Interactive Media Designer
Greater Los Angeles Area
- Current
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- Interactive Art Director at Planetwide Media
- Freelance Designer at Various Clients
- Co-Editor at Evade The Noise
- Art Director at Shoreline Church West LA
- Past
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- Flash Instructor at UCLA Extension
- Designer at Yahoo! Inc.
- Production Artist at Schematic
- Education
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- The Art Institute of California Los Angeles
- Recommended
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1 person has recommended Abe - Connections
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- Industry
- Design
- Websites
Abe Serrano’s Summary
www.thinkabe.com
I am a media designer with experience in creating online interactive environments, prototyping, and online product development. I am currently living in Los Angeles and I am available for freelance or full-time work.
I have spent the past two years working on projects for clients such as Yahoo, ABC, Nissan, EA, Maxis, Warner Bros, and Target.
I have a passion for creating engaging interactive experiences and I am currently interested in branching out from online media to interactive exhibits and mobile technology.
Abe Serrano’s Specialties:
flash design, graphic design, online media, prototyping, online product development
Abe Serrano’s Experience
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Interactive Art Director
Planetwide Media
(Design industry)
March 2008 — Present (5 months)
Planetwide Media provides an online personal publishing application that enables users to syndicate their creations easily through their social networks, blogs, and across the web.
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Freelance Designer
Various Clients
(Design industry)
December 2007 — Present (8 months)
I am currently freelancing and I am interested in both additional freelance work or full-time staff positions.
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Co-Editor
Evade The Noise
(Partnership; 1-10 employees; Online Media industry)
June 2007 — Present (1 year 2 months)
www.evadethenoise.com
"We’re not mainstream and we’re not indie. We just want to promote quality music and evade the rest."
Evade The Noise is a music blog to promote quality music. A side project, co-founded with Shay Thomason, born out of our love for music, which I contribute to on a part-time basis.
Responsible for art direction, UI, production, and voicing my opinion on music. Partnered with Arlene Alejandro for Wordpress integration. -
Art Director
Shoreline Church West LA
(Religious Institutions industry)
March 2007 — Present (1 year 5 months)
www.shorelinewest.org
Shoreline is a non-denominational church in West Los Angeles.
As an Art Director I am responsible for creative development of their online presence by designing a user friendly website that efficiently delivers information, developing online networking tools that connect people together, and setting a visual tone that communicates the values of family, community, and cultural relevance. Responsible for scoping out a quarterly development time line based on user needs and managing a small team of volunteers and third-party partners to continue site development. -
Flash Instructor
UCLA Extension
(Educational Institution; 201-500 employees; Education Management industry)
April 2008 — June 2008 (3 months)
UCLA Extension is a continuing higher education provider.
As a Flash Instructor I taught a 12 week online class titled "Intro to Flash CS3". Covered best practices, animation basics, media integration, and intro to ActionScript 3. Introduced students to industry standards and various uses of flash including marketing promotions, applications, and rich user experiences. Many students had never touched Flash before my class and were able to produce professional portfolio pieces at the end of the course. -
Designer
Yahoo! Inc.
(Public Company; 10,001 or more employees; YHOO; Internet industry)
March 2007 — December 2007 (10 months)
http://kids.yahoo.com/
Yahoo Lifestyles Group (Santa Monica, CA)
As a direct freelance hire I was contracted for 6 months as a lead designer for Yahoo! Kids with projects including Y! Kids Study Zone and Y! Kids 2007 Holiday Gift Guide. Worked with product managers to meet sponsorship specifications, worked with Interaction Designers to produce visual comps according to specified wire frames, and worked with a remote team of developers to launch new additions to Yahoo! Kids.
http://movies.yahoo.com/summer-movies
Yahoo Entertainment Group (Santa Monica, CA)
As a direct freelance hire I was contracted for 3 months as a production designer for Yahoo! Summer Movie Guide 2007. I assisted the art director in designing front page "feature module" graphics and movie keyart graphics for the movie detail pages. My other responsibilities included preparing design files for the development team as well as flash production. -
Production Artist
Schematic
(Privately Held; 201-500 employees; Internet industry)
March 2006 — March 2007 (1 year 1 month)
www.schematic.com
Schematic is an interactive design agency specializing in interactive television and new media for entertainment.
As a staff production artist I worked with teams consisting of project managers, interactive designers, art directors, upper level designers, and technology developers. I was responsible for producing final deliverable files from finalized designed files. My responsibilities included flash production/animation, preparing files for the development team, and motion prototyping. Client work included ABC, Microsoft, Nissan, Target, and Warner Bros.
Abe Serrano’s Education
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The Art Institute of California Los Angeles
Bachelor of Science, Interactive Media Design, 2002 — 2006
As a good second generation Mexican-American I spent the final years of high school preparing myself to become a mechanical engineer. After being rejected by all the colleges I applied to I decided to go to art school. That was the best thing I ever did.
Additional Information
Abe Serrano’s Websites:
Abe Serrano’s Interests:
new technology, interactive exhibits, mobile technology, running, music.
Abe Serrano’s Groups:
AIGA, DMA/LA
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AIGA/LA member -
AIGA | The Professional Association for Design member
Abe Serrano’s Honors:
Award: OMMA 2007
Agency: Schematic
Role: Flash Animator
Project: Nissan Sentra AdPod for ABC Episode Player
Link: http://thinkabe.com/nissan/
Abe Serrano’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- reference requests
- getting back in touch
