Program Director, Information Management Marketing and Strategy at IBM
Raleigh-Durham, North Carolina Area
- Current
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- Program Director, Information Management Marketing and Strategy at IBM
- Past
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- Team Lead, Social Marketing Initiatives at IBM
- Senior Offering Manager, Unified Communications and Collaboration at IBM
- Offering Manager, IBM Lotus Sametime at IBM
- Marketing Manager, IBM Lotus Software at IBM
- Marketing Manager, IBM e-Learning Solutions at IBM
- Assistant Secretary at JP Morgan Chase
- Education
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- University of Michigan - Stephen M. Ross School of Business
- Cornell University
- Teaneck high school
- Recommended
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1 person has recommended Adam - Connections
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393
connections
- Industry
- Computer Software
- Websites
Adam Gartenberg’s Experience
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Program Director, Information Management Marketing and Strategy
IBM
(Public Company; IBM; Information Technology and Services industry)
April 2009 — Present (8 months)
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Team Lead, Social Marketing Initiatives
IBM
(Public Company; 10,001 or more employees; IBM; Information Technology and Services industry)
April 2008 — October 2009 (1 year 7 months)
I am the team lead responsible for fostering a community around IBM Data Management solutions. Or, in other words, looking at how we can use social media to communicate with and interact with the people who care about IBM Data Management products like DB2 and Informix.
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Senior Offering Manager, Unified Communications and Collaboration
IBM
(Public Company; 10,001 or more employees; ibm; Computer Software industry)
January 2007 — April 2008 (1 year 4 months)
Responsible for product management and offering strategy for IBM's Unified Communications and Collaboration solutions, including IBM Lotus Sametime.
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Offering Manager, IBM Lotus Sametime
IBM
(Public Company; 10,001 or more employees; ibm; Computer Software industry)
March 2004 — December 2006 (2 years 10 months)
Responsible for product management and offering strategy for the IBM Lotus Sametime software product
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Marketing Manager, IBM Lotus Software
IBM
(Public Company; 10,001 or more employees; ibm; Computer Software industry)
March 2002 — February 2004 (2 years )
Served as a member of the central strategy team for IBM Lotus, identifying and responding to key trends and opportunities in the e-mail and collaboration software markets, and participating in the development of Lotus software strategy.
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Marketing Manager, IBM e-Learning Solutions
IBM
(Public Company; 10,001 or more employees; ibm; Computer Software industry)
January 2000 — March 2002 (2 years 3 months)
Drove marketing strategy and planning for leading provider in $5 Billion
e-learning industry; performed revenue trend analysis, analyzed alliances and acquisitions; designed pricing models and crafted value propositions for e-learning software products; devised new segmentation framework and led market planning workshops to analyze segments for market attractiveness and competitive position. -
Assistant Secretary
JP Morgan Chase
(Public Company; 10,001 or more employees; jpm; Banking industry)
August 1993 — August 1997 (4 years 1 month)
Simultaneously managed multiple Chase Manhattan – Chemical Bank merger project teams, achieving on-time delivery of systems and operational changes; prepared business plan to justify outsourcing private label operations, saving $1 Million over 5 years; marketed quality recognition program that reduced branch procedural errors by 46%
Adam Gartenberg’s Education
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University of Michigan - Stephen M. Ross School of Business
MBA , Marketing, Strategy , 1997 — 1999
• Graduated with High Distinction
- Activities and Societies:
- • News Editor, weekly business school newspaper
• Volunteer mentor for middle school students
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Cornell University
BA , Economics, Math , 1989 — 1993
- Activities and Societies:
- • Night Editor, Copy Editor, and Staff Reporter for daily student newspaper
• Tutor, elementary and high school students
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Teaneck high school
1985 — 1989
