Aaron Goldman

Aaron Goldman

Chief Marketing Officer at Kenshoo

Location
Greater Chicago Area
Industry
Marketing and Advertising

As a LinkedIn member, you'll join 300 million other professionals who are sharing connections, ideas, and opportunities.

  • See who you and Aaron Goldman know in common
  • Get introduced to Aaron Goldman
  • Contact Aaron Goldman directly

View Aaron's full profile

Aaron Goldman's Overview

Current
  • Chief Marketing Officer at Kenshoo
  • Author at Everything I Know about Marketing I Learned from Google
Past
  • Executive Board of Directors at CIMA (Chicago Interactive Marketing Association)
  • Founder and Principal at Connectual
  • VP, Marketing & Strategic Partnerships at Resolution Media
  • Strategic Account Manager at MaxOnline (now IAC)
  • Sr. Advertising Representative at The Daily Illini Newspaper
  • Media Intern at Kelly Scott and Madison
Education
Connections

500+ connections

Websites

Aaron Goldman's Summary

Aaron Goldman is Chief Marketing Officer and Head of Freestyle Rap at Kenshoo, a digital marketing software company that engineers global technology solutions for search marketing, social media and online advertising. He thinks Kenshoo’s product suite is pretty sweet but prefers to let Kenshoo clients do the talking at Kenshoo.com/Testimonials.

Goldman has been running the digital marketing rap game for more than 12 years and is the author of Everything I Know about Marketing I Learned from Google (McGraw-Hill 2010). Prior to Kenshoo, Goldman founded Connectual, a digital marketing consulting and matchmaking firm.

Previously, he was VP, Marketing and Strategic Partnerships at Resolution Media, a search marketing agency that makes it rain under the Omnicom umbrella. Before that, Goldman managed U.S. Midwest sales for MaxOnline, an ad network that was folded into IAC. He sold a lot of pop-ups.

When he’s not busy Googling himself, Goldman is running around Chicago with his wife, Lisa, daughter, Eliara, and twins, Ethan and Mila.

Specialties

Digital Marketing Software, Digital Marketing Consulting, Digital Marketing Recruiting, Online Media, Search Engine Marketing, SEM, Search Engine Optimization, SEO, Pay per Click Marketing, PPC, Digital Media, Online Media, Internet Marketing, Interactive Marketing, Internet Advertising, Online Advertising, Social Media, and all the other ways to describe and acronymize our crazy little industry.

Aaron Goldman's Experience

Chief Marketing Officer

Kenshoo

Privately Held; 501-1000 employees; Internet industry

September 2010Present (4 years 2 months)

Corporate marketing and PR for global digital marketing software used by leading advertisers and agencies including, CareerBuilder, Expedia, Facebook, Havas Digital, Hitwise, iREP, John Lewis, KAYAK, LendingTree,Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos.

Author

Everything I Know about Marketing I Learned from Google

August 2010Present (4 years 3 months)

Twenty "Googley Lessons" from the world’s most ubiquitous brand to help you better engage your customers and prospects.

Executive Board of Directors

CIMA (Chicago Interactive Marketing Association)

September 2003December 2010 (7 years 4 months)

Sponsorships and partnerships for Chicago's only interactive-centric professional organization dedicated to the enhancement and acceleration of business opportunities, professional development, and exponential networking.

Founder and Principal

Connectual

Privately Held; Myself Only; Marketing and Advertising industry

April 2009September 2010 (1 year 6 months)

Marketing consulting, business development, and recruiting for companies like Omnicom Media Group, Info.com, Adify Media, and Elevate Studios.

VP, Marketing & Strategic Partnerships

Resolution Media

Public Company; 501-1000 employees; OMC; Marketing and Advertising industry

September 2004April 2009 (4 years 8 months)

Corporate marketing, industry relations, and new business development, working with advertisers like Bank of America and Dell while sitting on the advisory boards of Google, Yahoo, and Microsoft.

Strategic Account Manager

MaxOnline (now IAC)

July 2000September 2004 (4 years 3 months)

Online media sales encompassing portal and network campaigns, sponsorships, e-mail marketing, and search engine marketing for clients including Disney, General Motors, Procter & Gamble, and Verizon.

Sr. Advertising Representative

The Daily Illini Newspaper

January 1998May 2000 (2 years 5 months)

Public Company; 51-200 employees; Marketing and Advertising industry

19991999 (less than a year)

Aaron Goldman's Publications

  • Everything I Know about Marketing I Learned from Google

    • McGraw-Hill
    • August 5, 2010
    Authors: Aaron Goldman

    In Everything I Know About Marketing I Learned from Google, digital marketing guru Aaron Goldman shares twenty Googley lessons from the world’s most ubiquitous brand to help you better engage your customers and prospects.

    You’ll learn how to do everything from initiating digital “conversations” with customers to testing and quantifying your efforts. In addition to his expert insight, Goldman delivers case studies based on interviews with some of the world’s most innovative brands who have integrated lessons from Google into their own marketing strategy.

Aaron Goldman's Skills & Expertise

  1. Online Marketing
  2. SEM
  3. PPC
  4. Online Advertising
  5. Interactive Marketing
  6. Digital Media
  7. SEO
  8. Digital Marketing
  9. Social Media Marketing
  10. Social Media
  11. Mobile Marketing
  12. Digital Strategy
  13. New Media
  14. Corporate Branding
  15. Strategy
  16. Marketing
  17. Marketing Strategy
  18. E-commerce
  19. Direct Marketing
  20. Advertising
  21. Entrepreneurship
  22. Brand Development
  23. Brand Implementation
  24. Web Analytics
  25. Creative Direction
  26. Email Marketing
  27. Start-ups
  28. Business Development
  29. Integrated Marketing
  30. Analytics
  31. Media Buying

View All (31) Skills View Fewer Skills

Aaron Goldman's Education

University of Illinois at Urbana-Champaign

BS, Advertising

19962000

Contact Aaron for:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

View Aaron Goldman’s full profile to...

  • See who you and Aaron Goldman know in common
  • Get introduced to Aaron Goldman
  • Contact Aaron Goldman directly

View Aaron's full profile

Not the Aaron Goldman you were looking for? View more »

Viewers of this profile also viewed...