Partner at POKE
Greater New York City Area
- Current
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- Partner at POKE
- Founder at Inertia Beverage Group
- Founder at Tweakbench
- Past
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- User Experience Director at Agency.com
- Senior Interface Developer at Acadaca Internet Solutions
- Lead Integration Engineer at Enzyme Digital
- Education
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- Rowan University
- Recommended
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13 people have recommended Aaron - Connections
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459
connections
- Industry
- Internet
- Websites
Aaron Rutledge (aaron@pokenewyork.com)’s Summary
Digital experiences are my mode and modus. I take what's just over the horizon or what was formerly insurmountable, and make it happen now. I figure it out by doing it and see if it works by trying it. A digital generalist from my core, I must hack it, mod it, overclock it, circuit bend it, make it engaging, and make it honest.
Aaron Rutledge (aaron@pokenewyork.com)’s Specialties:
experiences, strategies, ideas, prototypes, emerging things, social things, online life, sleep deprivation, xhtml, javascript, actionscript, any kind of script, css (the band and the sheets), php, asp, jsp, cans of peas, flash, flex, rails, mysql, photoshop, bubble gum in conjunction with toothpicks, h4x0ring, overall 1337ness, etc.
Aaron Rutledge (aaron@pokenewyork.com)’s Experience
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Partner
POKE
(Privately Held; 51-200 employees; Think Tanks industry)
May 2007 — Present (1 year 3 months)
Operations, business development, technical planning, strategy, etc. You know, partner.
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Founder
Inertia Beverage Group
(Privately Held; 11-50 employees; Internet industry)
September 2002 — Present (5 years 11 months)
Initial concepting, design, and prototyping of the RE:Think Engine, e-commernce and digital marketing platform for the wine industry. Helped grow the company from inception to its current position, which I actively consult on as a partner. I continue to offer IBG strategy and recommendations on direction in emerging platforms and relevant technologies. After July 2004, I reduced my role to periodic strategic advice, and emerging platforms consultant.
For more information see: http://www.inertiabev.com -
Founder
Tweakbench
(Privately Held; Myself Only; Computer Software industry)
June 2002 — Present (6 years 2 months)
Tweakbench is my own full-circle project. I imagined and developed all the software, developed the brand, did the marketing and web work, and evolved the UI design. I have succeeded in creating a profitable business based on a free-software model, while still enabling tens of thousands of people to express themselves through music.
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User Experience Director
Agency.com
(Public Company; 201-500 employees; Internet industry)
March 1999 — April 2007 (8 years 2 months)
Assume an internal leadership role in the realm of UX as both a discipline and a craft. Understand target audiences' needs, tasks, and goals and translate them into creative concepts. Conduct user research, concept testing, and usability testing when applicable. Develop user personas and scenarios to clarify results of user research and focus the team's design efforts on the needs of key users. Design & develop prototypes for demonstration of concepts to clients. Develop and document user experience specifications for our interactive work.
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Senior Interface Developer
Acadaca Internet Solutions
(Privately Held; 1-10 employees; Internet industry)
March 2004 — May 2004 (3 months)
Presentation layer development for SEO focused projects. Working alongside a lead designer, and several backend developers for integration on a custom Java code-generation infrastructure.
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Lead Integration Engineer
Enzyme Digital
(Privately Held; 1-10 employees; Internet industry)
March 2002 — September 2002 (7 months)
Lead presentation layer developer on small to medium size business e-commerce projects. Focus on quick turnaround, and code reuse.
Aaron Rutledge (aaron@pokenewyork.com)’s Education
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Rowan University
Computer Science, Graphic Design 1995 — 1997
The CompSci program at Rowan was my first glimpse into the true science behind computers. Algorithms, data structures, a full SGI IRIX lab, and some great professors really helped propel me into my career; sooner than they expected. Meanwhile, my work in graphic design, photography, and digital imagery prepared me to fuse the two skillsets into something that few schools even attempt to teach.
- Activities and Societies:
- doom lan guys, the robotic arm guys in the corner of lab b, building servers in pizza boxes, i think i wrote a worm that randomized the color schemes in the windows lab.. can't recall now.
Additional Information
Aaron Rutledge (aaron@pokenewyork.com)’s Websites:
Aaron Rutledge (aaron@pokenewyork.com)’s Interests:
computers, video games, the internet, technology, math as art, math as music, physics, new things, old things that are new again, trends, memes, other stuff.
Aaron Rutledge (aaron@pokenewyork.com)’s Groups:
LinkedInnovators, Adaptive Path Alumni, A List Apart Devotee, Gawker Media Commenter, NYCCHI, OMMA, Inertia Direct Sales Symposium
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Agency.com Alumni member
Aaron Rutledge (aaron@pokenewyork.com)’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
