brands + marketing + innovation + technology
Greater Atlanta Area
- Current
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- Director, Field Marketing and B2B Marketing Evangelist at Silverpop
- Past
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- Graduate Student - Center for Brand and Product Management at University of Wisconsin-Madison
- MBA Summer Market Strategy Project at Target
- Vice President - Development and Marketing at The 451 Group
3 more...
- Education
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- University of Wisconsin-Madison - School of Business
- Georgetown University
- Recommended
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9 people have recommended Adam - Connections
-
500+
connections
- Industry
- Marketing and Advertising
- Websites
Adam Needles’s Summary
brands + marketing + innovation + technology = my passion
• Writer, thinker, blogger and presenter on the evolution of marketing and marketing technology ... and implications for marketers seeking to leverage technology more strategically
• Currently a B2B marketing evanglist at marketing automation software vendor Silverpop
• Recently completed a two-year brand and product management-focused, full-time MBA program; graduated in May 2009
• 10+ years of marketing experience in enterprise technology/software/B2B – both operating and consulting/agency roles
• Strategy, demand generation, brand management, thought leadership, integrated marketing communication programs and marketing systems/technology
• Team leadership – including hiring, development and day-to-day management of marketing teams
Current and past Fortune 500 clients/empoyers:
- E*TRADE FINANCIAL
- Motorola
- Platinum Technology, Inc. (acquired by Computer Associates)
- Pitney Bowes
- Target
Current and past start-up/growth-stage clients/employers:
- Auspice Corporation
- DOLES Networks (acquired by Logilent)
- MessageMachines (acquired by NMS Communications)
- NanoLab
- Silverpop
Adam Needles’s Specialties:
Marketing strategy, planning and execution management; managing and building marketing and events teams; brand development and positioning strategy; go-to-market strategy consulting; service brand 'experience management'; corporate events production and management; marketing systems and technology
