Keeping Webmasters happy and Google informed
San Francisco Bay Area
- Current
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- Search Evangelist at Google
- Past
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- Manager of Customer Communications at Plaxo, Inc.
- Online Community Planner at Virgin Digital
- Director of Paid Search at Intrapromote
- Online Marketer at Self-employed (Self-employed)
- Interactive Strategies Executive at Niehaus Ryan Wong (NRW)
- Intereactive Strategies Executive at Niehaus Ryan Wong
- Entrepreneur at Ascena Information Technology (formerly fortIS)
- Education
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- Indiana University Bloomington
- Indiana University School of Law
- Indiana University Kelley School of Business
- Northwestern University
- Recommended
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1 person has recommended Adam - Connections
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380
connections
- Industry
- Internet
- Websites
Adam Lasnik’s Summary
I'm Google's first Search Evangelist, broadening the company's online and offline communications with Webmasters.
I am extremely happy with my work, my colleagues, and my company. :)
Adam Lasnik’s Experience
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Manager of Customer Communications
Plaxo, Inc.
(Privately Held; 11-50 employees; Internet industry)
July 2004 — September 2005 (1 year 3 months)
Substantially improved customer support for Plaxo’s millions of members through support policy updates, knowledgebase enhancements, and e-mail template creations. Served as the “Face of Plaxo” in both the e-mail discussion group and forum. Restarted and managed the company's Public Beta Test program. Worked closely with Engineering, Product Development, Business Development, and Public Relations colleagues to communicate consistent and coherent messaging to customers and partners. Co-authored external communications policy. Internally evangelized reducing company’s reliance on e-mailed “Update Requests” in favor of non-push forms of communication.
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Online Community Planner
Virgin Digital
(Privately Held; 51-200 employees; Internet industry)
April 2005 — August 2005 (5 months)
Provided design and policy recommendations for Virgin Digital’s upcoming comprehensive online music community* to increase customer retention and purchasing transactions. Advised executives, programmers, and designers on user interface, customer communications, and related issues. [* currently on hold]
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Director of Paid Search
Intrapromote
(Privately Held; 11-50 employees; Internet industry)
July 2004 — May 2005 (11 months)
Strategically planned and implemented pay-per-click (AdWords and Overture) campaigns for Fortune 500 clients. Built up department nearly from scratch, creating templates, establishing best practices, assisting with evaluation of new clients, and much more.
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Online Marketer
Self-employed (Self-employed)
(Self-Employed; Myself Only; Internet industry)
April 2001 — June 2004 (3 years 3 months)
Single-handedly transformed personal homepage into profitable site attracting over 50,000 monthly visitors and up to $11,000 in monthly revenues through successful affiliate partnerships, ethical marketing and advertising, strong understanding of search engines and placement strategies, opt-in e-mail newsletters, frequent interactions with members, and constant ROI monitoring. Assisted others with marketing and online community development strategies to maximize revenues while respecting visitors’ privacy and other interests.
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Interactive Strategies Executive
Niehaus Ryan Wong (NRW)
(Privately Held; 51-200 employees; Internet industry)
1999 — 2001 (2 years)
Assisted wide set of B2B and B2C clients with comprehensive Internet communications, including privacy policies, online public relations opportunities, e-mail newsletter content and structure, and more. Worked with client teams involved in PR, technology and marketing to create cohesive and coherent customer experiences. Developed business plan to formalize more advanced NRW Interactive Strategies services, winning approval from all NRW executives. Wrote detailed yet accessible reports for clients, including a well-received Search Engine Optimization paper for a prominent education-related company.
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Intereactive Strategies Executive
Niehaus Ryan Wong
(Internet industry)
1999 — 2001 (2 years)
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Entrepreneur
Ascena Information Technology (formerly fortIS)
(Privately Held; 51-200 employees; Internet industry)
May 1997 — April 1999 (2 years)
Assessed financial, cultural, and partnership issues for global corporate extension. Engaged in in-depth competitive intelligence gathering via online and offline resources. Devised and implemented strategic business establishment tasks, wrote business plan, marketing copy and HR materials; also hired employees and outside counsel. (Note: Work was from May 97 to August 97 for an internship, and then full time from May 98 to April 99)
Adam Lasnik’s Education
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Indiana University Bloomington
MBA, Global Electronic Communications and Commerce, 1994 — 1998
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Indiana University School of Law
JD, August 1994 — May 1998
Earned an "A*" -- highest grade in class -- in "Negotiations," taught by Associate Dean Leonard Fromm.
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Indiana University Kelley School of Business
MBA, Electronic Communications and Commerce, August 1993 — May 1998
Earned JD concurrent with MBA
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Northwestern University
B.S., Communications / Political Science (double major), August 1989 — May 1993
- Activities and Societies:
- Jazz ensemble, Phi Mu Alpha Men's Music Fraternity, Student government, Piano accompanying
Additional Information
Adam Lasnik’s Websites:
Adam Lasnik’s Interests:
digital music, online communities, piano playing, international traveling, digital photography, nutrition, fitness, Lindy Hop, swing dancing, waltzing, people-watching, swimming, singing
Adam Lasnik’s Contact Settings
Interested In:
- reference requests
- getting back in touch
