Senior Search Marketing Manager at ClearSaleing
Columbus, Ohio Area
Senior Search Marketing Manager at ClearSaleing
Columbus, Ohio Area
Search engine marketer with focus on Pay-Per-Click (PPC) advertising. Certified Google Advertising Professional responsible for building and managing large online advertising accounts, with several in the Internet Retailer Top 500. Responsible for planning and production of internal marketing campaigns, including PPC, press releases, blogs and direct mail. Interested in management for online advertising campaigns, as well as creating and planning marketing campaigns.
Pay-Per-Click (PPC) Account Building and Managing
Certified Google AdWords Professional
(Marketing and Advertising industry)
November 2006 — Present (1 year 9 months)
-Building and managing large online accounts for direct marketers and Internet retailers, with several ranked in the Internet Retailer Top 500.
-Analyzing online advertising data to optimize advertising campaigns and generate higher profits for clients throughout various online advertising sources, including paid search advertising, banner ads, email campaigns and comparison shopping engines.
-Creating and executing company marketing programs, including direct mail, online advertising (PPC) and word of mouth.
-Writing and editing press releases, case studies and blogs.
-Editing formal documents distributed to partners, clients and investors.
-Distributing leads generated from marketing programs to sales team.
(Public Company; Myself Only; Writing and Editing industry)
2006 — 2006 (less than a year)
Contracted by Nationwide Insurance to evaluate, edit and rewrite life insurance project, including the product description, to better inform and clarify new information to the sales team.
(Educational Institution; 11-50 employees; Writing and Editing industry)
January 2004 — May 2005 (1 year 5 months)
-Editor-In-Chief: Applied for and won position on recommendation from University News Advisor requiring interviews by panel of professors and being selected by the University Board of Student Publications. Responsibilities included: directing content, layout, deadlines and final editing; organizing editorial and staff meetings; interviewing and hiring staff (Editors, Reporters, Photographers, and Designers).
-Assistant Sports Editor: Weekly press conferences, traveling with teams, interviews with coaches/players and writing game previews, recaps, and feature stories for a Division I NCAA College Athletic Program. Design and layout for sports pages, organized weekly budget, assigned stories to reporters and collaborated on ideas for columns, features and sports related topics.
-Sports Reporter: Beat writer for BGSU football, basketball, baseball, and swimming & diving. Wrote stories for other sports when needed, along with sports columns.
BA, Journalism, 2000 — 2005
search engine marketing, new technology, professional networking, writing, copy editing, sports, traveling