Alfredo Barriga

Current

e-Marketing Consultant at Bazuca
External Consultant at VTR
Leader of Digital Development Team at Grupo Tantauco

Consultor Externo at Autentia S.A.
Member of the Board at Confianze
Tutor Chilempresarios / Octantis at Universidad Adolfo Ibañez
Tutor at ChileEmpresario
Invited Professor at Several Universities
Consultant at KNOWLEDGE.CL (Self-employed)

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Past

Member of the Board at Proyexion Servicios
E-Commerce Manager at Mercantil.com
Chief Sales Officer at EDIBANK

CEO at BEST S.A.
CFO at Kromschroeder S.A.
CFO at IBERICA DE METALES PRECIOSOS
Finance Manager at COMPAIR IBERICA
CFO at Transamerica S.A. de Comercio Exterior

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5 more...

Education

IESE Business School - University of Navarra
Universidad Complutense de Madrid
Saint George´s College

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Recommended

20 people have recommended Alfredo

Connections

238 connections

Industry

Management Consulting

Websites

Alfredo Barriga’s Summary

Experience:
- Consultant for Microsoft, with 100% satisfaction on assignments given: a e-commerce project on Easter Island, and an e-govenrment project in Chile
- Created an International distribution network for a Chilean Software Company in 7 countries in 6 months. Exports increased by ten fold in two years
- As CEO, Tripled turnover of Chilean Software company in three years.
- Introduced ISO9000 in the Software industry in Chile
- Strategic consultancies in E Commerce
- Consulting in Corporate IT Strategy
- Designed Digital Agenda for Chile in the Center-Right wing coalition
- Participant in two B2B dot com Projects in Product Development, Sales & Marketing
- Speaker in the Seattle WTO Summit on the Private Agenda for E Commerce.
- Seminars on IT and E Commerce in 6 countries, including USA.
- Professor of I.T. and E commerce in several Universities in Chile.
- Designed a CRM based on Workflow for a Chilean SW developer
- 12 years as CFO of trading and manufacturing companies in Spain, cutting in every one of them financial expenses, introducing or improving I.T. services, and financial best practices
- Market Research for ISP markets in Latin America

Goals:
Maximize return on talent

Alfredo Barriga’s Specialties:

IT Strategy, e-business modeling, business reingeneering, Digital Agenda for Governments, International Trade, Product Allocation to Latin American markets (what works and what doesn´t)

Alfredo Barriga’s Experience

e-Marketing Consultant

Bazuca

(Online Media industry)

March 2009 — Present (10 months)
External Consultant

VTR

(Public Company; Telecommunications industry)

March 2009 — Present (10 months)

Adviser in International policies on Broad Band
Leader of Digital Development Team

Grupo Tantauco

(Political Organization industry)

January 2008 — Present (2 years )

Tantauco is the political platform for Presidential Runner Sebastián Piñera, whose political agenda is being designed with the help of 38 commisions, one of which is the Digital Development Team. Our goal is to incorporate Information and Communication Technologies (ICT) as a cornerstone on which to build a modern government and economy, incorporating Chile to Knowledge Society by 2018.
Consultor Externo

Autentia S.A.

(Management Consulting industry)

2007 — Present (2 years )
Member of the Board

Confianze

(Management Consulting industry)

2005 — Present (4 years )

Confianze is a startup fostered by Octantis and Universidad Adolfo Ibáñez, whose activity is to monitor security issues in private networks, through a computer system developed by themselves.
Tutor Chilempresarios / Octantis

Universidad Adolfo Ibañez

(Educational Institution; 201-500 employees; Education Management industry)

January 2005 — Present (5 years )

Chileempresarios is a joint venture of Universidad Adolfo Ibáñez and a number of private companies leaded by Banco Santander (Chile), aimed at fostering entrepreneurship in Chile. Every year for the past three years, it has made a contest of projects where the winners earn money for their start up as well as access to angel investors.

