Adam Gordon

Current

SVP Strategic Services at The Oya Group

Past

Principal, Senior Strategist at Gordon Consulting (Sole Proprietorship)
Director of Global Business Development at Centric Software
Account Manager at Zenith Data Systems

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Education

University of California

Recommended

2 people have recommended Adam

Connections

81 connections

Industry

Marketing and Advertising

Websites

My Company

Adam Gordon’s Summary

Every company tells a story...don't it?

Or, if it doesn't it should. Stories connect with people; we have evolved to learn from, remember, and be touched by stories. Telling a company's story well makes the difference between flourishing and mediocrity; being preferred versus identifiable; being sought versus available.

I am an award-winning story teller. In business speak this means I am a senior marketer with a strong technical background and experience in both B2B and B2C environments.

When all of your marketing supports your story in a way that is outcome-oriented, it all comes together and sings to people. Every campaign, every piece of material, every web page, every online element drives your audiences through their sales cycles.

Better ROI? Sure. And, more than that, greater efficiency, enhanced memorability, and--let's face it--more fun.

Adam Gordon’s Specialties:

Outcome-oriented marketing. Totally focused on achieving one goal: yours.

MarketWise. A unique market analysis tool for understanding and growing markets. Now your marketing is based on knowledge and surety, not intuition.

Strategy. Knowing what story to tell and to whom.

Writing and Messaging. Get the story right, readable, and concise. Your content is you. It needs to be more than just comprehensible, it needs to sing to your audiences. It needs to tell your story.

Adam Gordon’s Experience

SVP Strategic Services

The Oya Group

(Privately Held; Marketing and Advertising industry)

September 2004 — Present (5 years 3 months)

Oya is a full service marketing agency, which means two things: we can provide all of your marketing, and we do it with a high-touch service model.

Our outcome-oriented approach means that all of our efforts are focused on one goal: yours. Websites and interactive pieces, print and sales materials, event pieces and direct marketing, copywriting and strategy, there is no need to manage multiple vendors to get everything done, with The Oya Group it's all right here.

We tell your story with power, brevity, and wit. From a simple datasheet to complete marketing programs, we're the talent of a big agency in a company that is highly responsive, uniquely capable, and superbly creative.
Principal, Senior Strategist
Gordon Consulting (Sole Proprietorship)

(Sole Proprietorship; 1-10 employees; Marketing and Advertising industry)

January 1999 — August 2004 (5 years 8 months)

Gordon Consulting helped companies define their messaging and tell it across multiple media. GC assisted companies in many different verticals and in both business and consumer spaces develop effective marketing and branding that salespeople used and loved.
Director of Global Business Development

Centric Software

(Privately Held; Computer Software industry)

January 1999 — June 2000 (1 year 6 months)

Generated revenue through partnerships with Enterprise Software companies, in excess of $5M.

Developed OEM relationships with CAD companies to increase revenue and market penetration.

Directed Engineering on product requirements of OEMs and partners in order to maximize indirect revenue.
Account Manager

Zenith Data Systems

(Public Company; 1001-5000 employees; Computer Hardware industry)

1990 — 1996 (6 years )