CEO @ Bold Interactive
Raleigh-Durham, North Carolina Area
- Current
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- CEO at Bold Interactive Inc.
- Past
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- Director of Product Development at MarketSmart Interactive
- Internet Marketing Manager at Websourced
- Internet Marketing Manager at Keyword Ranking
- VP Sales and Marketing at AuthorGen
- New Media Director at NovelProjects
- Education
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- University of North Florida
- University of North Florida
- Recommended
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27 people have recommended Adam - Connections
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463
connections
- Industry
- Marketing and Advertising
- Websites
Adam Schultz’s Summary
We are an online marketing consultancy focused on holistic, highly targeted, user centric strategies for companies and organizations that are looking to the triple bottom line.
People, Planet, Profits.
Build Business, Build Presence, Build Success.
Adam Schultz’s Specialties:
Online Marketing Strategy, Search/PPC Marketing, Interactive Production, Creative/Art Direction, Web Development, Account Management, Project Management, Brand Development, Strategic Planning, Conflict Resolution, Process Development, Resource Management, New Product Development, New Product Deployment, Team Building
Adam Schultz’s Experience
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CEO
Bold Interactive Inc.
(Privately Held; 1-10 employees; Marketing and Advertising industry)
July 2006 — Present (3 years 5 months)
We are a web marketing company focusing on performance based, holistic, online marketing partnerships and the creation and management of cash generating online properties.
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Director of Product Development
MarketSmart Interactive
(Public Company; 51-200 employees; THK; Marketing and Advertising industry)
June 2004 — July 2006 (2 years 2 months)
• Promoted to Product Manager to help grow our company from a struggling SEO/PPC firm into the worlds leading online advertising agency.
• Developed new product offerings for our clients as well as improved and automated internal processes to greatly improve company productivity.
• Manage 45+ clients’ search engine marketing and website promotion campaigns while providing consultative online marketing solutions.
• Optimize client’s marketing message, keyword lists, landing pages and PPC ads to maximize return on investment through organic, pay-per-click, affiliate and banner marketing campaigns.
• Serve as liaison between clients, sales and internal team of copywriters, developers, and analysts earning their confidence with reliable follow-through and clear communication.
• Clearly communicate complex issues to clients regarding their site’s usability, calls to action, conversion trends, traffic trends and overall marketing strategy. -
Internet Marketing Manager
Websourced
(Marketing and Advertising industry)
June 2004 — July 2006 (2 years 2 months)
This company was last known as MarketSmart Interactive
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Internet Marketing Manager
Keyword Ranking
(Marketing and Advertising industry)
June 2004 — July 2006 (2 years 2 months)
This company was last known as MarketSmart Interactive
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VP Sales and Marketing
AuthorGen
(Privately Held; 11-50 employees; Computer Software industry)
July 2003 — June 2004 (1 year )
• Brought innovative PowerPoint based presentation creation software to market.
• Managed tradeshow marketing and made consultative sales presentations.
• Developed and executed product marketing plan to drive sales and revenue growth.
• Identified, created, and delivered custom technology based e-learning solutions for clients including but not limited to Duke and NC State University.
• Led team of 12 designers and developers to deliver custom, technology based, e-learning solutions for clients.
• Developed company sales, online marketing, offline marketing and brand strategies. -
New Media Director
NovelProjects
(Partnership; 1-10 employees; Online Media industry)
December 2002 — September 2003 (10 months)
• Created and delivered highly effective online multi-media advertising campaigns for large corporations such as AOL and MusicMatch.
• Managed internal processes to convert winning banner creatives for distribution across 40+ uniquely equipped ad spaces with altering sizes and functionality while maintaining visual identity and clear messaging.
• Coordinated with client’s brand and technical managers to ensure successful delivery for each marketing agreement across hundreds of campaigns and thousands of placements.
• Created custom rich-media applications and marketing presentations for online and CD-ROM delivery for a wide variety of clients, markets and venues.
Adam Schultz’s Education
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University of North Florida
BFA , Design , 1997 — 2001
Outer Limitz Skateboard design contest, First Prize - 2002
- Activities and Societies:
- Founded UNF Chapter of AIGA
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University of North Florida
BA , Photography , 1997 — 2001
• “A Day in the Life of UNF" Photo Essay for UNF "Journal" Spring 2002, Cover & 5 pages
• Recognized by Jacksonville City Council for community Service for the “Springfield Shooting” – Photographic Historical Survey of Jacksonville, FL (35 students, 3000 homes, 4 hours, 1 sq mi) led & organized
• Charter President - The Flash and Drag Society of Student Photographers (From 0 to 40 members, 2 exhibitions, and recognized by city council and raised $2,000 all in 1st year)
• UNF Student Art Show, Jurors Choice Award
• “Eternal Art of Teaching” Photo Exhibition, Second Prize- Activities and Societies:
- Founded UNF Photo Club, Organized 3 separate Photo Exhibitions, Photo Editor UNF Spinnaker (campus newspaper), UNF Annual “Sponsored Research” Photographer
Additional Information
Adam Schultz’s Websites:
Adam Schultz’s Honors:
• Joined the enterprenuer community and dedicated myself full time to adammarc inc.
• Promoted to R&D department of MarketSmart Interactive (formerly Websourced)
• Launched testimonial account acquisition and management initiative - Websourced
• Became a father for the first time on Tuesday, May 3rd 2005
• Top 5 Marketing Manager - Retention, Upgrades and Referrals - WebSourced
• Reviewer for the 2005 AIGA Student Portfolio Review
• Presenter – SEM Live 2004 Search Engine Marketing Conference
• Presenter – 2004 UNC Teaching and Learning with Technology Conference
• Reviewer for the 2004 AIGA Student Portfolio Review
• “tweak”, AIGA BOOM Best of the Carolinas Design Contest 2004
• Appointed Co-Art Director for AIGA Raleigh’s quarterly publication “tweak”
• Appointed to the board of AIGA Raleigh as Interactive Chairperson
Adam Schultz’s Contact Settings
Interested In:
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
