occupational Health
- Marketing at Providence St. Peter
- Emergency Trauma Tech at Good Samaritan Hospital
- Surgical Specialist at US Army
- Education
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- The Evergreen State College
- Saint Martin's College
- US Army Health Sciences Academy
- AMU
- Recommended
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25 people have recommended Adam - Connections
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- Industry
- Marketing and Advertising
- Websites
Adam Pellegrini’s Summary
Strategic marketing executive with over 14 years of experience and a passion for innovating in the cross channel space. Over 8 years experience leading large (30+) development, web marketing and analytic teams with documented success in eCommerce, online donations, product sales and cross channel lead generation.
Significant experience in Search Engine Marketing and Search Engine Optimization with advanced understanding of AdWords, AdCenter and Yahoo SEM. Experience in managing large scale affiliate networks as well as social network design.
Recently deployed the first Silverlight health dashboard building in a complete widget based marketplace for health.
Significant achievements include:
- Increase in revenue by 30-90% using SEM using Google AdWords and Yahoo Search Marketing
- Deployed online mobile marketing strategy
- Lead website redesign projects that resulted in 99% increase in site traffic and user experience
- Deployed opensource content management platforms for social networking and eCommerce
- Expertise in email marketing and opt-in based list building
- Managed sites with over $20+ million in net revenue per year
- Expert in the intersection between health, technology and marketing
Adam Pellegrini’s Specialties:
SEM/SEO * Analytics * Email Marketing * Large Web Team Management * OpenSource CMS * Executive Level Strategy Design * Enterprise Architecture Design * Google Search Appliance * Source Balancing * Mobile Platform Development & Strategy * A Proven Team Leader
Adam Pellegrini’s Experience
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Health Product Management
Microsoft
(Public Company; MSFT; Computer Software industry)
September 2008 — Present (1 year 3 months)
Developing and designing the next generation online consumer health experiences leveraging rich interactive experiences. This includes working in online marketing, sales, business development, product management and information architecture.
Responsible for the vision and launch of the first widget based health dashboard using HealthVault technology on MSN.COM.
http://my-health-info.health.msn.com -
Director of Consumer Marketing
The Regence Group
(Non-Profit; Insurance industry)
February 2008 — October 2008 (9 months)
Lead consumer marketing for the Regence Group to include new product GTM, online marketing and lead generation.
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National Director of Online Strategy
American Cancer Society - National Home Office
(Non-Profit; 5001-10,000 employees; Marketing and Advertising industry)
March 2004 — February 2008 (4 years )
As the National Director of Online Strategy, created a highly energized team of industry professionals to help transform the American Cancer Society’s web presence to be world class and best in industry.
Accomplishments:
• Helped to form a world class web development, strategy and eMarketing team, winning many industry awards
• Managed highly successful SEM campaigns with high ROI
• Worked with team to increase online revenue over projections
• Site traffic increased significantly
• Developed and deployed highly successful social networks strategy
• SOA and Enterprise Integration Strategies
• Enterprise Search Strategy
• RIA strategy development -
VP Sales
American Cancer Society
(Marketing and Advertising industry)
April 2001 — January 2003 (1 year 10 months)
- Manage a highly motivated staff of industry leading sales professionals to deliver cutting edge health technology products to Fortune 500 corporations.
- Develop strategic plans to penetrate newly discovered markets with the latest products and services
- Develop web based B2B products currently in use by Fortune 100 corporations
- Co-authored research studies focusing on employers and health published in industry journals
- Presented at national conferences focusing on topics ranging from B2B sales and marketing to the ROI of chronic disease prevention -
Co-Founder
Onsite Occupational Health
(Privately Held; 1-10 employees; Health, Wellness and Fitness industry)
January 2000 — 2001 (1 year )
- Successfully closed 98% sales with small and medium sized employers
- ReadyClinic style start up model
- Co-Founded occupational medicine clinic system
- Profitable in year one
- Designed sales model and marketing strategy
- Designed marketing brand strategy -
Marketing
Providence St. Peter
(Non-Profit; 5001-10,000 employees; Marketing and Advertising industry)
1997 — 2000 (3 years )
Managed B2B marketing strategy focusing on Business Health Solutions. Managed 1000+ accounts including multiple large consortiums of employer networks.
Included:
- EAP Sales
- B2B employer product sales
- Trainings
- Onsite services -
Emergency Trauma Tech
Good Samaritan Hospital
(Non-Profit; 1001-5000 employees; Hospital & Health Care industry)
January 1995 — September 1997 (2 years 9 months)
- Trauma technician working all shifts
- Emergency Medicine
- Worked second job as an Organ Transplant Technician -
Surgical Specialist
US Army
(Government Agency; USA; Military industry)
December 1992 — December 1995 (3 years 1 month)
Completed tour in 2002 with the WA Army National Guard.
Accomplished:
- Top or Class US Army Health Science Academy
- Certified Surgical Technician
- Seasoned Combat Medic
- Aviation Medicine Specialist
- Database Management and Design
- Infectious Disease/NBC Specialist
Adam Pellegrini’s Education
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The Evergreen State College
BA , Marketing/Technologies , 2000 — 2004
* Web development and strategy courses
* International and domestic marketing major
* Political science -
Saint Martin's College
BA , Pre-Medicine/Biology , 1995 — 1998
- Activities and Societies:
- Political Science Club, Celtic Club
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US Army Health Sciences Academy
Surgical and Combat Medicine 1993 — 1994
- Activities and Societies:
- - Graduated top 5% of class
- 50% attrition rate
- Earned combat medical specialist on top of surgical specialist certifications
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AMU
Masters , Military Strategy , 2009
- Activities and Societies:
- Pursuing Masters in Military Strategy with a concentration on Asymmetrical Warfare. Focusing on the translation application of military strategy on business.
Specific area of focus is on Ancient Greek military strategy and the intersection between warfare, politics, business and agriculture.
Additional Information
Adam Pellegrini’s Websites:
Adam Pellegrini’s Interests:
• Web analytics and BI • SEM/SEO • Integrated direct marketing strategies • SOA business strategies • Web based prevention interventions • Ancient Greek History: Aristotle, Plutarch,Xenophon, Plato, amateur historian of the Athenian/Spartan war and Spartan history.
Adam Pellegrini’s Groups:
• ARC NW, CDC Prevention Research Team
• Founding member, Columbia Tower Club Board
• DMA
• ACS Volunteer
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American Cancer Society Supporter -
eMarketing Association Network -
American Cancer Society Relay For Life -
Search Marketing Salon -
HealthVault -
Microsoft Health Users Group -
Certified Health Education Specialist (CHES)
Adam Pellegrini’s Honors:
Articles and Publications
• Presenter: ExlPharma conference on SEM strategies
• Presenter: Healthcare Blogging Summit
• Presenter: CDC Conference focusing on consumer marketing
• Contributing author: Chronic Disease Prevention at the Weyerhauser Corporate
• Cited: Wall Street Journal (cited), Social Networking Comes to Health Care ,By Laura Landro
• Cited: Direct Marketing News (cited), Flash features ignite society's 'SmokeOut', By Nicole Smith
• Cited: Taking it to scale, American Cancer Society uses new technologies to serve constituents, By Ret Boney
• Contributing Author: Active for Life: A Work-based Physical Activity Program, Preventing Chronic Disease
Adam Pellegrini’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
