
Idealist
London, United Kingdom

Idealist
London, United Kingdom
Idealist
(Design industry)
February 2008 — Present (1 year 6 months)
Insights and intuitions.
2009
• Service Design and Data Strategy for a Startup (London)
• The Emotional Internet for The Future Laboratory (London)
• The Future of Work for The Future Laboratory (London)
2008 – 2009
• Empathy Tester for a Transmedia Startup (London, 6 months)
2008
• Service Design for The Future Laboratory (London)
• Brand Folklore for Dial House (San Francisco)
• Transmedia Storytelling for Dial House (San Francisco)
• Serious Reality Gaming for Apply Group (London)
• Mobile Experiences for POKE (London)
• Connected Products for The Future Laboratory (London)
(Privately Held; 501-1000 employees; Design industry)
July 2007 — January 2008 (7 months)
Making the connections.
I was invited to help set up a Digital Insights unit within the Digital Communications team and to design connective digital strategies for global brands.
Notable Projects
Where Are The Joneses? An award-winning audience-scripted online sitcom for Ford of Europe.
• BIMA Awards 2007 - Best use of Social Software - Finalist
• IVCA Awards 2008 - External Interactive Media - Gold Winner
http://www.wherearethejoneses.com
Clients
Ford, Intel, Glen Grant
http://www.imagination.com
(Privately Held; Design industry)
April 2006 — July 2007 (1 year 4 months)
People, things, and the future.
Working alongside some frighteningly clever people, I used my creative technology skills to help companies engage people with new product and service experiences.
Activities
• Design: Research websites enhanced by social media services
• Creative: Generating brand ideas enabled by emerging technologies
• Research: Expert resource on emerging technology user behaviours
• Prototyping: Design lead for networked knowledge sharing application
• Technology: Evangelist for inter-networked research practices
Clients
MTV, Nickelodeon, Turner Entertainment, Playstation, BBC, ITV, Reuters, Diageo, Nokia, and Nike.
http://www.senseworldwide.com
(Design industry)
October 2004 — April 2006 (1 year 7 months)
Design services provided to arts, education and small businesses. Projects included: Adobe/Macromedia software training for creatives; facilitating workshops for school kids and teachers; hosting weekly noWax digital music networking events.
http://www.nowax.co.uk
http://www.betawax.co.uk
Toolbox
• Dreamweaver and HTML/CSS/JS/PHP/XML
• Director and Lingo
• Flash and ActionScript
• Photoshop, Illustrator, InDesign
• AfterEffects, FinalCutPro, DVDStudioPro
• Max/MSP/Jitter
(Design industry)
March 2003 — July 2005 (2 years 5 months)
People are the killer app.
I co-founded a collective of 4 designers to create people-powered interactive/participative/narrative/performative feedback loops.
Projects included audience-driven installations, an alternative reality game-esque mobile learning prototype for kids to reenact historical events, and an award-winning hide-and-seeking/ambient social surfing, mobile game/play/experience ('relational art') thingamajig.
(Design industry)
October 2003 — October 2004 (1 year 1 month)
Digital Designer for GLOBAL FEED at the Institute of Digital Art & Technology
By connecting ecological imperatives with experimental new technologies, GLOBAL FEED aims to organise the display of processed satellite data for the public to 'see for itself.'
http://www.spacex.org.uk/pl23.html
(Design industry)
September 2003 — October 2004 (1 year 2 months)
Research Assistant for Liquid Press at the Institute of Digital Art & Technology
The Liquid Press consolidates a series of new media publishing activities which explore the construction and dissemination of emergent media in the form of transmedia digital content: liquid media that can flow through a range of media forms: e-books, software, net.art, and broadcast media.
http://www.i-dat.org
BSc (First-Class Honours) , MediaLab Arts , 2001 — 2005
Lock up your computers!
Voted 3rd best UK design degree by Computer Arts magazine (2006), BSc (Hons) MediaLab Arts is a unique synthesis of critical theory, software art, and design for emerging technologies.
http://b.i-dat.org
Awards
• Best of Show, Submerge Graduate Awards 2005, Bristol
- For YOU-WHO, an ambient social mobile game by Age0+
Exhibitions
• BetaWax at The Afterparty: Submerge Graduate Awards 2005, Bristol
• YOU-WHO with Age0+ at Submerge Graduate Awards 2005, Bristol
• REVIEW with Age0+ at BETT 2005, Olympia, London, as part of
- NESTA Futurelab Design Challenge 2005 in association with GameLab
• noWax Plymouth at Apollo Space Programme, Plymouth, 2004/2005
• See See Tee Vee with Age0+ at MLA(X), Plymouth Arts Centre, 2003
Symposia Programmed
• Cultural Industries Redefined, Plymouth Arts Centre, 2005