Product Management at Offbeat Guides
San Francisco Bay Area
- Current
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- Product Manager at Offbeat Guides
- Past
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- Senior Strategic Business Developer at Monster Worldwide Inc
- International Product Manager at Tickle Inc.
- Associate at KPMG
- Assistant to the General Manager at Deutsche Börse AG / Infobolsa
- Tax Intern Spanish and International Customers at Best Empresarial, Madrid, Spain
- Sales Agent at Sixt AG
- Education
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- University of Applied Sciences Mainz
- Hotel Management School Cologne, Germany
- Recommended
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3 people have recommended Alexandra - Connections
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- Industry
- Internet
- Websites
Alexandra Danieli’s Summary
Senior Product Manager with launch and localization experience for consumer-facing websites in UK, Germany, France and Spain. Provides strategic planning and technical implementation for new revenue streams. Secures and manages key accounts and establishes long-term strategic partnerships.
Generates strategies for new websites and takes the lead on development and communication between internal departments. Fluent in German, English, Spanish and French.
Offbeat Guides builds personalized, on-demand travel guides in 5 easy steps for over 30,000 destinations worldwide.
Our guides are equally enticing for leisure travel individuals as well as for meeting and event planners, hotels, car rental companies and cruise lines.
Try us for your most off-beat city!
http://offbeatguides.com/
Alexandra Danieli’s Specialties:
New Revenue Streams, Lead Generation, Ad Program Implementation, Localization, Language/Translation, Strategic Alliances, Social Networking, Content Syndication, Business Development
Alexandra Danieli’s Experience
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Product Manager
Offbeat Guides
(Internet industry)
January 2009 — Present (11 months)
All that comes with Product Management, plus SEO, SEM and Customer Service
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Senior Strategic Business Developer
Monster Worldwide Inc
(Public Company; 1001-5000 employees; MNST; Internet industry)
October 2007 — September 2008 (1 year )
Member of 4 person executive team who created 4 new websites for Europe, each a new advertising revenue stream. Created initial concepts and strategies, implemented Monster’s own lead generation technology, trained product and ad operations teams on the servers. Established project time lines, milestones, and release schedules.
Grew Monster’s advertising network with national online newspapers by 83 Million page views/month. Developed a co-branded educational lead generation portal for national newspaper websites. Guided implementation of new ad programs on newspaper websites increasing distribution for Monster’s ad sales teams.
Led the implementation of the new in-house Career Advertising Network (CAN) technology on Monster’s subsidiaries, which double the revenue for each job posting. Introduced this technology to online newspaper partnerships and guided the implementation, extending Monster’s CAN network to increase job unit distribution, profit and visibility. -
International Product Manager
Tickle Inc.
(Public Company; 51-200 employees; Internet industry)
August 2006 — September 2007 (1 year 2 months)
Localized the German and UK entities of Tickle’s websites. Managed all lead generation processes, including optimization, technical implementation on own sites and partner sites. Changed user flows for test completions and purchases.
Boosted lead generation revenues by 70% through server and eCPM optimization on Tickle’s websites and the Tickle Grapevine partner sites. Managed accounts of the Tickle Grapevine partners, an advertising network that included Bebo, Hi5, Tagged and Piczo.
Closed exclusive lead generation distribution deals with Bebo, Hi5 and Piczo. Introduced this new revenue concept to partners, negotiated revenue shares and closed the contracts. Supervised the technical implementation and the initial sales processes.
Increased Tickle test completion rates by 10% through content management and A/B user flow testing. Defined new features for the European sites and oversaw technical implementation by the US engineering teams. -
Associate
KPMG
(Accounting industry)
March 2006 — July 2006 (5 months)
German Income Tax Associate
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Assistant to the General Manager
Deutsche Börse AG / Infobolsa
(Capital Markets industry)
April 2004 — January 2006 (1 year 10 months)
Invoicing and Account Management of Customers
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Tax Intern Spanish and International Customers
Best Empresarial, Madrid, Spain
(Financial Services industry)
September 2003 — January 2004 (5 months)
Book keeping and tax returns in Spanish, account management for spanish and international customers
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Sales Agent
Sixt AG
(Public Company; 1001-5000 employees; Leisure, Travel & Tourism industry)
June 1999 — January 2002 (2 years 8 months)
Rental Car Agent at Frankfurt Airport, Germany
Alexandra Danieli’s Education
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University of Applied Sciences Mainz
Dipl. , German Business Law , 2002 — 2006
Courses included:
Macro and Micro Economics, Business, Corporate Tax, Income Tax, International Business Studies, International Taxation, Human Resource, German Corporate Law, US Corporate Law, German Civil Law- Activities and Societies:
- 2004-2006: Vice President of the Student Parliament.
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Hotel Management School Cologne, Germany
Associate , Hotel Management , 1996 — 1999
After High School I decided to study Hotel Management. This education was a mixture of working in several departments of the hotel and attending school simultaneously.
The focus was on reception and event planning and execution.
Additional Information
Alexandra Danieli’s Websites:
Alexandra Danieli’s Interests:
photography, cooking, the internet, being green, mountain biking, music, traveling, yoga, interior design
Alexandra Danieli’s Contact Settings
Interested In:
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
