Adam "AB" Bloom

Current

Director Product Marketing & Strategy at Unica

Past

Strategic Consulting (Customer/Market Analysis) at BMG Consulting
Director - Campaign Management (Ad Operations) at PodShow.com
Director - Marketing Operations at Oracle Corporation

Director - Marketing Operations and Online Community at Siebel Systems, Inc.
Senior Manager - Integrated/Direct Marketing and Online Community at Siebel Systems, Inc.
Senior Technical Account Manager/Consulting Services at Siebel Systems, Inc.
Product Marketing / Sales Consultant at Kinzan
Account Manager/Producer/Information Architect at iXL/Scient

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Education

Georgia Institute of Technology

Recommended

61 people have recommended Adam "AB"

Connections

500+ connections

Industry

Computer Software

Websites

Adam "AB" Bloom’s Summary

Creative and analytical sales and marketing executive with strong technical acumen and passion for impacting business outcomes through effective communications, taking accountability for results, and managing teams with a high-performance orientation. Significant experience in the following areas: internet marketing, new media, marketing software, CRM, on-demand (SaaS) applications, and product marketing.

Sales-focused and revenue-centric. Experience selling-to and managing large clients, developing multi-million dollar territories, supporting multi-million dollar deals, and engaging in a range of revenue generation and customer satisfaction efforts which target both large and small businesses.

Experience managing award winning, global sales and marketing operations that produce measurable ROI in terms of leads, pipeline, and revenue for companies with marketing and sales budgets from $40M to $400M. Planned/delivered projects expecting $400K to $40M in improved effectiveness and $40M+ in budget with 100s of resources.

Over 12 years of high tech industry experience in software, online applications, new media, consulting, telecommunications, and interactive industries at large companies and start-ups including sales, marketing, product, and IT functions.

Results-oriented, proven top performer, self-managed, fast learner, solid communicator, effective relationship and team manager, hard and energetic worker, and capable of successfully taking on new challenges in dynamic and fast-paced environments.

Personal Goals: Have a good time providing value to customers, peers, teams, supervisors, partners, and employers in roles where technology overlaps with sales and marketing...and do so in a way that has clear contribution to the bottom line.

Adam "AB" Bloom’s Specialties:

Customer Relationship Management.
Marketing Automation, Marketing Operations, Marketing Performance Management, Marketing Management.
Managing and Developing Teams.
Sales, Marketing, and Customer Satisfaction.
Business Intelligence, Enterprise Analytics, Web Analytics.
Interactive: Websites, Applications, Communities, and Advertising.
Product Management.
Technology Consulting.

Adam "AB" Bloom’s Experience

Director Product Marketing & Strategy

Unica

(Public Company; UNCA; Computer Software industry)

April 2008 — Present (1 year 8 months)

Leading the launch of new on demand products and driving MarketingCentral.com product revenue growth across sales and marketing functions for Unica.com.

Operating with product marketing responsibilities as defined by the pragmaticmarketing model.
Strategic Consulting (Customer/Market Analysis)

BMG Consulting

(Privately Held; 11-50 employees; Think Tanks industry)

February 2008 — April 2008 (3 months)

Part of small, boutique consulting team.

Performed customer research and analysis as well as portrayed marketing and sales outlook for customer looking to replicate recent growth in wholesale distribution.

Performed industry research and analysis to portray market outlook for transitioning technical services company.
Director - Campaign Management (Ad Operations)

PodShow.com

(Internet industry)

May 2007 — December 2007 (8 months)

Podshow.com became Mevio.com.

Responsible for all corporate and client advertising campaigns and productions across new media advertising products (both downloadable + streaming audio and video) as well as banner advertising/CPM, affiliate/CPA, and pay-per-click campaigns/CPC. Managed team, primary responsibilities included sales support, client relations, and systems. Directed interaction across executive, operations, finance, talent relations, production, engineering, and creative disciplines.

Clients included Sony Playstation, Coca-Cola, British Telecom, and K-Mart, eMusic, GoDaddy, KY, Mobil 1, BBC America, Partida Tequila, and others.
Director - Marketing Operations

Oracle Corporation

(Public Company; 10,001 or more employees; ORCL; Computer Software industry)

April 2006 — May 2007 (1 year 2 months)

(Oracle Acquired Siebel)

Led eval/bizcase for implementing Siebel SFA, Marketing, & PRM Ops process & technology at Oracle as part of a team from Marketing, Sales, Alliances, and AIT. Asked by VP of Mkt WW to lead Implementation comprehensively & then manage the "Siebel At Oracle" story for "Operational Excellence across all channels (Advertising/Agencies, Events, Online Marketing, References) & make every marketing channel massively measurable.

Acted as mkt dept director of all project management, planning, communications, staffing, process redesign, requirements, and solution design as well as testing, training, and roll-out for a cross functional team which includes approximately 50 resources WW (co-led entire project of 120+ resources WW). Responsibilities included project/process coverage for worldwide budgeting, event management, multi-channel execution, list/segmentation management, lead scoring/management/distribution, global reporting/analytics, and data migration.
Director - Marketing Operations and Online Community

Siebel Systems, Inc.

