Product Manager at Palm, Inc.
San Francisco Bay Area
- Past
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- Product Manager at Palm, Inc.
- Product Manager at Lexar Media
- Corporate Account Manager at AT&T Wirless/Cingular Wireless
- Education
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- De Anza College
- Stanford University
- San Jose State University
- Recommended
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5 people have recommended Adam - Connections
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161
connections
- Industry
- Consumer Electronics
- Websites
Adam Kaufman’s Summary
I am a product marketing management professional with expereince in the consumer retail space. Most recently I worked at Palm I was responsible for 80% of the accessory portfolio which included audio products, power chargers for home and car, batteries, and cables.
Also, I was the product manager responsible for bringing the Touchstone technology to market alongside the new Palm Pre. The Touchstone technology is an industry first in handheld electronics charging methods. The charging dock creates a small electromagnetic field that charges the phone it’s docked with without being connected. My responsibilities included developing marketing requirements documents that defined the scope of the project including financial metrics, target customers and marketing goals and mediums. This also included creating cost down goals for our operations and engineering teams, messaging goals for marcom teams, and branding goals such and the name itself for branding teams. My number one challenge was to message this as a technology and a product versus just a product itself. Contact me to find out more.
Prior to Palm, I worked at Lexar to develop their Professional reader line as well as expand Lexar's gaming memory card product portfolio. I have experience in leading cross functional teams to develop new products that included team members from QA, marketing, NPI, manufacturing, mechanical design, and external designers. My day-to-day functions include road map and product life-cycle management, strategic planning and partner alliances, customer-specific presentations, various forms of training, and press interviews.
My short term goal is continued career development through a committed worth ethic, multi-industry work experience, continuous personal growth, and graduate education to obtain my MBA.
My long term goals include becoming Director of Product Management for a successful technology company with hopes for continued advancement to the executive level.
Adam Kaufman’s Specialties:
I have strong experience in leading cross-functional teams to develop and introduce new products to market.
I can creatively present information and products to groups of people.
I am adept at Photoshop and am on a learning path to become versed in HTML and other Adobe programs to successfully develop web pages.
I am proficient with Microsoft Access and have developed a database that my team uses to manage data and disseminate information to outside groups.
Adam Kaufman’s Experience
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Product Manager
Palm, Inc.
(Public Company; PALM; Computer Software industry)
September 2007 — June 2009 (1 year 10 months)
-Coordinated all marketing deliverables in effort to launch the new Touchstone inductive charging technology at Palm. These efforts included product naming, logo ideation, webpage creation, pricing strategy and customer penetration.
-Defined product strategies that guided products through their life cycle to increase customer penetration and increase sales by continuously reviving the positioning of that particular product.
-Wrote multiple product requirement documents that evolved Palm’s off the shelf accessory line into a highly custom, value added portfolio of differentiated products.
-Lead cross-functional groups including NPI, design engineers, contract manufacturers, and electrical engineers to define, develop, and launch new accessories on time and within budget to the Smartphone market. -
Product Manager
Lexar Media
(Public Company; 201-500 employees; Consumer Electronics industry)
May 2006 — September 2007 (1 year 5 months)
-Introduced products that differentiated Lexar in a commodity market such as professional flash memory card readers and advanced gaming flash products
-Re-strategized Lexar’s value-add SW go-to market plan and successfully negotiated partner contracts with multiple SW vendors which ultimately provided Lexar the most compelling gaming software portfolio in the market
-Defined and introduced new form factors into the gaming product line that received tremendous positive feedback from customers and increased revenue by 30%
-Managed product life cycle for four distinct product lines from conception to production that generated more than $125 million in revenue annually
-Championed the resolution of company’s globally effected allocation issue for Memory Stick product line during component shortage based on self-designed allocation model
-Closely guided Sales team to effectively promote products against competition and precisely execute account penetration strategies -
Corporate Account Manager
AT&T Wirless/Cingular Wireless
(Public Company; 10,001 or more employees; Wireless industry)
April 1999 — January 2006 (6 years 10 months)
-Project managed contract negotiations and product promotions to multiple layers including CTO, IT, and management within target organization
-Introduced new internal marketing program and learning resources to communicate changing product lines and customer management CRM systems.
-Led team of data consultants, contract & offers specialist, billing support representatives, network engineers, and external tool team members to acquire new business.
Adam Kaufman’s Education
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De Anza College
Web Development, Database Creation 2008 — 2010 (expected)
- Activities and Societies:
- Classes taken or in progress include Photoshop, HTML, and Microsoft Access
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Stanford University
Continuing Education - Web Development 2008 — 2009
- Activities and Societies:
- Web development classes specializing in HTML and web development programs including Dreamweaver, Flash and Fireworks.
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San Jose State University
B.S. Business Marketing , Web Marketing, Price and Product Strategy , 2000 — 2003
Additional Information
Adam Kaufman’s Websites:
Adam Kaufman’s Interests:
Technology, Photography, Golf
Adam Kaufman’s Groups:
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Wireless Jobs -
Mobile Product Management -
Social Media Today -
CE Channel Pros
Adam Kaufman’s Honors:
See resume for mulitple sales awards.
Adam Kaufman’s Contact Settings
Interested In:
- career opportunities
- job inquiries
- expertise requests
- business deals
