Aaron Peters

Aaron Peters

Load time optimization consultant at AS Watson

Netherlands

Current
  • Load time optimization consultant at AS Watson (Kruidvat.nl)
  • Web projectmanager at Railteam
  • Ebusiness Marketer a.i. at Staples Europe
Past
  • Media Development Manager at @Home Benelux
Education
  • Universiteit van Amsterdam
Connections
331 connections
Industry
Online Media
Websites

Aaron Peters’s Summary

Ambitious internet professional with 10+ years experience in the B2C online media/internet industry. Always focused on creating maximum business value. Passionate, fast learner, strong communicator and true can-do mentality. Main areas of expertise: website optimization, usability/user interface design, SEO, social media and web technology. Experienced web program/project manager.

Aaron Peters’s Specialties:

Content & Online services: strategy, development, management, performance optimization. Business development. Online advertising. Online marketing. Program/project management.


Aaron Peters’s Experience

  • Load time optimization consultant

    AS Watson (Kruidvat.nl)

    (Public Company; Retail industry)

    August 2009Present (4 months)

    Help improve load time and reduce server load of www.kruidvat.nl, the Dutch high-traffic webshop. Load time measurements & analysis resulting in very specific and detailed suggestions.

  • Web projectmanager

    Railteam

    (Transportation/Trucking/Railroad industry)

    June 2009Present (6 months)

    Project manager for re-design of 5 Railteam websites. Scope is 'everything': info architecture, interaction design, visual design, copywriting, translations, front-end and app development, server config.

  • Ebusiness Marketer a.i.

    Staples Europe

    (Business Supplies and Equipment industry)

    January 2009Present (11 months)

    Project manager for re-design of all 20 EU websites.
    Refine email marketing project plan; develop relationship with strategic email marketing partner (Experian/Cheetahmail).
    Consultancy in the area of internet strategy, website usability, web analytics, content management, SEO and Google Adwords

  • Founder & CEO

    Bemba Media

    (Online Media industry)

    September 2007December 2008 (1 year 4 months)

    Bemba Media is a social media company based in the Netherlands. Our mission is to offer the best place to discover videos and sites that are now hot on the web.

  • European Portal Director

    SPILL Group

    (Privately Held; 51-200 employees; Online Media industry)

    August 2006August 2007 (1 year 1 month)

    Responsible for all European Portals in the online (free/casual/skill) gaming space.
    Advertising, marketing (SEA/SEO), traffic, content, site, customer service.

  • Portal Manager

    Essent Kabelcom/@Home

    (Public Company; 501-1000 employees; Online Media industry)

    June 2001July 2006 (5 years 2 months)

    Responsible for the mission, vision, strategy, roadmap and financials for all online content & services, accessible via the broadband portal.
    Manager of the portal team (10 FTE, producers, designers, content engineers, QA).
    Responsible for all media/business development activities; negotiator; dealmaker.
    P&L responsibility.

  • Media Development Manager

    @Home Benelux

    (Privately Held; 51-200 employees; Internet industry)

    August 2000June 2001 (11 months)

    Business development for the broadband ISP portal (e-commerce, online media businesses, content providers/aggregators)
    Developed strategy and P&L model
    Single point of contact for shareholder Excite@Home (USA) for all media related business


Aaron Peters’s Education

  • Universiteit van Amsterdam

    MS , Mass communications , 19921997

    The subject of my final thesis was "Virtual Communities: commercial potential".


Additional Information

Aaron Peters’s Websites:

Aaron Peters’s Interests:

Online media, internet technology, snowboarding, kitesurfing, running

Aaron Peters’s Groups:

  •    Bright Ideas & Entrepreneurs
  •    Dutch Media Professionals
  •    Startups and Entrepreneurs Get Funded
  •    Dutch Interim-management / Freelance network
  •    Interim manager NL
  •    ProductCamp

Aaron Peters’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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