Senior Product Manager
Greater New York City Area
- Current
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- Integrated Marketing Consultant at JP Reis
- Past
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- Customer Relationship Management (CRM) & Operations Consultant at Oddcast
- Senior Product Manager, eTail at Oberon Media
- Senior eBusiness Product Manager at SourceMedia
- Renamed to SourceMedia at Thomson Media
- Consultant at Rocking Horse Publishing
- Senior Project Manager at Answerthink
- Project Manager at Iguana Studios
- Project & Sales Manager at Cyberville eServices
- Vice President of Information Systems at AIESEC International
- National Computer Center Director at AIESEC Colorado
- Education
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- Rutgers, The State University of New Jersey - Rutgers Business School
- University of Colorado at Boulder
- Recommended
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9 people have recommended Adam - Connections
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330
connections
- Industry
- Online Media
- Websites
Adam Karas’s Summary
Full lifecycle product manager and business analysis for technology, interactive & business marketing projects in US and international B2B and B2C areas; with proven success in building internal and external relationships, architecting requirements, development, testing and launching of multiple projects. Seasoned at business development, client management, proposal crafting, financials & reporting, production support, and training.
Adam Karas’s Specialties:
Client management, partner development, web applications, business analyst, analytics, user experience architecture, online strategy, sales, product management, project management, usability
Adam Karas’s Experience
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Integrated Marketing Consultant
JP Reis
(Privately Held; Information Technology and Services industry)
May 2009 — Present (7 months)
• Recasting the brand and public presence of the company, including logomark, corporate voice and associated sales and marketing material across all channels both off and online.
• Crafting a customized and scalable web platform utilizing industry-leading content management system (CMS) Wordpress platform for a low maintenance, highly adaptable, and robust site that includes community integration
• Creating a multi-platform marketing plan to drive and monitor the online brand including social media including Twitter, Facebook, blogs and forums.
• Developing durable and practical ongoing content development goals for senior partners to establish online industry voice as well as build organic search -
Customer Relationship Management (CRM) & Operations Consultant
Oddcast
(Privately Held; Internet industry)
November 2007 — September 2008 (11 months)
• Managed the product integration and deployment of the NetSuite CRM platform, as well as a Marketing and Business Intelligence integration plan; transitioning from SalesForce and QuickBooks and integrating with Omniture web analytics
• Established process flow, customization, and company-tailored integration, specifically the Accounting, Sales, Marketing, Support and Project Management departments
• Integrated in-house e-commerce system into unified data and reporting system, including revenue and reporting analytics
• Developed programs to foster solution understanding and a solid comfort level for all parties involved, including regular interaction with CEO and CFO to ensure system usefulness and maximum benefit
• Provided CEO and Board with forecasts, business process review, and variance analysis -
Senior Product Manager, eTail
Oberon Media
(Privately Held; Computer Games industry)
January 2007 — November 2007 (11 months)
• Managed the flagship product platform with $40 million annual revenue, overseeing the planning and prioritization of product roadmap while managing the business requirements and product design
• Initiated 15% revenue growth thru optimization for channels while hedging risk and supporting new products
• Researched, analyzed and localized product for international channels including UK, France and Korea
• Prioritized product components including email marketing, content catalog, download client, CDs, and checkout, including a focus on measurable results, user experience and long-term strategy
• Developed, managed and implemented advertising revenue programs including TrialPay, Q Interactive and rich media; and business owner of Omniture analytics and CheetahMail email marketing -
Senior eBusiness Product Manager
SourceMedia
(Privately Held; Publishing industry)
September 2004 — January 2007 (2 years 5 months)
· Led and executed new online products such as rich media, web seminars, eBooks, microsites, and interactive training; adding 60% revenue gain from online, softening declines in print
· Manage, optimize and expanded existing online products as well as extended to different publications
· Business owner and manager of email marketing, ad management as well as web analytics, establishing policies, best practices, optimization and training
· Collaborated with multiple stakeholders such as marketing, advertisers, publishers, and technology
