Achuthan Kutty

Current

• Head Media Buying at Consim Info. Pvt. Ltd.
• VP - Marketing & Corporate Communications at SQL Star International Limited

Past

• CEO at BridgeOverTW.com Pvt. Ltd.
• VP Media at Chaitra Leo Burnett
• Media Director at Mudra Communications Pvt. Ltd.

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Education

• Indian Inst. of Mass Communication
• Birla Institute of Technology and Science

Recommended

9 people have recommended Achuthan

Connections

194 connections

Industry

Marketing and Advertising

Websites

• My Blog

Achuthan Kutty’s Summary

More than just list down what I want to achieve I think it is appropriate to put down a few of my beliefs:
"We all come with certain biases and most of these biases are because of what we practice in our daily lives.
-Business is done only when the money comes in
-Leadership is a relationship based on commitment and not on compliance
-People matter – Culture counts
-People are neither assets nor resources – they are just people who have dreams, ambitions and hope."
To me after a point it is the soft skills that matter much more than knowledge of the domain per se.

Achuthan Kutty’s Specialties:

Customer Management including Customer Acquisition, Retention and Extention, Branding and Identity, Online Marketing, Online Channel Management, Interface Design Consulting, Persuasion Architecture, Web Analytics

CRM

Product Launch Strategies, Positioning - both Online and Offline

Media Planning

Achuthan Kutty’s Experience

• Head Media Buying

  Consim Info. Pvt. Ltd.

  (Privately Held; Internet industry)

  July 2008 — Present (1 year 1 month)

• VP - Marketing & Corporate Communications

  SQL Star International Limited

  (Information Technology and Services industry)

  June 2007 — Present (2 years 2 months)

  One of the companies I work with and the role I play there.

• CEO

  BridgeOverTW.com Pvt. Ltd.

  (Privately Held; 11-50 employees; Internet industry)

  December 1999 — September 2006 (6 years 10 months)

• VP Media

  Chaitra Leo Burnett

  (Privately Held; 201-500 employees; Marketing and Advertising industry)

  1990 — 1999 (9 years)

• Media Director

  Mudra Communications Pvt. Ltd.

  (Privately Held; 201-500 employees; Marketing and Advertising industry)

  August 1989 — July 1990 (1 year)

Achuthan Kutty’s Education

• Indian Inst. of Mass Communication

  P.G. Diploma , Advertising/Mass Communication , 1983 — 1984

• Birla Institute of Technology and Science

  M.A.(Hons) , Economics , 1976 — 1981

Additional Information

Achuthan Kutty’s Websites:

• My Blog

Achuthan Kutty’s Interests:

New Technologies in Customer Management, Cars, Motorcycles, Horse Riding (Equestrian Sport), outdoors - hiking, self improvement, single malt whiskies

Achuthan Kutty’s Groups:

CRM Guru.com, Knowledge Storm, eMarketer,

•    eOffice
•    Executive Suite
•    Leo Burnett Alum and Current Employees
•    eMarketing Association Network
•    IIM IIT FMS ISB XLRI SYM TISS DCE DIT BITS Only
•    Revedia Group - Internet Retailer, Interactive Media, Online Brand Marketing Professionals Only.
•    Online Marketing Group (OMG)
•    Premium Headhunting Network
•    Automotive Digital Marketing
•    Internet 3.0 - (Web 1.0+ Web 2.0)
•    Sales/Marketing VP's & Directors - Software & Technology
•    Media Professionals Worldwide
•    MultCultConsult
•    New Media Hire
•    Advertisers Network (www.twitter.com/mediamatchers)

Achuthan Kutty’s Honors:

Elected to the International Who's Who (run by Edgar Online)

Achuthan Kutty’s Contact Settings

Interested In:

• consulting offers
• new ventures
• expertise requests
• business deals
• reference requests
• getting back in touch