Octantis is a Seed Capital distributor on CORFO's behalf, the State Economic Foster Agency. Octantis is also owned by Universidad Adolfo Ibáñez
Tutor

ChileEmpresario

(Management Consulting industry)

2005 — Present (4 years )
Invited Professor

Several Universities

(Educational Institution; 501-1000 employees; Education Management industry)

January 1999 — Present (11 years )

Invited Professor in several Universities:

1) Universidad Adolfo Ibáñez, as Academic Director of the Advanced Management Program for Telecomunications Industry. Also, as writer of Business cases for the area of Enterpreneurship
2) Universidad de Chile, as Professor in e-business, Marketing in the Internet, Fidelization in the Internet, within Business Administration Diplomas
3) Universidad del Desarrollo, as Professor of Marketing in the Internet, for the MBA
4) Universidad Diego Portales, as Professor of Strategic Use of IT, for Informations Technology pre grade career
5) Universidad Gabriela Mistral, as Professor of Business in the Internet, in the pregrade Business Administration career
6) Universidad Mayor, as professor of Strategic Use of IT, in the Magister in Agribusiness
7) IEDE Business School, as professor of Strategic Use of IT, in the MBA programs
Consultant
KNOWLEDGE.CL (Self-employed)

(Self-Employed; Myself Only; Management Consulting industry)

January 1996 — Present (14 years )

Senior Consulting services focused in Strategic use of IT, E Commerce, E Business and Knowledge-based business modeling.

Apply a methodology that help non technical managers understand the pay back in using IT for their particular business, incorporating IT as part of the Organization Strategy. Appliable to organizations of any size and sector, including a whole country, as part of a Digital Agenda for Growth & Competitiveness.

Evaluation and betterment of Web Sites

Reengineering of Business Models towards a knowledge-based business cycle
Member of the Board

Proyexion Servicios

(Electrical/Electronic Manufacturing industry)

January 2007 — December 2008 (2 years )

Proyexion Servicios is a company focused on ATM and electronic machines, in the Chilean market - though is looking for expansion. Main customers are in the banking, insurance, and government, for specific or general use machines. Anywhere, anytime an information self-service is needed, Proyexion can desgin, manufacture, operate and maintain the system needed.
E-Commerce Manager

Mercantil.com

(Management Consulting industry)

1999 — 2000 (1 year )
Chief Sales Officer

EDIBANK

(Privately Held; 11-50 employees; Information Technology and Services industry)

January 1995 — December 1995 (1 year )

Develope product & market strategy, organize Sales & Marketing Department, contact key clients, support Account Executives
CEO

BEST S.A.

(Public Company; Management Consulting industry)

1992 — 1994 (2 years )

Development of new businesses related with the core business. Opening of new markets. Strategic Agreements as partner company of industry world leaders.
CFO

Kromschroeder S.A.

(Privately Held; 51-200 employees; Mechanical or Industrial Engineering industry)

October 1988 — December 1991 (3 years 3 months)

In charge of Corporate Finance, Budgeting, Accounting, Human Resources and Informations Technology.
CFO

IBERICA DE METALES PRECIOSOS

(Privately Held; 51-200 employees; Mining & Metals industry)

August 1985 — September 1988 (3 years 2 months)

Responsible for Corporate Administration, Human Resources, Accounting, Internationañ Financing, Hedging (gold, silver & platinum), Information Technology, operations in Africa (gold)
Finance Manager

COMPAIR IBERICA

(Privately Held; 201-500 employees; Machinery industry)

September 1981 — July 1985 (3 years 11 months)

Responsible for Corporate Finance, Budgeting and Affiliate company of renting of machinery
CFO

Transamerica S.A. de Comercio Exterior

(Privately Held; 11-50 employees; Import and Export industry)

June 1979 — February 1981 (1 year 9 months)

Responsible for Corporate Finance, Budgeting, Hedging operations overseas (corn, soybean, wheat)

Alfredo Barriga’s Education

IESE Business School - University of Navarra

MBA , Marketing, Corporate Policy, INternational Trade , 1977 — 1979
Universidad Complutense de Madrid

BA , Business Administration , September 1972 — June 1977

Best grades in Business Policymaking, Microeconomics, Econometry, Financial Mathematics, Operations
Saint George´s College

College Magna cum Laude , English, Economics, Social Sciences , 1960 — 1971

Additional Information

Alfredo Barriga’s Websites:

Alfredo Barriga’s Interests:

knowledge society & economics, new technologies, motorbikes, horseback riding, book reading

Alfredo Barriga’s Groups:

IESE Alumni
eMarketing Association Network
Observatorio para la CiberSociedad
Universidad Complutense
eGov Community
Social Media Marketing
Future Social Media
ChileEmpresario, el Principal Concurso de Planes de Negocios de Chile TUTORES Y EVALUADORES
Need A Speaker / Be A Speaker
Biometría
The Information Technology and Innovation Foundation (ITIF)
Profesionales de Ventas Telcos y TI
ACTI
¿Cómo lograr resultados concretos de la innovación en la empresa?