
Executive Producer of Digital Marketing, Manager, B&H Publishing Group at LifeWay Christian Resources
Greater Nashville Area

Executive Producer of Digital Marketing, Manager, B&H Publishing Group at LifeWay Christian Resources
Greater Nashville Area
I am a technologist and faith futurist. I currently work full time for B&H Publishing Group (of LifeWay Christian Resources) as their Executive Producer of Digital Marketing (and manager of the Digital Marketing Team).
I am a freelance writer for numerous magazines (Deacon Magazine, Collide Magazine, etc), digital trainer (IML, ECPA), and as a blogger (AaronLinne.com, ThreadsMedia.com and digital.LeadNet.org). I also lead workshops at conferences (ECPA, BibleTech, etc) on the impact of new media on the publishing world.
And I prefer a Zune over an iPod. Just saying. ;-)
digital media production (video, audio and print), new media/social marketing, website marketing, metrics and analytics, usability testing
(Non-Profit; Publishing industry)
March 2009 — Present (9 months)
Executive Producer for creative digital marketing plans and content (videos, sites, applications, etc).
Manage team responsible for all B&H Publishing Group digital marketing activities, including website development/health, digital promotions, media development, metrics/reporting, project management, content development/scheduling and social media.
Member of Digital Strategy/Steering team responsible for digital product development, ongoing digital strategy, key partnerships and strategic foresight.
(Non-Profit; Publishing industry)
November 2007 — March 2009 (1 year 5 months)
Team Lead for all of division's digital products including production, marketing, metrics and strategy.
(Non-Profit; Publishing industry)
March 2005 — November 2007 (2 years 9 months)
Lead Customer Experience Technician for LifeWay.com and related sites/projects, including usability, user support, reporting and metrics.
(Non-Profit; Publishing industry)
May 2002 — March 2005 (2 years 11 months)
Produce video content for Student-oriented events; lead live program director (visual design, audio reinforcement); trainer for video producers and audio technicians
Masters , Business Administration , 2005 — 2008
Bachelor's , Communications , 1998 — 2002
Xbox, Zune, Futures Studies, Religion, Philosophy, Comics Books, Music
digital.leadnet.org, Mosaic Nashville