Senior Search Marketing Specialist
Vancouver, Canada Area
- Current
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- Modérateur en chef at Francouver.ca
- Co-Chair SEMPO Canada at SEMPO Canada
- President at eMarketing101.ca (Sole Proprietorship)
- Past
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- Director Search Marketing at Cossette Media (Vancouver)
- Search Marketing Specialist at Teligence
- eBusiness Marketing Manager at Resort Reservations Network (RezRez) - Intrawest
- eBusiness Marketing Manager at Intrawest
- Recommended
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10 people have recommended Alexandre - Connections
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500+
connections
- Industry
- Internet
- Websites
Alexandre Brabant’s Summary
Alexandre Brabant is a pioneer in Vancouver (BC) Canada in regards to the implementation of Search Engine Marketing technologies.
Since the year 2000, Alexandre Brabant has built, implemented and broke new ground in online marketing in multiple industries such as travel and tourism, social networking and telephone services. Over the years, he has been developing a thorough understanding of Search Engine Marketing (SEM) and highly effective online media buying. Being considered an search evangelist by his colleagues, his passion for search & new marketing technologies has surpassed his employers & clients’ highest expectations. As such, he delivers the bottom line and that is what matters to him most. His passion for helping everyone to understand and dominate the search space, while still upholding core branding principles, has helped a lot of companies over the years in implementing SEM best practices in Web site development and media buying.
Prior to joining Teligence (www.teligence.net) in 2005 as a Search Marketing Specialist, Alexandre Brabant has work with Intrawest Corporation (www.intrawest.com) to maximize their online presence & sales from websites such as whistlerblackcomb.com, tremblant.com, vancouver.com and 40 others destination-focused websites. Alexandre Brabant is also the founder & president of Vancouver eMarketing 101, www.eMarketing101.ca, where he plays the role of Search Marketing expert for numerous clients in multiple industries. Alex also worked as Director of Search Marketing for Cossette Media in Vancouver where he delivers outstanding paid search programs for Tourism British Columbia (HelloBC.com)
Alexandre Brabant is also Co-Chair and Co-Founder of SEMPO Canada (Search Engine Marketing Professional Organization in Canada) and as such is actively working in the Canadian Search Marketing community.
Alex is 100% fluent in both French & English.
Alexandre Brabant’s Experience
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Modérateur en chef
Francouver.ca
(Privately Held; Internet industry)
November 2008 — Present (1 year 1 month)
Mario Beaudoin and myself started a social networking site for francophones & francophiles in Vancouver. It is free to join and it includes tons of activities with hundreds of francophones & francophiles living in Vancouver. Check it out at francouver.ca
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Co-Chair SEMPO Canada
SEMPO Canada
(Privately Held; 1-10 employees; Marketing and Advertising industry)
November 2006 — Present (3 years 1 month)
As part of this leading role, I contribute on a volunteer basis to the growth of Search Marketing in Canada. On this initiative, I am working with Ken Jurina from epiar.com, Gord Hotchkiss from enquiro.com and many other leaders in Search Marketing across Canada. We attend Search Marketing events and make sure Search is well represented in Canada. As such we act as the authority on Search Marketing in Canada through speaking engagements, webinars, research and all kinds of initiatives to educate on Search Marketing best practices.
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President
eMarketing101.ca (Sole Proprietorship)
(Sole Proprietorship; 1-10 employees; Internet industry)
January 2002 — Present (7 years 11 months)
As part of eMarketing 101 I have been taking care of Search Marketing programs including Search Engine Optimization (SEO) and pay-per-click advertising budget for numerous clients in the travel industry such as vancouvertours.com, whistler.com and luxuryvacation.bc.ca. I am also partnering with web strategy and web development firms such as Work Industries: iworkindustries.com and Fliweb.com for all kinds of Search Marketing projects.
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Director Search Marketing
Cossette Media (Vancouver)
(Public Company; 1001-5000 employees; Marketing and Advertising industry)
December 2006 — June 2007 (7 months)
As the Director Search Marketing for Cossette Vancouver, I am responsible for leading the search marketing team in the development & implementation of full-scale Search Marketing campaigns including PPC, SEM, SEO & web analytics for a wide variety of local & international clients in multiple industries such as Tourism British Columbia (HelloBC.com), British Columbia Lottery Corporation (BCLC.com) and Royal Roads University (royalroads.ca).
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Search Marketing Specialist
Teligence
(Privately Held; 501-1000 employees; Internet industry)
March 2005 — October 2006 (1 year 8 months)
As part of this role I am responsible for the management of the Pay Per Click (PPC) advertising budget of $1 Million anually for different internal brands such as LiveLinks.com, TangoPersonals.com, RedHotDateline.com and more. This program generates approximately 950,000 page views per month at a cost of sales of 20%. In other words, for every $20 worth of potential customers visiting our sites, the Company generates $100 in sales.
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eBusiness Marketing Manager
Resort Reservations Network (RezRez) - Intrawest
(Public Company; 5001-10,000 employees; ITW; Internet industry)
December 2000 — January 2002 (1 year 2 months)
As part of Intrawest Corporation, I was responsible for the online marketing plan for multiple travel-oriented ski resorts websites such as Tremblant.com WhistlerBlackcomb.com, Vancouver.com and many more. I developped and implemented succesful Search Marketing strategies that lead to outstanding level of sales at a ROI beyond compare.
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eBusiness Marketing Manager
Intrawest
(Internet industry)
2000 — 2001 (1 year )
