Director of Sales at Interverz, LLC.
Dallas/Fort Worth Area
Director of Sales at Interverz, LLC.
Dallas/Fort Worth Area
Raised in marketing & advertising agencies, I have always believed in customer/user focused marketing.
In the last ten years, my career experience has ranged from television, print, high definition, creative, media buying, and everything online.
The last five years of my career has been geared toward online strategies and solutions. Below, I’ve listed my past work experience for your review. Feel free to contact me for references.
I take a “big picture” approach to improving the effectiveness of my Client's online marketing communications. I draw on my deep expertise, unique industry perspective, and comprehensive methodology to create exhaustive and fully-accountable solutions for Clients’ specific marketing situation.
With diverse consultancy, agency, and client experience across major verticals, I understand the opportunities and dynamics of online marketing. I’ve developed a set of respected best practices that have helped create successful online marketing programs for leading brands like Rent-A-Center, Footaction, Pizza Hut, and more.
The subtle point behind commitment is that working advertising models are primarily based on consistency. This is why I tell prospective clients when something might not be the right path for them to take. Many people still, to this day believe that the Internet will make them wildly successful overnight. This is not the case! Successful online marketing campaigns take time, effort, and commitment.
At the end of the day, I provide value. My experience has allowed me to achieve economies of scale in providing custom Internet marketing campaigns. I tend to work fast while continually optimizing processes where possible. I realize that we can't help Clients if I price myself beyond their budget so I’m focused on being affordable and reasonably priced.
Operations Management, Business Development, Contract Negotiation, Web-Based Usability, Strategic Marketing, Data Analysis
(Marketing and Advertising industry)
January 2009 — Present (7 months)
(Information Technology and Services industry)
April 2007 — Present (2 years 4 months)
(Privately Held; Information Technology and Services industry)
April 2007 — Present (2 years 4 months)
(Privately Held; 11-50 employees; Marketing and Advertising industry)
July 2005 — April 2007 (1 year 10 months)
- Virbac Pharmaceuticals – Developed $1.2 million Internet marketing plan/strategy for 2006.
- BNSF Railway – Performed a successful Heuristic Usability analysis for nationwide intranet system and online price quoting system.
- Trinity Healthforce Learning – Developed $1.6 million Internet marketing strategy for 2006.
- Empire Today – Increased usability and website ROI. Also developed the 2008 SEO marketing plan.</li></ul>
(Public Company; 51-200 employees; HAVS; Marketing and Advertising industry)
August 2001 — May 2005 (3 years 10 months)
(Privately Held; Information Technology and Services industry)
May 1998 — May 2000 (2 years 1 month)
(Marketing and Advertising industry)
1995 — 1996 (1 year)
Camping (not in an RV), Horses, Fishing, rafting (the kind with a beer cooler), Rock Climbing, Running, etc.