Adam Root

Adam Root

Experienced Creative Director, Web Designer, and Advertising Executive

Dallas/Fort Worth Area

Current
Past
  • Creative Director at Root & Madison, LLC
  • Creative Director at Wave Omnimedia Group
  • Creative Director at Turbohorse Co.
  • HelpPoint Communications & Event Designer at Farmers Insurance
  • Multi-Media Project Manager at WeatherBank, Inc.
  • Graphic Designer at WeatherBank, Inc.
  • Marketing Executive at ARC Innovations
Education
  • Oklahoma Christian University
  • University of Central Oklahoma
Connections
488 connections
Industry
Internet

Adam Root’s Summary

Adam Root has been designing graphics, building layouts, and developing websites for as long as he can remember, long before it became anything resembling "a career." His passion and eye made him the go-to guy for companies needing help with promotion, branding, positioning, traditional marketing, Internet marketing, advertising, and every kind of design.

Our passion is to help business owners reinterpret their vision for Web 2.0 and the current marketplace opportunities it offers. We live in the center of this culture, so we work with it intuitively. We're well-versed in every stripe of ground-up company development and identity casting. As an entrepreneur and owner of his own startup, Adam understands the unique challenges facing business owners. On the new web, to your customers, your brand is you.

Our team engineers exposure for your business throughout the realms of social networking and the entire social media framework: Twitter, Facebook, MySpace, LinkedIn, Plaxo, orkut, ning… You name it. We put you there. We help our clients position themselves, their companies, and their brands directly in front of the people who need to find them. We understand: People are already looking for you… they just may not know it yet. They may think they're just looking for generic services… but it's You they want. We can help you and your future customers finally get in touch with each other. We can help get you and your company plugged in, both to our network… and to yours.

Our clients run the gamut. Whether it's new media innovators like Urbanworld Film Festival, mobile technology-focused companies like Turbohorse, or even a more "traditional" brand like Farmers Insurance, Adam Root's team can help you get where you want to go. Your new place is waiting for you. Let us help you move in.

Adam Root’s Specialties:

Branding, Positioning, Marketing, Advertising, Social Media, Social Networks, Web 2.0, Rich Internet Applications, Interactive Design, Web Design, Mobile Web Development, Internet Marketing, HD Corporate Video, Motion Graphics, Broadcast Design, DVD Authoring, Graphic Design, XHTML 1.0, CSS 2.0, Flex, Flash, Coldfusion 8.0, Adobe Creative Suite CS 2.


Adam Root’s Experience

  • Principal

    Root & Madison, LLC

    (Privately Held; Marketing and Advertising industry)

    July 2009Present (5 months)

  • Interactive Director, Principal

    Agency Entourage

    (Privately Held; Marketing and Advertising industry)

    April 2009Present (8 months)

    We create captivating email campaigns, write blog posts that showcase your expertise, and champion your message across relevant social platforms. www.agencyentourage.com

  • Creative Director

    Root & Madison, LLC

    (Privately Held; Marketing and Advertising industry)

    August 2007July 2009 (2 years )

    As the CD for R+M I oversee the creative team to develop our agency's creative product for clients. I also work with our Account Executives to make sure the client's needs are being met and the creative goals are on track.

  • Creative Director

    Wave Omnimedia Group

    (Marketing and Advertising industry)

    August 2008May 2009 (10 months)

  • Creative Director

    Turbohorse Co.

    (Marketing and Advertising industry)

    March 2008March 2009 (1 year 1 month)

  • HelpPoint Communications & Event Designer

    Farmers Insurance

    (Public Company; 10,001 or more employees; Insurance industry)

    September 2006August 2007 (1 year )

    HelpPoint Communications & Events Designer
    Revolutionized corporate culture utilizing state-of-the-art technology to develop engaging user experiences in web, print, and film media for internal and external markets.
    Key Achievements:
    ~ 2 time Exceptional Contribution Award winner.
    ~ Spearheaded software migration of entire post production suite from Sony Vegas to Apple Final Cut Pro, redesigned and modernized outdated graphics, and replaced nearly all static Web graphics with new, animated designs.

  • Multi-Media Project Manager

    WeatherBank, Inc.

    (Privately Held; 11-50 employees; Environmental Services industry)

    May 2005September 2006 (1 year 5 months)

    Displayed advanced proficiencies with cutting edge technologies to develop and maintain innovative multimedia projects for Web, print and CD/DVD distribution. Create Internet, intranet, and extranet Web sites, Web applications, graphics, video marketing materials.
    Key Achievements:
    ~ Optimized Website functionality through reduction of unnecessary navigation and elimination of redundant site processes.
    ~ Developed and implemented all procedures and responsibilities for this new, custom-made position after promotion from Graphic Designer position.

  • Graphic Designer

    WeatherBank, Inc.

    (Privately Held; 11-50 employees; Environmental Services industry)

    June 2004May 2005 (1 year )

    Developed and created unique and effective marketing materials for national print and Web-based campaigns. Redesigned corporate intranet material, and strengthened consultant understanding of key Web applications through focused training.
    Key Achievements:
    ~ Redesigned and modernized outdated, manually-prepared graphics, and replaced nearly all static Web graphics with new, visually appealing computer automated designs.
    ~ Maintained track record of excellent customer service and client retention as recognized by receipt of numerous positive client messages.

  • Marketing Executive

    ARC Innovations

    (Public Company; 1-10 employees; Marketing and Advertising industry)

    March 2002August 2002 (6 months)


Adam Root’s Education

  • Oklahoma Christian University

    B.S. , Mass Communications, Electronic Media, Corporate Media , 20032006

    Activities and Societies:
    ~ National Broadcasting Society (NBS) (http://www.nbs-aerho.org), ~ Eagle Angle (on campus news program), ~ KOCCI (On campus radio program, http://kocci.oc.edu)
  • University of Central Oklahoma

    Not Obtained , International Trade , 20012003

    Activities and Societies:
    ~ Kappa Sigma Fraternity (http://www.kappasigma.org)

Additional Information

Adam Root’s Interests:

Helping people, Learning new programming languages, Movies, Music, Film Festivals, Traveling

Adam Root’s Groups:

Kappa Sigma, NBS, DallasBlue, Inbound Marketing, lifechurch.tv

  •    Blue: The DallasBlue Business Network (25,000+ members)
  •    DFW Entrepreneur Network
  •    Rotaract
  •    NetSquared
  •    LinkedSEO
  •    On Startups - The Community For Entrepreneurs
  •    Inbound Marketers - For Marketing Professionals
  •    Advertising Professional
  •    Eagle's Nest--Eagle Scout Award Recipients
  •    The Kappa Sigma Fraternity
  •    Young Entrepreneurs of America
  •    The Order of the Arrow - Scouting's Honor Society
  •    Sr level Internet Marketers Group, Internet Marketing Professionals Only.
  •    The Dallas Society of Visual Communications
  •    Online Marketing Network
  •    Social Media Today
  •    Social Media Marketing
  •    Dallas Ad League
  •    Farmers Insurance Group
  •    Future Social Media
  •    Social Advertising
  •    Dallas Internet Marketing Group

Adam Root’s Honors:

Microsoft® Office Live Small Business Partner, Eagle Scout


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