Aaron Briggs

Current

• Interactive Strategist at CentreSource

Past

• Marketing Director at Fontis Health
• Director of Marketing at WebMerge Media
• Marketing Consultant at Aaron Briggs Consulting (Self-employed)

• Director of Marketing at 1Point Solutions
• Solutions Advisor at Gateway, Inc.

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Education

• San Diego State University-California State University
• Belmont University

Recommended

12 people have recommended Aaron

Connections

152 connections

Industry

Internet

Websites

• Nashville Web Design Firm

Aaron Briggs’s Summary

I am a marketing professional with five years of hands-on experience in marketing leadership, and a passion for teaching and technology. I've seen firsthand the opportunities provided by the web technology for businesses of all size -- whether bootstrapping or making processes more efficient.

Through my education and experience, I've developed the ability to empathize, or "put on the shoes" of end-users -- thinking about websites, marketing tools, solutions, copy, training and products as the desired audience sees them. I've learned to identify gaps in performance -- those places where someone doesn't act in the way we expect them to -- and identify why this gap exists.

I've led multiple branding campaigns, managed dozens of vendor and partner relationships, led a five person marketing department, and have overseen all formal external communication for two companies. I've managed projects involving multiple vendors, stakeholders, final say guys, and internal resources within tight timelines. I've led successful search engine optimization campaigns, and I enjoy using social media as a communication tool.

I believe wholeheartedly in the power of great communication. I like seeing results, understanding and addressing the needs of my clients, and building strong business relationships. And I love seeing goals met, big ideas realized, and meetings that end with pats on the back (or drinks at the bar).

Aaron Briggs’s Specialties:

online marketing, instructional design, training and education, search engine optimization, copy writing, external and internal communication, branding and identity

Aaron Briggs’s Experience

• Interactive Strategist

  CentreSource

  (Privately Held; Internet industry)

  April 2008 — Present (1 year 9 months)

  - Utilizes a unique methodology to help organizations analyze their business; applies creative thinking to develop strategic web
  initiatives.
  - Trains clients in the on-going application of this unique methodology.
  - Provides expert-level education regarding the utilization of current web technology as business solutions, including wikis, blogs,
  social media, and online collaboration tools.
  - Writes detailed strategic assessments with supporting visuals; creates scope documents and annotated wire frames.
  - Consults with clients in long-term management engagements; provides project management and drives internal accountability.
  - Researches interactive trends and analyzes new technology for adaptation.
  - Creates training content for use on and offsite using a variety of mediums including screencasts, podcasts, and print material.

• Marketing Director

  Fontis Health

  (Privately Held; 11-50 employees; Health, Wellness and Fitness industry)

  December 2006 — April 2008 (1 year 5 months)

  • Leads development and direction of a marketing website that serves as the primary marketing tool for
  aggregating and converting leads
  • Writes and manages a focused online advertising campaign
  • Interprets web analytics data in order to improve conversion rate and develop new strategies for increasing
  the quantity and quality of web traffic
  • Conceptualizes and writes all print and online marketing materials
  • Contributes as product manager; identifies new product enhancements and features, develops business requirements, analyzes documentation, and contributes to Use Case review sessions.
  • Developed search engine optimization strategy and increased organic site ranking across multiple keywords

• Director of Marketing

  WebMerge Media

  (Internet industry)

  June 2007 — January 2008 (8 months)

  Served as the client services manager, copy writer, strategist, and marketing director for a three person web consulting practice.

• Marketing Consultant

  Aaron Briggs Consulting (Self-employed)

  (Self-Employed; Myself Only; Marketing and Advertising industry)

  September 2006 — November 2006 (3 months)

  • Developed marketing strategy for Nashville-based TPA including brand personality, messaging, website architecture, and design templates

• Director of Marketing

  1Point Solutions

  (Privately Held; 51-200 employees; Financial Services industry)

  July 2004 — August 2006 (2 years 2 months)

  • Managed a five-member marketing team that provided graphic design, tradeshow coordination, public
  relations, technical writing, client enrollment, and internal training
  • Developed strategic initiatives as a member of the senior management team
  • Managed a national tradeshow and event marketing campaign
  • Wrote all print/web marketing material and client communication
  • Directed a company-wide internal training program
  • Implemented two major marketing campaigns designed to increase national brand awareness via viral
  marketing, consumer advocacy, and public relations
  • Led marketing support during a twelve-month sales campaign that increased client enrollment from 5,000 to
  30,000 individuals

• Solutions Advisor

  Gateway, Inc.

  (Public Company; Computer Hardware industry)

  2001 — 2004 (3 years )

  • Conducted sales presentations and developed technological solutions for business and personal use

Aaron Briggs’s Education

• San Diego State University-California State University

  Educational Technology 2009 — 2012 (expected)

• Belmont University

  BA , English , 1999 — 2003

Additional Information

Aaron Briggs’s Websites:

• Nashville Web Design Firm

Aaron Briggs’s Interests:

music, writing, literature, graphic design, film, backpacking, rock climbing, web 2.0, social media, search engine optimization

Aaron Briggs’s Groups:

Nashville Geeks

•    LinkedSEO
•    Web Analytics Association
•    Digital Nashville
•    Training&Development
•    Instructional Design & E-Learning Professionals' Group

Aaron Briggs’s Honors:

Finalist, Nashville Scene Poetry Contest: November 2004
Belmont University Ruby P. Treadway Creative Writing Award, 2003
Belmont University Class of 1955 Summa Award, August 2003
Member, Sigma Tau Delta, International English Honors Society, 2003

Aaron Briggs’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch