Aaron Peters

Aaron Peters

Load time optimization consultant at Central Point

Netherlands

Current
  • Ebusiness Marketer a.i. at Staples Europe
Past
  • Media Development Manager at @Home Benelux
Education
  • Universiteit van Amsterdam
Connections
332 connections
Industry
Online Media
Websites

Aaron Peters’s Summary

Ambitious internet professional with 10+ years experience in the B2C online media/internet industry. Always focused on creating maximum business value. Passionate, fast learner, strong communicator and true can-do mentality. Main areas of expertise: website optimization, usability/user interface design, SEO, social media and web technology. Experienced web program/project manager.

Aaron Peters’s Specialties:

Content & Online services: strategy, development, management, performance optimization. Business development. Online advertising. Online marketing. Program/project management.


Aaron Peters’s Experience

  • Load time optimization consultant

    Central Point

    (Privately Held; Computer Hardware industry)

    November 2009Present (1 month)

    Provide insight in current website load times and how load time effects the user experience and conversion.
    Perform load time testing and analysis, resulting in practical advice on how to improve the load time significantly. Help implement changes on the server and client-side.

  • Load time optimization consultant

    AS Watson (Kruidvat.nl)

    (Public Company; Retail industry)

    August 2009Present (4 months)

    Help improve load time and reduce server load of www.kruidvat.nl, the Dutch high-traffic webshop. Load time measurements & analysis resulting in very specific and detailed suggestions.

  • Web projectmanager

    Railteam

    (Transportation/Trucking/Railroad industry)

    June 2009Present (6 months)

    Project manager for re-design of 5 Railteam websites. Scope is 'everything': info architecture, interaction design, visual design, copywriting, translations, front-end and app development, server config.

  • Ebusiness Marketer a.i.

    Staples Europe

    (Business Supplies and Equipment industry)

    January 2009Present (11 months)

    Project manager for re-design of all 20 EU websites.
    Refine email marketing project plan; develop relationship with strategic email marketing partner (Experian/Cheetahmail).
    Consultancy in the area of internet strategy, website usability, web analytics, content management, SEO and Google Adwords

  • Founder & CEO

    Bemba Media

    (Online Media industry)

    September 2007December 2008 (1 year 4 months)

    Bemba Media is a social media company based in the Netherlands. Our mission is to offer the best place to discover videos and sites that are now hot on the web.

  • European Portal Director

    SPILL Group

    (Privately Held; 51-200 employees; Online Media industry)

    August 2006August 2007 (1 year 1 month)

    Responsible for all European Portals in the online (free/casual/skill) gaming space.
    Advertising, marketing (SEA/SEO), traffic, content, site, customer service.

  • Portal Manager

    Essent Kabelcom/@Home

    (Public Company; 501-1000 employees; Online Media industry)

    June 2001July 2006 (5 years 2 months)

    Responsible for the mission, vision, strategy, roadmap and financials for all online content & services, accessible via the broadband portal.
    Manager of the portal team (10 FTE, producers, designers, content engineers, QA).
    Responsible for all media/business development activities; negotiator; dealmaker.
    P&L responsibility.

  • Media Development Manager

    @Home Benelux

    (Privately Held; 51-200 employees; Internet industry)

    August 2000June 2001 (11 months)

    Business development for the broadband ISP portal (e-commerce, online media businesses, content providers/aggregators)
    Developed strategy and P&L model
    Single point of contact for shareholder Excite@Home (USA) for all media related business


Aaron Peters’s Education

  • Universiteit van Amsterdam

    MS , Mass communications , 19921997

    The subject of my final thesis was "Virtual Communities: commercial potential".


Additional Information

Aaron Peters’s Websites:

Aaron Peters’s Interests:

Online media, internet technology, snowboarding, kitesurfing, running

Aaron Peters’s Groups:

  •    Bright Ideas & Entrepreneurs
  •    Dutch Media Professionals
  •    Startups and Entrepreneurs Get Funded
  •    Dutch Interim-management / Freelance network
  •    Interim manager NL
  •    ProductCamp

Aaron Peters’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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