Chief Operating Officer (Interim) VP of Online Marketing, Jian Software Inc.
Chico, California Area
- Current
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- Chief Operating Officer / VP of Online Marketing at ...
- Past
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- CEO at SciTech Software Inc.
- Director of Global Sales and Marketing at SciTech Software
- Consulting Manager at The Marketing Store (The 4th Revolution)
- Producer / Marketing Manager at WinWay Corporation
- Marketing Communications Specialist at Key Technology Inc.
- Education
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- California State University-Chico
- Recommended
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13 people have recommended Andrew - Connections
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218
connections
- Industry
- Consumer Goods
- Websites
Andrew Bloo’s Summary
Respected product marketing executive with strong motivational skills, C-level partnering experience and a well seasoned drive to build 'complete' success.
Proven ability to build, train, lead and motivate diverse cross functional teams that consistently out preform business objectives.
Contact Andrew at: abloo@yahoo.com
Andrew Bloo’s Specialties:
Executive level business building experience, Brand management, B-to-B partnering, B-to-C sales, team leadership, product life-cycle management (From concept to business profit center).
Andrew Bloo’s Experience
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Chief Operating Officer / VP of Online Marketing
...
(Computer Software industry)
January 2007 — Present (2 years 7 months)
Developed marketing and product development road map for retail software company In support of CEO’s stated vision and growth objectives. Met with outside partners to ensure acceptance of forward looking objectives and lead the effort with out side vendors to bring the plan to life. In addition, managed all aspects of implementing marketing strategy including the creation of corporate web site, improved online sales process, product life cycle management (upgrade cycle), brand management, as well as supporting CFO’s ongoing management of the companies finances.
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CEO
SciTech Software Inc.
(Computer Software industry)
March 2006 — November 2006 (9 months)
Promoted from Director of Sales and Marketing to CEO by Board of Directors and tasked with managing the company’s obligations while generating adequate revenue through the liquidation of proprietary IP to fund new start-up venture. Worked with senior members of management in order to track all support and partner obligations to ensure that the proper climate remained for customer migration to acquiring company(s). Worked closely with Board of Directors to identify appropriate acquisition candidates and served as a key member of the team during the early stages of the IP acquisition.
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Director of Global Sales and Marketing
SciTech Software
(Computer Software industry)
March 2001 — February 2006 (5 years)
Worked in support of CEO’s sales and product revenue expectations. Worked with key decision makers with in the organization to develop a cohesive marketing strategy. Took responsibility for the day management and reporting of all key marketing success indicators (sales forecasts, competitive threat assessment, product positioning, and product development roadmap) discussing with stake holders all areas of significant deviation. Developed supporting sales and marketing roadmaps, managed all press relations and corporate communication activities. Directed a highly skilled team of sales engineers, software developers and designers while maintaining product development goals and achieving sales and corporate marketing objectives.
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Consulting Manager
The Marketing Store (The 4th Revolution)
(Marketing and Advertising industry)
April 2000 — December 2001 (1 year 9 months)
Managed multiple internal and external teams of web developers, copy writers, graphic designers and web engineers in the development of high value marketing programs for leading companies and state organizations. Met with key stakeholders both internally and externally to formulate an in-depth understanding of current and future marketing needs and objectives and matched them to state of the art online marketing solutions. Applied thorough understanding of Internet capabilities, corporate branding and marketing strategy to create high-value long lasting client relationships.
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Producer / Marketing Manager
WinWay Corporation
(Computer Software industry)
April 1997 — April 2000 (3 years 1 month)
Managed development, marketing and promotional activities of retail software company. Managed staff in all aspects of product design; including packaging, web development, collateral materials, branding strategy, competitive threat assessment, product positioning, product life cycle and sales forecasting. Coordinated external design and development teams while ensuring preparation of necessary schedules. Fielded questions regarding design, policies and procedures. Tracked and reported product sales in comparison to sales expectations, reviewing with executive team significant variances. Enhanced team performance and job satisfaction through team building and cross training of all members.
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Marketing Communications Specialist
Key Technology Inc.
(Food Production industry)
April 1996 — March 1997 (1 year)
Responsible for planning, creating and deploying online sales and marketing tools including interactive sales and marketing materials, web sites and related marketing collateral. Directed outside vendors in all aspects of design and production of online marketing tools and collateral materials. Coordinated online marketing needs between various departments and translated all requests into highly effective and usable tools.
Andrew Bloo’s Education
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California State University-Chico
BA , Information & Communication Studies , 1992 — 1995
Additional Information
Andrew Bloo’s Websites:
Andrew Bloo’s Interests:
Family first. Motorcycles, Wakeboarding, and Snowboarding. Exploring the connections between individuals and their communities and how technology can work with in that relationship to foster business objectives.
Andrew Bloo’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