(Public Company; 5001-10,000 employees; Computer Software industry)

September 2005 — April 2006 (8 months)

Asked by VP of Marketing to manage team of 15 employees and contractors as head of the Marketing Operations department. Functional responsibilities include marketing analytics, data quality, list mangement, lead distribution, telemarketing, segmentation, online community, and management of technology applications which support the department and all global support functions (including all marketing functions: events, online/interactive, advertising/agencies, inside sales, etc.)
Senior Manager - Integrated/Direct Marketing and Online Community

Siebel Systems, Inc.

(Public Company; 5001-10,000 employees; SEBL; Computer Software industry)

March 2004 — August 2005 (1 year 6 months)

Responsible for campaign program planning and execution, process improvement, management of technology systems, and development analysis of metrics. Presented and represented the company's people, process, and technology marketing solutions to customers during sales cycles. Provided product feedback and direction to product team.

Asked by the senior executive in charge of approximately 2/3 of the marketing department to lead the business case, RFP, evaluation, contract negotiation, technical implementation, very successful commercial launch, and ongoing operations of Siebel Online Community.
Senior Technical Account Manager/Consulting Services

Siebel Systems, Inc.

(Public Company; 5001-10,000 employees; SEBL; Computer Software industry)

March 2001 — March 2004 (3 years 1 month)

Consultant and advisor to large Siebel CRM implementations mainly focusing in the telecommunications and media industries.

Responsible for supporting revenue in license sales and maintaining services revenue, customer satisfaction, loyalty, and measurable outcomes of customers.
Product Marketing / Sales Consultant

Kinzan

(Computer Software industry)

1999 — 2001 (2 years )

Kinzan provided web services and hosted applications (before it was mainstream).

Sales Consulting and Product Marketing in role at company focused on web services in a hosted application environment (before web services or hosted applications were popular). Worked with interactive agencies, sales, marketing, implementation, and product teams to close business, successfully transition and deploy solutions, measure results, and improve product features as well as company revenues.

More TBD...
Account Manager/Producer/Information Architect

iXL/Scient

(Public Company; 1001-5000 employees; Internet industry)

1996 — 1999 (3 years )

(IXL merged w/ Scient/SBI, became AvenueA/Razorfish, then Aquantive, then MSFT)

Designed solutions and managed teams who created large online applications and developed comprehensive multimedia projects. Launched first two versions of WebMD's Consumer Portal and Doctor's Desktop (cross platform), helped lead the first "content-management-system-based" Chase.com, and designed several online communities and trading networks. Won national awards for 3 multimedia software solutions supporting sales & marketing processes. Also worked on projects as lead Information Architect, GUI, and Usability consultant.

More TBD...

Adam "AB" Bloom’s Education

Georgia Institute of Technology

B.S. Industrial Design , September 1992 — November 1996

Additional Information

Adam "AB" Bloom’s Websites:

Adam "AB" Bloom’s Interests:

marketing, technology, interactive marketing, internet applications

Adam "AB" Bloom’s Groups:

Web Analytics Demystified
Georgia Tech Alumni Association
Online Marketing, Web Analytics, and E-commerce Group -- WebAnalysts.Info
Unica Alumni Network
Data & Text Analytics Professionals (1800+ members)
DataShaping Advanced Analytics
Semantic technologies
Consultants Network
iXL Alumni
Siebel Community
eMarketing Association Network
New media group
SemantiTech
Sr level Internet Marketers Group, Internet Marketing Professionals Only.
Web Analytics Professionals (+5000 web analytics members) Join now!
Open GRID
Semantic Web
Retail Industry Professionals Group
Digital Marketing
Brand 3.0
Social Media Marketing
Semantic Marketing
Speech Analytics
Searchnomics
SPEC (Southeast Private Equity Conference) March 16-17, 2010, Atlanta
Media Professionals Worldwide
Ontologies, OWL-S, SPARQL interest group
Web Standards Design + Development
Global Analytics Network (+5K analytic professionals)
ATDC
Text Analytics
UMBEL - Upper Mapping and Binding Exchange Layer
Semantic Web Research
Text Mining
Online Sales Pros (www.twitter.com/mediamatchers)
Artificial Intelligence Researchers, Faculty + Professionals
Marketing Intelligence Professionals
Semantic Technologies Group
Shop.org Members
Web 3.0 Applications
Future Social Media
SEMANTIC SOCIAL NETWORK 2.0 - One World!
Semantic Universe
Latent Semantic Optimization (LSO)
Sales 2.0 Best Practices
SWEL: Ontologies, Semantic Web and Social Semantic Web for E-Learning
Semantic Professional Network (Web 3.0, Semantic Web, Semantic Technologies Professionals)
Marketing Operations Partners
Marketing Operations Future Forum
Quant Masters - Quantitative Professionals Worldwide