Adam Gresty

Current

• Project Consultant at Department of Justice Victoria

Past

• Project Consultant at Floella
• Product Manager at Sensis Classifieds
• Magazines & Publications Manager at Sensis Classifieds

2 more...

Recommended

1 person has recommended Adam

Connections

88 connections

Industry

Online Media

Adam Gresty’s Summary

I deliver online communication strategies with a focus on social web platforms and community engagement. I also deliver product management during development.

My clients range from government departments and commercial companies to small business owners and musicians.

Through evidence based research my strategic work is designed to generate measurably improved synergy between online and offline client activity.

I present clients with reports containing in depth analysis of their existing online performance, discoverability, content, technology, governance and relevant peers, along with a set of accompanying strategic and tactical recommendations.

One on the most rewarding challenges of my work can be the need to raise a client's awareness of the opportunities for new and improved types of "social web" conversations with and amongst their audience.

I am passionate and evangelical about the value of these conversations and the potential they have to generate positive business intelligence in areas such as legislative change, service delivery, brand equity, margins and revenue.

My experience is that evidence based analysis and case studies help create buy-in from clients and their stakeholders, educating them on the need for brave, progressive, ongoing innovation - encouraging them to more readily adopt what may be significant changes in their traditional attitude and approach.

I also provide product management services throughout the implementation of a strategy e.g a new website development, working with user advocates, content creators, technology suppliers, usability and market research suppliers, business units and policy areas to ensure measurable return on investment.

I work on a flexible, project agreement basis and would love to hear from you about the goals of your next project.

Adam Gresty’s Specialties:

online strategy, social media, social web, digital strategy, product management, web development, online communications, online production, engagement, design