· Researched, evaluated, negotiated and managed vendors and business partners -
Renamed to SourceMedia
Thomson Media
(Public Company; 10,001 or more employees; toc; Publishing industry)
September 2004 — January 2007 (2 years 5 months)
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Consultant
Rocking Horse Publishing
(Privately Held; 1-10 employees; Publishing industry)
January 2002 — November 2004 (2 years 11 months)
· Development of aspects of the business plan consistent with the overall mission and goals of the organization, as well as the strategies to set up the organizational structure, functions, end-to-end processes and workflows
· Responsible for requirements definition, development, testing and deployment for the Intranet component for online systems to support publishing procedures
· Managed the design of a custom content management system for publishing flow processes -
Senior Project Manager
Answerthink
(Public Company; 10,001 or more employees; ansr; Online Media industry)
July 2000 — November 2001 (1 year 5 months)
· Developed strategy and led large cross-functional teams, along with vendors, for technically complex projects in the Northeast region. Improved client satisfaction leading to new business and oversaw four million in revenue
· Developed strategic direction for new business based on current & future needs and completed multiple projects including financials, which led to increased annual revenue of 33% for the IBM account
· Managed the end-to-end strategic development for the worldwide online P&G FemCare brands & IBM Global Finance, including requirements, architecture, process improvement, branding, marketing and financials; resulting in the successful launch of both projects -
Project Manager
Iguana Studios
(Privately Held; 51-200 employees; Online Media industry)
July 1999 — July 2000 (1 year 1 month)
· Developed the online bank’s strategic & brand direction including front-end development & middleware integration for Lehman Brothers including White Label clients; that included retail bank business process integration, procedures & procedures architecture, client interaction, deployment and training
· Defined strategy & implemented end-to-end development of multiple consumer sports e-commerce B2C sites for WebMD, The Sports Authority & Oshmans, which included front-end, information architecture, technology integration and current & desired states, along with financials, while working directly with the client
· Crafted functional, technical & information architecture requirements & needs for content management systems for publishing and financial services clients such as Luxury Media & Worldly Investor, and led the development including multipurpose content strategies -
Project & Sales Manager
Cyberville eServices
(Privately Held; 11-50 employees; Online Media industry)
March 1997 — March 1999 (2 years 1 month)
· Supervised new product & business development including the sales, design and development teams with annual revenue of one million Singapore dollars, an increase of 50%, with a focus on multi-national strategy
· Created & managed the regional relationships for global companies such as Citibank, Motorola and Fujitsu Computers, expanding the exposure of the company to Global 500 clients
· Developed the online brand, strategy & implementation for regional clients including the corporate internet guidelines & processes for Motorola Singapore & Asia Pacific -
Vice President of Information Systems
AIESEC International
(Non-Profit; 10,001 or more employees; International Trade and Development industry)
June 1995 — August 1996 (1 year 3 months)
· Managed the Project Office that enhanced the headquarters' infrastructure capabilities by deploying a customized and integrated information system to support the strategic & tactical goals, reducing operational costs by 50%
· Supported the implementation of a project management methodology for the entire association and the creation of a benchmarking system
· Created and implemented the web marketing strategy, including design, development and delivery of the organization's internet presence -
National Computer Center Director
AIESEC Colorado
(Non-Profit; Non-Profit Organization Management industry)
January 1991 — May 1995 (4 years 5 months)
· Managed and maintained the information systems for the national headquarters
· Established systems utilized globally by the association, including newsgroup, website, and email lists
· Trained local, national and international members on information best practices, systems development and strategy
Adam Karas’s Education
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Rutgers, The State University of New Jersey - Rutgers Business School
Executive MBA , 2004 — 2006
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University of Colorado at Boulder
BA , International Affairs , September 1989 — May 1995
- Activities and Societies:
- AIESEC
Additional Information
Adam Karas’s Websites:
Adam Karas’s Groups:
AIESEC Alumni
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AIESECAlumni -
Rutgers Executive MBA
Adam Karas’s Contact Settings
Interested In:
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