Chief Marketing Officer at Kenshoo
- Greater Chicago Area
- Marketing and Advertising
Aaron Goldman's Overview
- Chief Marketing Officer at Kenshoo
- Author at Everything I Know about Marketing I Learned from Google
- Executive Board of Directors at CIMA (Chicago Interactive Marketing Association)
- Founder and Principal at Connectual
- VP, Marketing & Strategic Partnerships at Resolution Media
- Strategic Account Manager at MaxOnline (now IAC)
- Sr. Advertising Representative at The Daily Illini Newspaper
- Media Intern at Kelly Scott and Madison
Aaron Goldman's Summary
Aaron Goldman is Chief Marketing Officer and Head of Freestyle Rap at Kenshoo, a digital marketing software company that engineers global technology solutions for search marketing, social media and online advertising. He thinks Kenshoo’s product suite is pretty sweet but prefers to let Kenshoo clients do the talking at Kenshoo.com/Testimonials.
Goldman has been running the digital marketing rap game for more than 12 years and is the author of Everything I Know about Marketing I Learned from Google (McGraw-Hill 2010). Prior to Kenshoo, Goldman founded Connectual, a digital marketing consulting and matchmaking firm.
Previously, he was VP, Marketing and Strategic Partnerships at Resolution Media, a search marketing agency that makes it rain under the Omnicom umbrella. Before that, Goldman managed U.S. Midwest sales for MaxOnline, an ad network that was folded into IAC. He sold a lot of pop-ups.
When he’s not busy Googling himself, Goldman is running around Chicago with his wife, Lisa, daughter, Eliara, and twins, Ethan and Mila.
Digital Marketing Software, Digital Marketing Consulting, Digital Marketing Recruiting, Online Media, Search Engine Marketing, SEM, Search Engine Optimization, SEO, Pay per Click Marketing, PPC, Digital Media, Online Media, Internet Marketing, Interactive Marketing, Internet Advertising, Online Advertising, Social Media, and all the other ways to describe and acronymize our crazy little industry.
Aaron Goldman's Experience
Chief Marketing Officer
Privately Held; 501-1000 employees; Internet industry
September 2010 – Present (4 years 2 months)
Corporate marketing and PR for global digital marketing software used by leading advertisers and agencies including, CareerBuilder, Expedia, Facebook, Havas Digital, Hitwise, iREP, John Lewis, KAYAK, LendingTree,Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos.
Executive Board of Directors
CIMA (Chicago Interactive Marketing Association)
September 2003 – December 2010 (7 years 4 months)
Sponsorships and partnerships for Chicago's only interactive-centric professional organization dedicated to the enhancement and acceleration of business opportunities, professional development, and exponential networking.
Founder and Principal
Privately Held; Myself Only; Marketing and Advertising industry
April 2009 – September 2010 (1 year 6 months)
Marketing consulting, business development, and recruiting for companies like Omnicom Media Group, Info.com, Adify Media, and Elevate Studios.
VP, Marketing & Strategic Partnerships
Public Company; 501-1000 employees; OMC; Marketing and Advertising industry
September 2004 – April 2009 (4 years 8 months)
Corporate marketing, industry relations, and new business development, working with advertisers like Bank of America and Dell while sitting on the advisory boards of Google, Yahoo, and Microsoft.
Public Company; 51-200 employees; Marketing and Advertising industry
1999 – 1999 (less than a year)
Aaron Goldman's Publications
Authors: Aaron Goldman
- August 5, 2010
In Everything I Know About Marketing I Learned from Google, digital marketing guru Aaron Goldman shares twenty Googley lessons from the world’s most ubiquitous brand to help you better engage your customers and prospects.
You’ll learn how to do everything from initiating digital “conversations” with customers to testing and quantifying your efforts. In addition to his expert insight, Goldman delivers case studies based on interviews with some of the world’s most innovative brands who have integrated lessons from Google into their own marketing strategy.
Aaron Goldman's Skills & Expertise
- Online Marketing
- Online Advertising
- Interactive Marketing
- Digital Media
- Digital Marketing
- Social Media Marketing
- Social Media
- Mobile Marketing
- Digital Strategy
- New Media
- Corporate Branding
- Marketing Strategy
- Direct Marketing
- Brand Development
- Brand Implementation
- Web Analytics
- Creative Direction
- Email Marketing
- Business Development
- Integrated Marketing
- Media Buying
Aaron Goldman's Education
Aaron Goldman's Additional Information
- Groups and Associations:
Executive Board of Directors, Chicago Interactive Marketing Association, CIMA, www.ChicagoIMA.org, Search Insider Summit, Omnicom, Digital Media Measurement and Pricing Summit, Search Engine Strategies, DM News, Search Insider, LinkedIn, Global Marketing Summit, UIUC, Search Engine Strategies
Contact Aaron for:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch