
Pakistan
Latest Achievements:
• Vodafone Global Services (Incl. Softbank Japan):
- Designed web and device applications’ successful prototypes (MyPhotos & VodaPix) which helped in securing contract with Vodafone keeping their brand guidelines and PixSense technical requirements in consideration.
• Vodafone Germany PersonalAlbum:
- Coordinated with Avenue A RazorFish in implementing their design to PixSense PSP Platform Template System and for use in devices.
• Vodafone Ireland MyPhotos:
- Retrofitted PersonalAlbum design to Vodafone Ireland applications.
• PixSense 3.0:
- Developed new UI based on feedback from product and engineering teams.
- Maintained branding in line with new PixSense identity.
- Pitched new ideas by providing wireframes and mental models for new media sharing application.
- Made style manual for web application.
• PixSense 2.5/2.6:
- Made rebranding applications easier and less time intensive.
- Made location based UI and designed blogging UI named “SupaBlog”
• PixSense Beta:
- Designed the UI and developed pages.
- Contributed to product development as well.
• Paiker (PixSense Chinese brand):
- Designed the Paiker Chinese site UI and developed pages.
- Optimized the page to reduce http requests from around 200 to under 50 request while keeping UI similar to original one.
- Reduced code up to 60%.
• Oi (Device):
- Made device layout prototype for pitch to largest Brazilian carrier.
• Telenor Pakistan (Device):
- Made layout for new Telenor PicShare device application.
• PixSense Identity:
- Developed new and past identities for PixSense and kept or improved standards in maintaining visual identity of PixSense.
• Others:
- Initiated standard compliance and semantic based web designs
- Designed UI for PixSense widget, music application in Flex 2 & device gallery layout for application for Facebook Inc.
- Served all design requirements from US, Pakistani, Chinese and Indian teams.
branding, identity, web applications, websites, widgets, rich internet applications, mobile, user experience
(Internet industry)
March 2009 — Present (10 months)
(Design industry)
July 2008 — Present (1 year 6 months)
(Self-Employed; Myself Only; Internet industry)
March 2008 — Present (1 year 10 months)
Freelance Graphic / Web / User Experience Designer with a passion for new media, pursuing a career with a company in need of freelance visual and interaction design professionals with challenging projects. Skilled in major industry standard design tools & problem solving skills.
(Privately Held; 51-200 employees; Computer Software industry)
March 2006 — June 2008 (2 years 4 months)
(Privately Held; 11-50 employees; Outsourcing/Offshoring industry)
January 2006 — March 2006 (3 months)
Managing user experience & design
(Privately Held; 11-50 employees; Information Technology and Services industry)
July 2005 — December 2005 (6 months)
(Privately Held; 11-50 employees; Information Technology and Services industry)
July 2002 — June 2005 (3 years )
(Privately Held; 1-10 employees; Computer Software industry)
February 2001 — March 2003 (2 years 2 months)
MBA , Marketing , 2005 — 2008
Bachelor Business Economics , Business Economics , 1996 — 2000
Matric , Science , 1990 — 1996
design, marketing, user experience, RIA, fishing, architecture, swimming, F1, computer games, blogging, visual design
Net Aid (Subsidiary UN Volunteers),
User Experience Network (UXNet) – Karachi Chapter Ambassador,
Interaction Design Association (IxDA),
Information Architecture Institute,
Designers Who Blog,
Graphic Designers Association of Pakistan (GDAP)
Shield awarded for developing Rotary website