Aaron Goldman

Current

Managing Partner at Connectual
Executive Board of Directors at CIMA (Chicago Interactive Marketing Association)

Past

VP, Marketing & Strategic Partnerships at Resolution Media, an Omnicom Media Group Company
Strategic Account Manager at MaxOnline, a division of IAC
Sr. Advertising Representative at The Daily Illini Newspaper

Media Intern at Kelly Scott and Madison

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Education

University of Illinois at Urbana-Champaign

Recommended

126 people have recommended Aaron

Connections

500+ connections

Industry

Marketing and Advertising

Websites

Aaron Goldman’s Summary

Aaron Goldman is a ten-year veteran of the digital media space. His company, Connectual, brings together buyers and sellers of digital marketing solutions.

Before starting Connectual, Goldman was VP, Marketing & Strategic Partnerships for Resolution Media, an Omnicom Media Group Company. During his nearly five years at Resolution Media, Goldman helped grow the company from eight employees to over 100 at its peak and $200+ million in annual search marketing billings. In his role on the executive team, Goldman managed corporate marketing, industry relations and business development, landing accounts like Bank of America, Dell, Gatorade, Hertz, FedEx, Frito Lay, Lowe’s, and State Farm, among others.

Prior to Resolution Media, Goldman led the Midwest sales team for MaxOnline, now a division of Ask.com/IAC. For about five years, Goldman delivered comprehensive digital marketing solutions encompassing portal and network-based campaigns, site-specific sponsorships, e-mail marketing, lead generation, and search engine marketing for clients including Allstate, Disney, Ford, GM, JC Penney, Microsoft, P&G, Sears, Verizon, and Walgreens, among others.

Goldman currently serves on the executive board of directors for the Chicago Interactive Marketing Association. He has been published in iMediaConnection and DMNews, quoted in the New York Times, and has a regular column in MediaPost’s Search Insider. Goldman has been a guest lecturer on the topic of online marketing for the American Advertising Federation and University of Illinois. He’s also a frequent speaker at industry trade shows such as ad:tech, SES, OMMA, and Search Insider Summit.

Goldman graduated with honors from the University of Illinois at Urbana-Champaign with a Bachelor of Science degree in Advertising. When he’s not doing the “Connectual thing,” Goldman enjoys spending time with his wife, Lisa, daughter, Eliara, and trying to keep up with 15 blogs and Twitter.

Aaron Goldman’s Specialties:

Digital Marketing Consulting, Digital Marketing Representation, Search Engine Marketing, Online Media, Query Marketing, SEO, SEM, PPC, Digital Media, Internet Marketing, Interactive Marketing, Internet Advertising, Online Advertising, and all the other ways to describe and acronymize our crazy little indsutry.

Aaron Goldman’s Experience

Managing Partner

Connectual

(Privately Held; Marketing and Advertising industry)

April 2009 — Present (8 months)

Connectual brings together buyers and sellers of digital marketing solutions. Services include digital marketing consulting and representation for marketers, agencies, media companies, and technology providers.

Connectual.com
Executive Board of Directors

CIMA (Chicago Interactive Marketing Association)

(Online Media industry)

September 2003 — Present (6 years 3 months)

CIMA is Chicago's only interactive-centric professional organization dedicated to the enhancement and acceleration of business opportunities, professional development, and exponential networking for the interactive marketing professionals in Chicago.

ChicagoIMA.org
VP, Marketing & Strategic Partnerships

Resolution Media, an Omnicom Media Group Company

(Public Company; OMC; Marketing and Advertising industry)

September 2004 — April 2009 (4 years 8 months)

Resolution Media helps marketers connect their brands to their audience through queries.

Our background is in paid and natural search, but we see search marketing as a much broader competency than just getting websites listed on search engines.

As a result, we've developed the QueryMatrix, which represents our holistic search marketing methodology.

By focusing on Query Marketing, we help marketers reach their target audience through Digital, Query-Driven, and Non-Interruptive strategies.

ResolutionMedia.com
FindResolution.com
QueryMarketing.com
QueryMatrix.net
Strategic Account Manager

MaxOnline, a division of IAC

(Online Media industry)

July 2000 — September 2004 (4 years 3 months)

MaxOnline (formerly L90 & DoubleClick Media) executes customized online media solutions for marketers to meet their specific goals and objectives. We achieve this through our four core capabilities:

· Web Media
· Email List Services
· Lead Generation
· Search Engine Marketing

MaxOnline.com
Sr. Advertising Representative

The Daily Illini Newspaper

(Newspapers industry)

January 1998 — May 2000 (2 years 5 months)
Media Intern

Kelly Scott and Madison

(Marketing and Advertising industry)

1999 — 1999 (less than a year)

Aaron Goldman’s Education

University of Illinois at Urbana-Champaign

BS , Advertising , 1996 — 2000

Additional Information

Aaron Goldman’s Websites:

Aaron Goldman’s Groups:

Executive Board of Directors, Chicago Interactive Marketing Association, CIMA, www.ChicagoIMA.org, Search Insider Summit, Omnicom, Digital Media Measurement and Pricing Summit, Search Engine Strategies, DM News, Search Insider, LinkedIn, Global Marketing Summit, UIUC, Search Engine Strategies