LinkedInAaron Kato

Aaron Kato

Lead Designer at Barclays

London, United Kingdom
  1. Barclays,
  2. Aaron Kato Ltd.
  1. Tesco,
  2. Somo Ltd,
  3. Imagination
  1. University of Debrecen
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Contract Lead Designer

– Present

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Graduated with a distinction in Information Technology, I am a passionate and experienced digital designer, with a high level of aesthetic, communication and design skills.
My expertise include numerous key aspects of digital design.

I thrive on designing real user experience and flawless usability, as well as managing complex and diverse design processes. I have an in-depth understanding for well tuned online and offline structures and aesthetics across a number of digital platforms. Striving to find a creative, applicable and usable approach to attain the most effective and comprehensive solutions.

Specialties: Using the buzzword "user experience" I mean user interface and interaction design for numerous platforms, conceptualisation, identity design and branding, typography, photography, pixel/vector illustrations, creating personas, setting up information architecture, scratching wireframes, conducting user/usability testings and understanding code.


Contract Lead Designer

– Present (2 months)London

Working closely with proposition managers and head of UX I am in charge of developing a new product that helps people to be better informed and to make safer and smarter business decisions.

Contract Senior Designer

– Present (6 months)London, United Kingdom

Working together with an exceptionally well established and well sized creative team I am in charge of elevating a few Barclay's top priority online applications to the next level, applying huge improvements on both visual and interaction territories.

Senior User Interface / Interaction designer

Aaron Kato Ltd.
– Present (2 years 2 months)London

I collaborate with amazing people to help them succeed in solving
complex digital design challenges for various platforms and devices from concept to final execution.

Senior UI/UX Designer

(4 months)London, United Kingdom

Assigned by Tesco to join the internal design team being in charge of applying a fresh, modern and 100% user centered approach to Tesco Groceries website in order to secure its leading position on the market. Working with a brilliant team of creative professionals we added new functionality whilst making sure we make everything cleaner, more spacious and way simpler to use along with guidelines and style sheets for a well established and consistent style.

Senior Visual Designer

Somo Ltd
(2 months)London, United Kingdom

Working on a rich media concept for a famous action movie (Fast & Furious 6) based iOs game and providing visual design services for a number of products.

Senior HMI Designer

(3 months)London, United Kingdom

Designing the digital dashboard of a 2016 car model for one of the biggest brands in the auto industry. The project also involved the documentation and careful preparation for production.

Senior User Interface and Interaction Designer (contract)

Albion London
(3 months)London, United Kingdom

Completely revisiting basic functionalities and user flow of an internationally leading Holiday Rental company. Significantly enhancing user interaction, kickstarting a responsive design path and creating beautiful new elements for the user interface.

Visual / Interaction designer (contract)

Grapple Mobile
(2 months)London, United Kingdom

Conceptualising and prototyping a fantastic android app regarding both functionality and visual appearance.

User Interface and User Interaction Designer

(9 months)London, United Kingdom

Creating the overall structure of experience and visual communication of BraveNewTalent cooperating with fantastic professionals on an agile basis.
Creating and developing a complete new brand, maintaining brand strategy, and managing brand communication regarding both offline and online applications.
Collaborating with more than 20 developers on delivering a great digital product that utilises the newest, cutting edge web-technologies.
Reporting directly to CEO and CTO and actively contributing in shaping the product.
As a User Experience designer, developing innovative user journeys, and great user interactions, creating personas, conducting workshops, and usability testings.
As a User Interface designer, designing and supervising a complete digital living style guide, keeping a keen but smart eye on technological, usability and accessibility restrictions.

User Interface and User Interaction Designer

EF Education First
(2 years 1 month)London

• Delivering both screen and mobile based user interface designs for more than 50 company websites that must show up in 25 languages to both VP of Design and Experience and VP of Internet Marketing.
• Consulting and arranging with front end developers.
• Planning data structures and user journeys involving observations of SEO professionals.
• Designing for a variety of projects inside the company in regards offline/online advertising, SEO design requests, email campaigns and more.


Radex Communication
(6 months)Budapest

• Designing both online and press media, photo retouching, illustrations, packaging design, and typographic challenges
• Reporting to VP of Design
• Working directly with several leading companies in the vehicle and health industry, such as Lexus, Porsche, Beres


(2 years)Budapest, London

• Having a successful and acclaimed echo on the market at both identity, branding and web design
• Managing clients, brainstorming, conceptualizing, market research, designing online solutions
• Award winning designs
• Highly satisfied clients and comprehensive solutions


  1. English

  2. Hungarian

  3. German


  • User Interface Design
  • User Experience
  • Mobile Design
  • Mobile Application...
  • Corporate Branding
  • Corporate Identity
  • Digital Photography
  • Photography
  • Conceptual Modeling
  • Digital Illustration
  • Typography
  • Web Design
  • Information Architecture
  • User Interface
  • Illustration
  • Logo Design
  • Graphic Design
  • Art Direction
  • Adobe Creative Suite
  • Creative Direction
  • Flash
  • Illustrator
  • InDesign
  • Photoshop
  • Usability Testing
  • Branding & Identity
  • User-centered Design
  • Human Computer...
  • Email Marketing
  • HTML 5
  • SEO
  • Wireframes
  • Usability
  • Accessibility
  • Visual Communication
  • Visual Design
  • Persona
  • Experience Design
  • Information Design
  • Interaction Design
  • User Experience Design
  • Mobile Devices
  • See 27+  See less


University of Debrecen

BSc, Computer Science, Program Engineering and IT

Aim of course: Develop professionals who possess solid theoretical grounding necessary to further develop their skills over the long term, are capable of performing, at an advanced level, the typically software-oriented development, implementation and servicing tasks related to IT equipment and systems. Participants in this course will also learn the interaction and modelling skills required to solve tasks in all the main areas of application.

Activities and Societies: Simultaneously working as freelance designer. Awake to aesthetic skills and start having a far more enthusiastic approach towards digital design. Very intensive practicing of digital design and frontend development. Participating in the organization called ONIK - being charge of organizing and managing scientific and leisure student activities. Designing and coding online and offline tutor softwares.

Grammar School Frigyes Koranyi

Graduation, English & Information Technology

Aim of course: Prepare students to further develop their skills at Computing Science, English Language and Information Technology.

Activities and Societies: Ranked and awarded as 1st at information technology studies out of ≈60 students, winner of several graphic design and animation competitions, passing TOEFL® and TOEIC® English exams, passing ÖSD German Intermediate Level exam, Leader DJ at student radio station, Playing in High School Basketball League for 5 years.

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