Interactive Media Designer
Greater Los Angeles Area
- Current
-
- Interactive Art Director at Planetwide Media
- Past
-
- Flash Instructor at UCLA Extension
- Designer at Yahoo! Inc.
- Production Artist at Schematic
- Education
-
- The Art Institute of California Los Angeles
- Recommended
-
2 people have recommended Abe - Connections
-
89
connections
- Industry
- Design
- Websites
Abe Serrano’s Summary
I am an interactive media designer with experience in creating online interactive environments, prototyping, and online product development. I am currently living in Los Angeles.
I have spent the past three years working on projects for clients such as Yahoo, ABC, Nissan, FX, EA, Maxis, Warner Bros, and Target.
I have a passion for creating engaging interactive experiences and I am currently interested in branching out from online media to interactive exhibits and mobile technology.
Abe Serrano’s Specialties:
flash design, graphic design, online media, prototyping, online product development
Abe Serrano’s Experience
-
Interactive Art Director
Planetwide Media
(Design industry)
March 2008 — Present (1 year 9 months)
Increased revenue, market reach and user base by providing branded solutions for partners such as EA, FX, W!ldbrain, Sports Illustrated, 4Kids Entertainment and Atlantic Records. Directed, managed and mentored a creative team to design partner branded content–creation experiences utilizing Planetwide’s proprietary online application platform.
-
Flash Instructor
UCLA Extension
(Educational Institution; 201-500 employees; Education Management industry)
April 2008 — June 2008 (3 months)
UCLA Extension is a continuing higher education provider.
As a Flash Instructor I taught a 12 week online class titled "Intro to Flash CS3". Covered best practices, animation basics, media integration, and intro to ActionScript 3. Introduced students to industry standards and various uses of flash including marketing promotions, applications, and rich user experiences. Many students had never touched Flash before my class and were able to produce professional portfolio pieces at the end of the course. -
Designer
Yahoo! Inc.
(Public Company; YHOO; Internet industry)
March 2007 — December 2007 (10 months)
Integrated with Yahoo’s internal design teams to launch the Yahoo Summer Movie Guide, Yahoo Kids Holiday Gift Guide and Yahoo Shine. Collaborated with art directors and information architects as well as directed junior designers and development teams to produce solutions that embraced Yahoo’s usability standards and meet the needs of their users through innovative interfaces and contemporary design.
-
Production Artist
Schematic
(Public Company; WPPGY; Internet industry)
March 2006 — March 2007 (1 year 1 month)
Contributed to a highly talented team of art directors, upper level designers, information architects, project managers, and technology developers. Together we developed innovative interactive advertising solutions for clients such as ABC, Microsoft, Nissan, Target, and Warner Bros. My contributions included flash production, 2D animation and designing motion prototypes.
Abe Serrano’s Education
-
The Art Institute of California Los Angeles
Bachelor of Science , Interactive Media Design , 2002 — 2006
I spent the final years of high school preparing to become a mechanical engineer with a dream of building roller coasters. That dream didn't pan out as planned, but the math and science background I had gained provided a technology foundation that I utilized as I learned how to design for the interactive space and really come to love the internet and interactive experiences!
Additional Information
Abe Serrano’s Websites:
Abe Serrano’s Interests:
new technology, interactive exhibits, mobile technology, running, music.
Abe Serrano’s Groups:
AIGA, DMA/LA
-
Interaction Design Association -
AIGA/LA -
AIGA | the professional association for design -
The Art Institute of CA-Los Angeles
Abe Serrano’s Honors:
Award: OMMA 2007
Agency: Schematic
Role: Flash Animator
Project: Nissan Sentra AdPod for ABC Episode Player
Link: http://thinkabe.com/nissan/
Abe Serrano’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- reference requests
- getting back in touch
