
Director, Project Management at Software Technology Group (STG)
Greater Salt Lake City Area

Director, Project Management at Software Technology Group (STG)
Greater Salt Lake City Area
I am an experienced leader with eCommerce and Marketing roots. I've spent the last several years in program management, leading teams in defining, designing, and delivering high impact web products and enterprise web app solutions. My goal is happy customers and mutually beneficial business-to-business relationships. I have managed a number of products throughout the entire product life cycle.
Over the past 12 years I have gained domain expertise in eCommerce/retail web, banking, financial services, wealth management and a variety of other industries. I have led teams of all sizes in both the U.S. and Europe, including 6 years of living and working overseas.
You can contact me at aaronhsmith@gmail.com
Business strategy, eCommerce, product management, account management, user experience, customer experience, internet marketing, web analytics, business-to-business negotiations, program management, project management, custom software development, team building and mentoring, PMO, process strategy, international business, web 2.0, agile, certified scrum master (CSM)
(Privately Held; Computer Software industry)
March 2006 — Present (3 years 9 months)
• Provided consulting services at the C-level and throughout customer organizations, planning and implementing world-class enterprise (Java, .Net) web products and delivery processes
• Organized the company project management office, including the delivery strategy and methodology
• Built a team that has grown to 7 project managers, business analysts, and interaction designers
• Helped manage customer accounts, including relationship management, business development and budget responsibility for clients, including several Fortune 500 and 1000 companies
• Helped grow development center business by 300% over a 2-year period by creating a successful delivery track record, winning repeat business, and engaging in highly successful bid response efforts
(Privately Held; Internet industry)
October 2005 — March 2006 (6 months)
• Managed product marketing efforts for company's flagship product, Ancestry.com, and executed a pipeline of continuous improvement projects for promotional landing pages, the homepage, SEO, SEM, affiliates, and co-brands
• Performed strategic site analysis using analytics tools such as Omniture SiteCatalyst, comScore and ForeSee
• Researched and presented a market analysis of the company’s industry to the executive team
(Information Technology and Services industry)
January 2003 — October 2005 (2 years 10 months)
• Consulted executives at banks in the US and UK. Worked with their business strategy group to analyze their business processes and design an automated solution
• Managed business team efforts for a $10 million commercial lending web app (J2EE)
• Presented to C-level executives at Fortune 500 companies
(Computer Software industry)
September 1998 — November 2002 (4 years 3 months)
• Delivered a $30 million application development project, managing a team of 20, and helped our customer be first to market
• Managed a cross-functional, distributed team from London, England for over 3 years
• Worked with senior executives and customer teams to define product requirements
• Helped drive successful business development and pre-sales efforts
(Internet industry)
January 1996 — August 1998 (2 years 8 months)
• Tripled the Online Catalog Sales division’s revenues through product and marketing improvements
• Managed related marketing campaigns, website development, product sourcing, fulfillment, and customer support
• Helped develop existing and new product distribution for Icon Health and Fitness products in the Middle East and Eastern Europe, representing the brands ProForm, HealthRider, Wieder, and Weslo
(Marketing and Advertising industry)
1995 — 1995 (less than a year)
• Produced marketing collateral for BOSCH packaging machinery
• Served as headquarter liaison with worldwide distributors
• Worked on site in Stuttgart (Waiblingen) Germany
MBA , International Business , 1994 — 1996
*Graduated with 3.8 GPA; top third of class
*The BYU (Marriott) MBA program is #22 in the 2008 BusinessWeek MBA rankings, which is top tier (top 5%)
BA , International Relations and Germanics , 1988 — 1993
1988