Cheng Cui

Current

• China Business Development Director at Associated British Foods plc

Past

• Director of Consumer Business Operation, American Geo at Lenovo
• Director, Strategy & Operation at Lenovo
• Consultant at Bain & Company

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Education

• University of Virginia - Darden Graduate School of Business Administration

Connections

335 connections

Industry

Food & Beverages

Cheng Cui’s Summary

Associated British Foods is a diversified international food, ingredients and retail group with global sales of ￡8.2 billion and 96000 employees in 44 countries.

ABF has established more than 30 legal entities in China with a total investment over 5 billion RMB.

Cheng Cui’s Specialties:

Investment in China

Cheng Cui’s Experience

• China Business Development Director

  Associated British Foods plc

  (Public Company; Food Production industry)

  September 2008 — Present (11 months)

  Led the BD team to support all ABF divisions in China, including
  - M&A
  - New business/investment in China
  - 5 year growth strategies

• Director of Consumer Business Operation, American Geo

  Lenovo

  (Public Company; 10,001 or more employees; LNVGY; Computer Hardware industry)

  December 2007 — July 2008 (8 months)

  - Launch and develop Lenovo-brand consumer business in US, Canada, Mexico and Brazil

• Director, Strategy & Operation

  Lenovo

  (Public Company; 10,001 or more employees; LNVGY; Computer Hardware industry)

  July 2006 — December 2007 (1 year 6 months)

  - Annual strategic planning
  - Tactical support to senior management e.g. BU turnaround project
  - Business development activities

• Consultant

  Bain & Company

  (Partnership; 1001-5000 employees; Management Consulting industry)

  June 2004 — May 2006 (2 years)

  - Market entry strategy, corporate/BU growth, performance improvement, marketing effectiveness, operation, sourcing, organizational change, etc.
  - Commercial due diligence for PE and VC clients

Cheng Cui’s Education

• University of Virginia - Darden Graduate School of Business Administration

  2002 — 2004

Cheng Cui’s Contact Settings

Interested In:

• expertise requests
• getting back in touch