Marketing and Media Production Professional
San Francisco Bay Area
- Current
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- Marketing Associate at HarperCollins Publishers
- Owner, Production Services at Jaded Multimedia
- Past
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- Producer, Writer, Editor, Creative Services, On-Air Promos at Current TV
- Production Assistant, Brand Creative Group, On-Air Promos at TV Land & Nick@Nite
- Production Assistant, MTV VMAs at MTV Networks
- Production & Post Production Assistant at MTV2, MTV Networks
- Assistant, Alternative Marketing Dept. at Sony BMG
- Music Director, KCSU FM at Colorado State University
- Education
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- Colorado State University
- University of Colorado at Boulder
- Recommended
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2 people have recommended Abby - Connections
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211
connections
- Industry
- Media Production
- Websites
Abby Berendt Lavoi’s Summary
I produce for TV, Internet, and Publishing industries. My work spans the realms of broadcast commercials and promos, short form documentaries, online videos, websites, marketing collateral and online promotional campaigns.
I work independently and with teams of people to create and write successful marketing and branding campaigns. Creating innovative promotions and working quickly and efficiently to keep on deadline is my forte. I’m known for thinking outside the box and maintaining the highest level of quality work. I always give great attention to detail and have written copy that has exceeded clients’ expectations.
I have many years of coordinating and producing experience and have managed numerous projects from start to finish. My background includes writing, producing, and editing television promos and short documentaries, website management and development, including video and content updates, site fixes, traffic reports, and revisions. I have extensive knowledge with social media platforms and have run various third party ad campaigns (BlogAds, Google AdWords, and Facebook Ads, etc). I’ve designed and directed the production of online promotions, including eblasts, newsletters, banner ads, microsites, blogs, and social networks. I have experience creating and maintaining online relationships, including identity development and online self-promotion.
Abby Berendt Lavoi’s Specialties:
I am a Producer, Video Editor, and Project Manager with extensive Marketing and Internet experience. I’m skilled in Final Cut Pro, Adobe Creative Suite (Photoshop, Dreamweaver), Microsoft Office, and various Social Media sites. My passion is in telling compelling and socially relevant stories through video.
Abby Berendt Lavoi’s Experience
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Marketing Associate
HarperCollins Publishers
(Public Company; Publishing industry)
April 2008 — Present (1 year 8 months)
• Direct and Manage online strategy development; including company and author blogs, websites, social networking, viral marketing, email marketing, direct-to-consumer marketing, and video marketing.
• Project Management; including website development, online ad campaigns (including Corporate Ads, Blog Ads, Facebook Ads, and Google Ads), ecard design, banner ad design, and sell-in material development.
• Oversee and Manage the transition and development of the Author Assistant program for all HarperOne authors.
• Produce, shoot and edit book videos and book trailers for sales, publicity and consumer marketing.
• Work with New York team to develop the online program in San Francisco, utilizing the company tools, including the Video Studio, Authors On Air, Author Assistant, First Look, and Newsletters. -
Owner, Production Services
Jaded Multimedia
(Media Production industry)
April 2007 — Present (2 years 8 months)
Jaded Multimedia specializes in video production and web branding. Our heart is in Documentary, promoting social progress through film. For our clients, we apply our expertise towards a full range of services including video production and social media consulting.
Services listed below:
Video Content
• TV Promos
• TV Segments
• Virals
• Book Trailers
• Corporate Video
• Documentary
• Skate Videos
• Music Videos
Video Production
• TV and web pitches.
• Planning, crewing, and coordination.
• Camera, audio, and lighting work.
• Event coverage including production crewing and coordination.
• Editing in Final Cut Studio and motion graphics.
• Web video compression.
• Video delivery to tape, DVD, and web.
Internet Services
• Social Media consulting
• Brand management
• Blogging
• Viral Videos
• Banner ads
Clients
• HarperCollins Publishers
• Current TV
• Seesmic.com
• OneMedPlace.com
• Invisible Children
• Flavorpill.com
• Roughneck Hardware -
Producer, Writer, Editor, Creative Services, On-Air Promos
Current TV
(Privately Held; Broadcast Media industry)
August 2006 — April 2007 (9 months)
• Spearheaded and launched Yahoo! Current Promos for Action, Traveler and Driver channels, including the corresponding daily Buzz programs.
• Worked with various Current TV departments to develop, produce, write and edit promos.
• Created multiple campaigns for the Viewer Created Content (VC2) department, Vanguard Journalism, Cross Channel promotions, SXSW '07, various Station IDs, and general Current TV Branding. -
Production Assistant, Brand Creative Group, On-Air Promos
TV Land & Nick@Nite
(Public Company; Entertainment industry)
August 2004 — August 2006 (2 years 1 month)
• Write, Edit, and Produce TV Land and Nick@Nite branding segments.
• Create promos including vignettes, show awareness spots, original content, interstitials, and memorials.
• Edit spots using Final Cut Pro.
• Work with in house graphics and animation departments, as well as various post houses.
• Manage multiple projects, screen tapes, log time-code, make dubs, and supervise edit and audio sessions.
• Assist senior level Producers in all aspects of production. -
Production Assistant, MTV VMAs
MTV Networks
(Public Company; VIA; Entertainment industry)
August 2004 — August 2004 (1 month)
• Create compilation reels of guests appearing and presenting awards at the 2004 Miami VMA’s.
• Used Avid to create "beauty shot" reels, with quick turn around for last minute celebrity confirmations. -
Production & Post Production Assistant
MTV2, MTV Networks
(Public Company; VIA; Entertainment industry)
May 2004 — August 2004 (4 months)
• Work with the production team and editing crew.
• Prepare for daily shoots (cue cards, segment slates, script
notes, lighting) for MTV2 Hip Hop and Rock Countdowns, Headbangers Ball, and Subterranean.
• Log time-code, label and run tapes, help in MTV2 studio.
• Work with Avid to create shows and segments. -
Assistant, Alternative Marketing Dept.
Sony BMG
(Public Company; Music industry)
May 2004 — August 2004 (4 months)
• Work with Alternative Music and College Marketing Dept.
• Implement and help coordinate projects within the department.
• Organize and execute large mailings.
• Help with staff errands, manage files, make copies, faxes, emails, etc… -
Music Director, KCSU FM
Colorado State University
(Educational Institution; Higher Education industry)
September 2001 — May 2004 (2 years 9 months)
• Direct and Manage the Music Department for 10,000 watt radio station in Northern Colorado.
• Communicate with multiple promoters and record labels.
• Review and Add CDs into rotation.
• Write music reviews and coordinate ticket giveaways.
• Report to College Music Journal (CMJ).
• Program music and Host radio show (Prime Time and Specialty Shows).
• Monitor transmitter operation in compliance with FCC rules.
