President, AALBC.com, LLC
Greater New York City Area
- Current
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- Board Member at Syracuse University Alumni Association National Board of Directors
- Senior Book Editor at Harlem World Magazine
- Founder, President at AALBC.com, LLC
- Past
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- Technology Associate at Goldman Sachs
- Principal Consultant at PricewaterhouseCoopers
- Vice President at Deutsche Bank
- Vice President at Bankers Trust
- Senior Communications Analyst at Pratt & Whitney
- Senior Teleprocessing Analyst at Grumman Data Systems
- Data Communications Technician at New York University
- Specialist, Component Test at General Electric
- Education
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- Stanford University
- New York University - Leonard N. Stern School of Business
- Polytechnic University
- Syracuse University
- Brooklyn Technical High School
- Recommended
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7 people have recommended Troy - Connections
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283
connections
- Industry
- Publishing
- Websites
Troy Johnson’s Summary
Troy Johnson is an industry leader in marketing books on the World Wide Web. Johnson is the President of AALBC.com, LLC (The African American Literature Book Club). AALBC.com was launched in 1998, and is now the largest and most frequently visited web site dedicated to books by and about black people. Johnson is also shareholder and Senior Book Editor, of the 4 year old, Harlem World Magazine. In addition, to his entrepreneurial ventures, Mr. Johnson has over 20 years of corporate experience; in roles ranging from designing wide area networks to managing international projects.
Mr. Johnson has been recognized in articles that have appeared in Publishers Weekly, Essence Magazine, The New York Times, The Amsterdam News, Black Issues Book Review, Emerge Magazine, Black Enterprise and many other publications. He has also made numerous radio and television appearances including C-Span2’s Book TV and The Black Family Channel’s Literary Living.
Johnson is a frequent panelist and public speaker. His subjects and events have included lecturing on; “Success Strategies for the African American Book Market” at the PMA University; “Distribution and the Internet” during the Sacred Circle/Spoken Word International Festival; "Using the Internet to Advance Black Arts" at Howard University; “Get the Word Out: Marketing and PR” at the Small Press Center's Third Annual New York Round Table Writers’ Conference; and many others.
Mr. Johnson has served on numerous boards and committees including the advisory boards of Black American’s in Publishing and New York is Book Country. He is currently a board member of the Literary Freedom Project, a board member of Syracuse University's Alumni Association, and an advisory board member of the Harlem Book Fair.
Mr. Johnson holds a BS in Electrical Engineering from Syracuse University, an MS from Polytechnic University, and an MBA from New York University’s Stern School of Business. He lives, with his two daughters, in Harlem, New York.
Troy Johnson’s Specialties:
Advertising sales, on-line book sales, marketing and promotion, web site design and management, web site content creation and aggregation (videos, articles, news, book reviews), author interviewer reviews
Troy Johnson’s Experience
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Board Member
Syracuse University Alumni Association National Board of Directors
(Publishing industry)
2008 — Present (1 year)
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Senior Book Editor
Harlem World Magazine
(Privately Held; 1-10 employees; Entertainment industry)
October 2006 — Present (2 years 10 months)
Through the prism of urban general interest, Harlem World chronicles Harlem celebrities, culture, fashion, lifestyle, health, sports, news, business and philanthropy. With an authoritative voice, HW creates trends as much as it records them. HW covers music, educates its readers on Harlem History, and gives back to the community. HW serves as a portal to a growing, young, trend-setting, multicultural audience. By being excellent journalists and innovative marketers, we are
champions of urban culture. -
Founder, President
AALBC.com, LLC
(Partnership; Myself Only; Internet industry)
March 1998 — Present (11 years 5 months)
AALBC.com (The African American Literature Book Club), is the largest and most frequently visited web site dedicated to books by and about black people. Started in 1997, by Troy Johnson, AALBC.com is a widely recognized source of author profiles, book recommendations, active discussion boards, writer resources, informative articles, videos, and book reviews.
AALBC.com offers multifaceted opportunities to advertise on our flagship site as well as our other properties, which include ThumpersCorner.com (home of our popular discussion boards), HipHopBookClub.com (promotes hip-hop literature), and DomainsforAuthors.com (provides domain name registration and internet services).
Demographics: Our internet-savvy visitors are 84% female, 95% have attended college, and are a median age of 35. They reside in all 50 states and 51 countries. -
Technology Associate
Goldman Sachs
(Public Company; 10,001 or more employees; GS; Investment Banking industry)
May 2001 — February 2008 (6 years 10 months)
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Principal Consultant
PricewaterhouseCoopers
(Partnership; 10,001 or more employees; PwC; Accounting industry)
April 2000 — May 2001 (1 year 2 months)
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Vice President
Deutsche Bank
(Public Company; 10,001 or more employees; DB; Banking industry)
June 1999 — May 2000 (1 year)
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Vice President
Bankers Trust
(Public Company; 10,001 or more employees; BT; Financial Services industry)
May 1993 — June 1999 (6 years 2 months)
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Senior Communications Analyst
Pratt & Whitney
(Public Company; 10,001 or more employees; UTX; Aviation & Aerospace industry)
April 1990 — September 1991 (1 year 6 months)
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Senior Teleprocessing Analyst
Grumman Data Systems
(Public Company; 10,001 or more employees; Defense & Space industry)
September 1986 — April 1990 (3 years 8 months)
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Data Communications Technician
New York University
(Educational Institution; 10,001 or more employees; Higher Education industry)
1985 — 1986 (1 year)
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Specialist, Component Test
General Electric
(Public Company; 10,001 or more employees; GE; Financial Services industry)
1984 — 1985 (1 year)
Troy Johnson’s Education
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Stanford University
Certificate , Publishing on the Web , 2004 — 2004
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New York University - Leonard N. Stern School of Business
MBA , 1991 — 1993
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Polytechnic University
MS , Engineering , 1987 — 1989
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Syracuse University
BSEE , Electrical Engineering , 1980 — 1984
- Activities and Societies:
- Competitor Gymnastic Team, Vice President National Society of Black Engineers
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Brooklyn Technical High School
1976 — 1980
- Activities and Societies:
- Captain Gymnastics Team, New York City PSAL Champion 1 Meter Diving
Additional Information
Troy Johnson’s Websites:
Troy Johnson’s Groups:
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NYU Stern School of Business -
Syracuse University Alumni Network -
Book Publishing Professionals -
Media & Entertainment Professionals -
Publishers Advertising and Marketing Association
Troy Johnson’s Honors:
Syracuse University, Alumni of Distinct, 2007
Troy Johnson’s Contact Settings
Interested In:
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
