Troy Johnson
President, AALBC.com, LLC
- Location
- Greater New York City Area
- Industry
- Internet
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Troy Johnson's Overview
- Current
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- Founder, President at AALBC.com, LLC
- Past
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- Board Member at Syracuse University Alumni Association National Board of Directors
- Senior Book Editor at Harlem World Magazine
- Technology Associate at Goldman Sachs
- Principal Consultant at PricewaterhouseCoopers
- Vice President at Deutsche Bank
- Vice President at Bankers Trust
- Senior Communications Analyst at Pratt & Whitney
- Senior Teleprocessing Analyst at Grumman Data Systems
- Data Communications Technician at New York University
- Specialist, Component Test at General Electric
- Education
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- Stanford University
- New York University - Leonard N. Stern School of Business
- Polytechnic University
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Syracuse University
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Brooklyn Technical High School
- Recommendations
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7 people have recommended Troy
- Connections
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500+ connections
- Websites
Troy Johnson's Summary
Troy Johnson is an industry leader in marketing books on the World Wide Web. Johnson is the President of AALBC.com, LLC (The African American Literature Book Club). AALBC.com was launched in 1998, and is now the largest and most frequently visited web site dedicated to books by and about black people. Johnson is also shareholder and Senior Book Editor, of the 4 year old, Harlem World Magazine. In addition, to his entrepreneurial ventures, Mr. Johnson has over 20 years of corporate experience; in roles ranging from designing wide area networks to managing international projects.
Mr. Johnson has been recognized in articles that have appeared in Publishers Weekly, Essence Magazine, The New York Times, The Amsterdam News, Black Issues Book Review, Emerge Magazine, Black Enterprise and many other publications. He has also made numerous radio and television appearances including C-Span2’s Book TV and The Black Family Channel’s Literary Living.
Johnson is a frequent panelist and public speaker. His subjects and events have included lecturing on; “Success Strategies for the African American Book Market” at the PMA University; “Distribution and the Internet” during the Sacred Circle/Spoken Word International Festival; "Using the Internet to Advance Black Arts" at Howard University; “Get the Word Out: Marketing and PR” at the Small Press Center's Third Annual New York Round Table Writers’ Conference; and many others.
Mr. Johnson has served on numerous boards and committees including the advisory boards of Black American’s in Publishing and New York is Book Country. He is currently a board member of the Literary Freedom Project, a board member of Syracuse University's Alumni Association, and an advisory board member of the Harlem Book Fair.
Mr. Johnson holds a BS in Electrical Engineering from Syracuse University, an MS from Polytechnic University, and an MBA from New York University’s Stern School of Business. He lives, with his two daughters, in Harlem, New York.
Specialties
Advertising sales, on-line book sales, marketing and promotion, web site design and management, web site content creation and aggregation (videos, articles, news, book reviews), author interviewer reviews
Troy Johnson's Experience
Founder, President
AALBC.com, LLC
March 1998 – Present (14 years)
AALBC.com (The African American Literature Book Club), is the largest and most frequently visited web site dedicated to books and film by and about people of African descent. Started in 1997, by Troy Johnson, AALBC.com is a widely recognized source of author profiles, book recommendations, active discussion boards, writer resources, informative articles, videos, book and film reviews and interviews.
AALBC.com offers a variety of ways to promote one's book or product to our audience.
Demographics: Our internet-savvy visitors are 84% female, 95% have attended college, and are a median age of 35. They reside in all 50 states and 51 countries.
Troy Johnson's Skills & Expertise
Troy Johnson's Education
Stanford University
2004 – 2004
New York University - Leonard N. Stern School of Business
1991 – 1993
Polytechnic University
1987 – 1989
Syracuse University
1980 – 1984
Brooklyn Technical High School
1976 – 1980
Troy Johnson's Additional Information
- Websites:
- Groups and Associations:
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- Honors and Awards:
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Syracuse University, Alumni of Distinct, 2007
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