
Marketing and SEO Copywriter
Norwich, United Kingdom

Marketing and SEO Copywriter
Norwich, United Kingdom
I am a creative, professional and practical copywriter with over 13 years' experience in publishing, editorial and design.
I have experience of writing leaflets, brochures, websites, marketing materials, adverts, books, articles, interviews, company profiles, case studies, internal documents and more.
I also have strong background knowledge of online publishing, e-commerce, digital marketing, SEO, paper publishing and print/prepress.
As a freelance my clients include businesses such as London Business School, Business Link and Online Media Group, leading publishers such as Dorling Kindersley and a broad range of digital and full-service agencies.
Copywriting, marketing text, writing for websites, writing from interviews, b2b marketing, company profiles, working with non-native English speakers, planning and structuring content, managing design and print, B2B communications, academic papers and case studies
(Privately Held; Online Media industry)
February 2009 — Present (6 months)
In this part-time (60%) contract, I provide copywriting support and consultancy to Online Media Group, assisting with a range of materials including pitches and presentations, advertisements, brochures, case studies, e-shots and internal documents.
(Sole Proprietorship; Myself Only; Writing and Editing industry)
February 2005 — Present (4 years 6 months)
ABC creates professional, effective text for printed and online marketing, websites, paper and online publications, academic papers and public sector documents.
Clients include London Business School, Dorling Kindersley, Business Link for Norfolk, Positive Publications, Norwich Cathedral, Online Media Group, Eight Eighteen TV, BHP Information Solutions and Vista Stationery & Print.
(Privately Held; 1-10 employees; Publishing industry)
June 2002 — February 2005 (2 years 9 months)
Created and produced the Decision Makers series. ‘This looks like a winner, with good looks and a strong range of titles.’ (Bookseller) Commissioned academics from London Business School as editors.
Created and managed partnerships with agencies for marketing, sales, distribution and export.
Created and developed online bookshop www.booksonbusiness.co.uk
(Privately Held; 1-10 employees; Graphic Design industry)
February 2001 — May 2002 (1 year 4 months)
Developed the IS Management and Business Change guides (5x 100pp books) in partnership with the Office of Government Commerce.
Secured a major design and print services contract with the new Scottish Parliament.
Managed projects on behalf of clients including KPMG, East of England Development Agency, Office of Government Commerce and the National Archives.
(Privately Held; 51-200 employees; Publishing industry)
November 1995 — February 2001 (5 years 4 months)
Editorial
In-house co-ordinator of freelances
Point of contact for printers and bureaux
Liaison with contract-publishing clients (UK tourist attractions)
Editorial on illustrated non-fiction titles (Pathfinder walking guides)
Supervising and training Assistant Editor
Managing multi-language editions
Experience of co-publishing (with Ordnance Survey)
BA (Hons) , English Literature , 1989 — 1992