
Principal at Easy! Designs, LLC
Chattanooga, Tennessee Area

Principal at Easy! Designs, LLC
Chattanooga, Tennessee Area
After getting hooked on the web in 1996 and spending several years pushing pixels and bits for the likes of IBM and Konica Minolta, Aaron Gustafson founded Easy! Designs, LLC, a boutique web consultancy. Aaron is a member of The Web Standards Project (WaSP), serves as Technical Editor for A List Apart, is a contributing writer for Digital Web Magazine and MSDN, and has amassed a library of writing and editing credits in the print world. Aaron is a regular on the web conference circuit and is frequently called upon to provide web standards and JavaScript training in both the public and private sector. He blogs at easy-reader.net.
• Web standards-based design & development using CSS, XHTML, and JavaScript/DOM Scripting/Ajax
• Web standards & web development training
• Web application development using PHP and MySQL
(Internet industry)
May 2008 — Present (1 year 3 months)
Along with Glenda Sims and Derek Featherstone, I help set the direction for the Web Standards Project as a whole.
(Publishing industry)
September 2005 — Present (3 years 11 months)
• A List Apart
• Practical Prototype & script.aculo.us (Apress)
• Designing Web Navigation (New Riders)
• Learning Web Design (O’Reilly)
• Bulletproof Ajax (New Riders)
• Transcending CSS (New Riders)
• Web Design in a Nutshell (O’Reilly)
(Internet industry)
May 2003 — Present (6 years 3 months)
Designed and built websites for Adaptive Path, Bolt | Peters User Experience, Burzenski & Co., Dime Bank, fassforward consulting group, Fishingprice.com, GeneralCologne Re, Happy Cog, Moore Medical, Praxis 101, Qualedi Software, RichGee.com, RTi-DFD, Scholastic Publishing and the Wellspring Group
Designed and built web-based applications for Adaptive Path, Burzenski, fassforward, Fishingprice.com, Qualedi and RichGee.com using technologies including JavaScript/Ajax, PHP, and Ruby on Rails
Designed and built a survey administration and analysis application for fassforward using Ruby on Rails
Provided web standards training services for the Gartner and the US Environmental Protection Agency (EPA)
Assisted Gartner web team in migration of Gartner.com to a pure CSS-based layout
(Publishing industry)
September 1996 — Present (12 years 11 months)
Author
• "If I Told You You Had a Beautiful Figure..." (A List Apart, Sept 2007)
• "Ruining the User Experience" (A List Apart, Mar 2007)
• "Push my BUTTON" (Digital Web, Sept 2006)
• "iIR: img Image Replacement" (Easy Designs, Jan 2006)
• "Jeremy Keith" [Interview] (Digital Web, Oct 2005)
• "Improving Link Display for Print" (A List Apart, Sept 2005)
• "SELECT Something New, Part 2" (Easy Designs, May 2005)
• "More Usability Frosting for Your Accessibility Cake" (Digital Web, Apr 2005)
• "SELECT Something New, Part 1" (Easy Designs, Apr 2005)
• "Let Them Eat Cake" (A List Apart, Apr 2004)
Contributing Author
• Web Form Design Best Practices (Rosenfeld Media, 2008)
• Accelerated DOM Scripting with Ajax, APIs, and Libraries (Apress, 2007)
• AdvancED DOM Scripting (Friends of ED, 2007)
• Web Design in a Nutshell (3rd Ed., O’Reilly, 2006)
(Internet industry)
March 2006 — May 2008 (2 years 3 months)
(Privately Held; 1-10 employees; Internet industry)
February 2006 — June 2006 (5 months)
Lead web development on boltpeters.com and ethnio.com
Designed, architected and developed JavaScript-based controllers for the Ethnio product (JavaScript provides hooks for the C++ application to populate and manipulate static HTML files compiled into it)
Provided a pro-con comparison of PHP vs. Ruby on Rails for re-architecting and building the web component of Ethnio
Evaluated existing software base for security, scalability, and server load and made recommendations on how to remedy the existing coding problems
(Privately Held; 51-200 employees; Marketing and Advertising industry)
December 2002 — February 2006 (3 years 3 months)
Lead web designer/developer on all accounts including: Baronet Coffee, Bertuccis, Caremark, Connecticut Department of Motor Vehicles, Connecticut Department of Transportation, Connecticut Energy Conservation Management Board, Connecticut Lottery, Digital Federal Credit Union, Garelick Farms, Konica Minolta, Keurig, Liberty Bank, MDF Systems, Middlesex Hospital, Mystic Aquarium & Institute for Exploration, NAPA, Northeast Utilities, Pfizer, TriZetto, and Vytra Healthcare.
Participated in new business pitches to Connecticut Department of Transportation, Garelick Farms, Sirius Satellite Radio and Victorinox/Swiss Army Brands in both a strategic and presenter capacity; in all instances Cronin either won the business or made it to the final round of competition.
Developed XHTML and CSS-based websites for Bertuccis, the CT DOT, CT ECMB, Garelick Farms, Konica Minolta, Liberty Bank, Mystic Aquarium & Institute for Exploration, NAPA, and Northeast Utilities.
(Internet industry)
August 1996 — May 2003 (6 years 10 months)
(Internet industry)
August 2000 — December 2002 (2 years 5 months)
Provided web-based work for the following companies for varying durations (if through an interactive/advertising agency, it is marked in parentheses):
Aetna
American Skandia
Deloitte & Touche
Delta Airlines (Modem Media)
Dime Bank (Online Design)
Gartner
General CologneRe
Guinness (Colangelo Synergy Marketing)
IBM (Modem Media)
Kemper Financial (Colangelo Synergy Marketing)
Moore Medical
Spalding (Colangelo Synergy Marketing)
Scholastic Publishing
Roles included Web Designer, Sr. Web Designer, Sr. UI Developer, Web Developer, Flash Developer, and Team Lead.
BA , Media Studies / Comtemporary Popular Culture , 1994 — 1999
Web Standards, CSS, XHTML, JavaScript/DOM Scripting/Ajax, PHP, Ruby/Rails, MySQL
• 2003 Connecticut Art Directors Club Award - drink-drive-lose.com (Bronze)
• 2004 Connecticut Art Directors Club Award - ride4ever.org (Silver)
• 2004 WebAwards - ride4ever.org (Standard of Excellence); bertuccis.com (Standard of Excellence)
• 2004 American Design Awards - ride4ever.org (Silver – Jan. 2004)
• 2005 SXSW Web Awards Finalist (CSS) - ride4ever.org
• 2005 WebAwards - middlesexhospital.org (Outstanding Website); drink-drive-lose.com/adchallenge/ (Outstanding Website); overthemoonmilk.com (Standard of Excellence)