
Partner at POKE
Greater New York City Area

Partner at POKE
Greater New York City Area
Digital experiences are my mode and modus. I take what's just over the horizon or what was formerly insurmountable, and make it happen now. I figure it out by doing it and see if it works by trying it. A digital generalist from my core, I must hack it, mod it, overclock it, circuit bend it, make it engaging, and make it honest.
experiences, strategies, ideas, prototypes, emerging things, social things, online life, sleep deprivation, xhtml, javascript, actionscript, any kind of script, css (the band and the sheets), php, asp, jsp, cans of peas, flash, flex, rails, mysql, photoshop, bubble gum in conjunction with toothpicks, h4x0ring, overall 1337ness, etc.
(Privately Held; 51-200 employees; Think Tanks industry)
May 2007 — Present (1 year 3 months)
Operations, business development, technical planning, strategy, etc. You know, partner.
(Privately Held; 11-50 employees; Internet industry)
September 2002 — Present (5 years 11 months)
Initial concepting, design, and prototyping of the RE:Think Engine, e-commernce and digital marketing platform for the wine industry. Helped grow the company from inception to its current position, which I actively consult on as a partner. I continue to offer IBG strategy and recommendations on direction in emerging platforms and relevant technologies. After July 2004, I reduced my role to periodic strategic advice, and emerging platforms consultant.
For more information see: http://www.inertiabev.com
(Privately Held; Myself Only; Computer Software industry)
June 2002 — Present (6 years 2 months)
Tweakbench is my own full-circle project. I imagined and developed all the software, developed the brand, did the marketing and web work, and evolved the UI design. I have succeeded in creating a profitable business based on a free-software model, while still enabling tens of thousands of people to express themselves through music.
(Public Company; 201-500 employees; Internet industry)
March 1999 — April 2007 (8 years 2 months)
Assume an internal leadership role in the realm of UX as both a discipline and a craft. Understand target audiences' needs, tasks, and goals and translate them into creative concepts. Conduct user research, concept testing, and usability testing when applicable. Develop user personas and scenarios to clarify results of user research and focus the team's design efforts on the needs of key users. Design & develop prototypes for demonstration of concepts to clients. Develop and document user experience specifications for our interactive work.
(Privately Held; 1-10 employees; Internet industry)
March 2004 — May 2004 (3 months)
Presentation layer development for SEO focused projects. Working alongside a lead designer, and several backend developers for integration on a custom Java code-generation infrastructure.
(Privately Held; 1-10 employees; Internet industry)
March 2002 — September 2002 (7 months)
Lead presentation layer developer on small to medium size business e-commerce projects. Focus on quick turnaround, and code reuse.
Computer Science, Graphic Design 1995 — 1997
The CompSci program at Rowan was my first glimpse into the true science behind computers. Algorithms, data structures, a full SGI IRIX lab, and some great professors really helped propel me into my career; sooner than they expected. Meanwhile, my work in graphic design, photography, and digital imagery prepared me to fuse the two skillsets into something that few schools even attempt to teach.
computers, video games, the internet, technology, math as art, math as music, physics, new things, old things that are new again, trends, memes, other stuff.
LinkedInnovators, Adaptive Path Alumni, A List Apart Devotee, Gawker Media Commenter, NYCCHI, OMMA, Inertia Direct Sales Symposium