Sales & Marketing Consultant
Greater Los Angeles Area
Sales & Marketing Consultant
Greater Los Angeles Area
A seasoned professional focused on the Sales and Marketing organization’s strategy development and investment evaluation. Specialist at improving the Sales organization’s strategic execution--resource allocation, activity forecasting, planning process, and results analysis.
Functional Sales Experiences
- Trade & Consumer Promotion Management
- Organizational Design & Implementation
- Channel Strategy Development
Additional Business Perspectives
- Corporate External Affairs with Domestic and International Accountability
- Global Raw Material Supply Chains
- Entrepreneur, Start-Up Enterprises
Return on Investment Analysis
Organizational Productivity Assessment
Consumer Behavior Affects on Retail Sales Estimation
- Pantry Loading
- Increasing Consumption
- Switching Retailers
- Switching Brands
- Price Search
(Privately Held; Management Consulting industry)
March 2006 — Present (3 years 5 months)
Perform productivity assessments of sales organizations. Refine go-to-market strategies and improve organizational alignment.
Maintain knowledge and awareness of latest thinking on all aspects of trade promotion management and the interactions between consumer packaged goods companies, their customers, and their consumers.
Apply new & innovative approaches to the issues of strategy development, organizational assessment, or trade promotion management
(Self-Employed; 1-10 employees; Printing industry)
June 2003 — March 2005 (1 year 10 months)
Opened and operated start up store operation in Las Vegas, NV; generating $345,000 of revenue. Involved in all aspects of start-up and operation including; evaluating potential site locations; hiring and training employees; generating customer leads; establishing pricing strategy, and printing and design operations. Achieved ISO 9000 certification within 9 months.
(Privately Held; 10,001 or more employees; Consumer Goods industry)
July 1988 — April 2003 (14 years 10 months)
Selected Corporate Experience
Oct 1999 to Dec 2002, (3 yrs service)
• Maintained staff accountability for all Crisis Management, Government Relations, and Public Relations activity within the Americas.
Selected Purchasing Experiences
Intermittingly - Sep. 1992 to Apr. 2003 (4 yrs service)
• Managed the purchases, supply chain and hedging of all sugar & sweeteners, dairy, grains, nuts, essentials, and animal proteins with responsibility for 18 employees and $600 million spending.
• Managed the purchases, supply chain for pet food raw material group with responsibility for seven associates and $300 million spending.
• Introduced game theory into the modeling of market participants’ behavior leading to aggressive pricing targets for the global team & price reductions of 50% on key commodities.
• Performed pricing analysis through statistical methods and forecasting techniques applied key market attributes, resulting in improved negotiation performance and reduced prices.
(Privately Held; 10,001 or more employees; Consumer Goods industry)
July 1988 — October 1999 (11 years 4 months)
Selected Sales Experiences
Intermittingly - July 1988 - Oct. 1999 (8 years, 2 months)
• Directed implementation of all divisional field sales activities including account planning, program spending, and associate development for $400 million in revenue.
• Developed and implemented pricing, promotion and go to market strategy for business with $1.1 billion in revenue and over $200 million in promotional expenditures.
• Identified, developed, and implemented a new business process for managing promotion expenditures. Achieved net revenue growth of over 5% while reducing trade and consumer spending as a percentage of gross revenue.
• Developed model for allocating slotting dollars based on expected sales volume, distribution levels and return on investment, resulting in reduced slotting dollars for new item activities.
• Plan and implemented transition of food broker office’s adoption of category management technology. Provided training and support for people and technology.
(Partnership; 10,001 or more employees; Accounting industry)
July 1984 — August 1986 (2 years 2 months)
Traditional audit assignments for healthcare, oilfield services, and airline clients. Promoted to senior auditor in 1986. Passed CPA exam and became Certified Public Accountant in State of Texas
MBA , Business Management , September 1986 — June 1988
Electives concentration, Decision Models, Operations Planning, Organizational Behavior
BBA , Accounting , August 1980 — May 1984
Licensed CPA