Adam Greco

Current

Director - Web Analytics at Salesforce.com

Past

Director of Solution Architecture at Omniture
Associate Director, iMarketing at Chicago Mercantile Exchange
Interactive Marketing Analyst at Blattner Brunner

Principal at Whittman-Hart/marchFIRST
Senior Consultant at Arthur Andersen

see less...

2 more...

Education

University of Illinois
University of Illinois at Urbana-Champaign
Universidad de Sevilla

see less...

Recommended

33 people have recommended Adam

Connections

500+ connections

Industry

Internet

Websites

Adam Greco’s Summary

Advise clients on improving their websites through the use of web analytics, in particular Omniture SiteCatalyst.

Other areas of experience include online marketing Web site design, Search Engine Optimization, CRM, etc...

Adam Greco’s Specialties:

Omniture - SiteCatalyst, Web Analytics, Internet, Internet Marketing, Online Marketing, Knowledge Management, CRM, Lotus Notes, Spanish

Adam Greco’s Experience

Director - Web Analytics

Salesforce.com

(Public Company; CRM; Computer Software industry)

June 2009 — Present (7 months)

Responsible for web analytics related to salsforce.com and related properties.
Director of Solution Architecture

Omniture

(Public Company; OMTR; Computer Software industry)

November 2005 — May 2009 (3 years 7 months)

Responsible for assisting Fortune 500 clients with all aspects of Online Marketing and Web Analytics by integrating various Omniture products together to create a comprehensive solution.

Assisted in the creation of Best Practice consulting group in the EMEA region. Voted highest rated speaker at 2008 Omniture Summit.
Associate Director, iMarketing

Chicago Mercantile Exchange

(Public Company; 1001-5000 employees; CME; Financial Services industry)

April 2003 — November 2005 (2 years 8 months)

Manage Online Marketing team for the largest U.S. Futures Exchange.

Responsible for:
-Managing the creation and maintenance of all Web site content for www.cme.com
-Working with site content owners to develop use cases/personas for use in Web site interaction design
-Web site reporting using industry-leading analytics tool (Omniture Site Catalyst)
-Tracking and managing and tracking all interactive campaigns via e-mail and banner ad placements
-Work with IT team to identify and design future enhancements to Web site
-Managing the creation of multimedia tools including CD-ROM’s, Flash presentations, etc…
-Managing the distribution of Internet surveys, online presentations and “live chats”
-Creating secure Extranet site to allow customers greater intimacy with company
-Manage Search Engine Optimization for Web site
-E-mail Marketing
-CRM (salesforce.com)
Interactive Marketing Analyst

Blattner Brunner

(Privately Held; 51-200 employees; Marketing and Advertising industry)

April 2000 — June 2001 (1 year 3 months)

Managed interactive marketing projects.
Principal

Whittman-Hart/marchFIRST

(Public Company; 1001-5000 employees; Information Services industry)

April 1995 — March 2000 (5 years )

Project Manager for the development of an enterprise-wide, multi-year, Knowledge Management initiative. Responsible for maintaining timeline, gathering all project requirements, mapping current and new business processes, supporting initial pilots, conducting training and helping with project documentation. Remotely managed the development team of a San Francisco-based start-up software vendor. Conducted all internal project sales presentations and collaborated with internal IS to ensure compliance with other initiatives.

Founded a technology consulting practice to meet the growing Knowledge Management needs of clients within the Midwest and Southeast Regions. Conducted all sales and project management allowing practice to earn yearly revenues exceeding $1,750,000. Managed implementations for several Fortune 500 companies including IBM, Motorola, Eli Lilly & Co., Lincoln National Reinsurance, Bristol Myers Squibb, Mead Johnson, Cummins Engine, Square D and USA Group.
Senior Consultant

Arthur Andersen

(Privately Held; 10,001 or more employees; Financial Services industry)

July 1992 — March 1995 (2 years 9 months)

Project Manager for Arthur Andersen Worldwide Organization’s Lotus Notes-based Knowledge Management & CRM applications including Discussion (AAOnline), Contact Management and Prospect Tracking Systems. These mission critical applications were deployed to over 40,000 users in more than 30 countries and in several languages.

Adam Greco’s Education

University of Illinois

BS , Finance, Spanish , 1988 — 1992

Activities and Societies:

Phi Gamma Nu
University of Illinois at Urbana-Champaign

BS , Finance , 1988 — 1992
Universidad de Sevilla

Spanish 1991 — 1991