Marketing programs and products for professionals committed to making a difference.
San Francisco Bay Area
- Current
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- Marketing Mentor at Action Plan Marketing
- Online Marketer at Action Plan Marketing
- Past
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- Program Leader at Action Plan Marketing
- Marketing Coach at Action Plan Marketing
- Designer and Web Developer at Action Plan Marketing
- Education
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- Self-taught in business and marketing
- Recommended
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19 people have recommended Robert - Connections
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500+
connections
- Industry
- Marketing and Advertising
- Websites
Robert Middleton’s Summary
I've been a marketing coach, consultant, speaker, and trainer since 1984. I specialize in working with Independent Professionals such as consultants, coaches, trainers, speakers, and marketing, design and financial professionals.
The clients I work with are great at what they do professionally but struggle with the marketing part of their business. They want to know how to attract more clients with ease and without compromising their integrity. My ideal clients are also those who are committed to making a difference.
My marketing approach is based on "The Contribution Factor" which is about marketing your services by making a difference. This differs from most marketing which is more about taking than giving. Those who use the Contribution Factor include thought leaders and others who have a unique contribution to make through their business services.
My current advanced marketing program, The Marketing Mastery Program, is for professionals making $100K or more who have hit a plateau in their businesses and want to take it to a higher level.
I'm author of the online bestseller, the "InfoGuru Marketing Manual" and the "Web Site ToolKit," and publish the weekly More Clients eZine to about 50,000 business owners. the eZine covers every imaginable topic on how to be more successful in attracting more clients.
I also offer the Action Plan Marketing Club, a one-stop resource for independent professionals who want to market their service more effectively.
I can be found on the web at http://www.actionplan.com
Robert Middleton’s Specialties:
Marketing planning and strategy for Independent Professionals and larger professional service firms. Leading workshops and training in marketing and selling. Conducting group marketing programs. Developing online marketing products.
Robert Middleton’s Experience
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Marketing Mentor
Action Plan Marketing
(Marketing and Advertising industry)
January 2007 — Present (2 years 7 months)
Action Plan Marketing Certification Program
I am in the process of training and developing Marketing Coaches that are using my marketing methodologies to apply to their businsses and their own clients. I currently have 36 Marketing Coaches in the U.S., Canada, U.K and Australia.
All Marketing Coaches are self-employed licensees.
The Certification program is a one-year intensive program that trains participants in all aspects of attracting more clients. -
Online Marketer
Action Plan Marketing
(Marketing and Advertising industry)
September 2000 — Present (8 years 11 months)
Online Product Marketing
I have developed and marketed millions of dollars of products online since 2000. These have primarily been my InfoGuru Marketing Manual, Web Site ToolKit and Action Plan ToolKit. In addition, I've developed and produced dozens of teleclass and audio programs on specific marketing topics.
I currently send out a weekly marketing email newsletter (ezine) since 1997 to approximately 50,000 subscribers internationally. I have subscribers in every country in the world. -
Program Leader
Action Plan Marketing
(Marketing and Advertising industry)
June 2002 — June 2007 (5 years 1 month)
Marketing Action Groups
Led group marketing programs with participants form all over the world via teleconference.
These three to six month programs were designed to train Independent Professionals in the ins-an outs of attracting clients to their businesses. Taught my Seven Marketing Principles curriculum. -
Marketing Coach
Action Plan Marketing
(Marketing and Advertising industry)
August 1984 — January 2002 (17 years 6 months)
Marketing Coaching, Consulting and Mentoring.
Worked with hundreds of Independent Professionals helping them become better marketers of their services. Offered workshops and individual coaching/consulting sessions. Help them strategies and to implement their plans.
In 2002, because there was such a demand for my services I switched to group programs (Marketing Action Groups.) -
Designer and Web Developer
Action Plan Marketing
(Marketing and Advertising industry)
October 1986 — January 2002 (15 years 4 months)
Graphic Design and Web Design
Worked with my marketing clients on a wide variet of graphic design (business identity, bro hures, etc) and web development projects (starting in 1996).
Have developed over 50 business identities for small businesses and 50 or more web sites. did all the design, layout, development and much of the writing.
Went on to leading programs on developing web content with was ultimately turned into my online program, The Web Site ToolKit.
Robert Middleton’s Education
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Self-taught in business and marketing
Consulting, Coaching, Design, Web development, Speaking, Training, Marketing 1986 — 2009
I'm also a student of so many consultants, coaches, experts, and business and marketing gurus that I can't remember them all!
Additional Information
Robert Middleton’s Websites:
Robert Middleton’s Interests:
marketing, transformation, online marketing, jazz
Robert Middleton’s Groups:
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Guerrilla Marketing Tips for Small Businesses -
Linked 2 Leadership
Robert Middleton’s Contact Settings
Interested In:
- new ventures
- expertise requests
- business deals
- getting back in touch
