Wendy Olson Killion

Past

Product Manager, Emerging Businesses at Cars.com
Product Manager, Online Automotive Review at J.D. Power and Associates
Publicity Chairperson (Volunteer) at Navy-Marine Corps Relief Society

Research Associate at J.D Power and Associates
Business Analyst Intern at Weyerhaeuser (Pulp)
IT Intern at Weyerhaeuser (Internet/Intranet Services)

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3 more...

Education

University of Puget Sound

Recommended

17 people have recommended Wendy

Connections

394 connections

Industry

Internet

Wendy Olson Killion’s Summary

• Experienced product manager who thinks and acts both strategically and tactically to build the best products possible.

• Proven communicator, collaborator, leader and team member who drives products and projects forward.

• Dependable manager with strong analytical skills and a proven ability to manage products across several areas.

• Innovative problem solver who can manage daily requirements while never losing site of the overall business strategy.

Wendy Olson Killion’s Specialties:

Product Management, New Product Development, Acquisition Integration, Project Management, Market Research including Study Design and Implementation, Strategic Analysis & Planning, Data and Metrics Analysis, Roadmap and Business Plan Creation, Sales Planning and Forecasting, Audience Expansion, Problem Solving

Wendy Olson Killion’s Experience

Product Manager, Emerging Businesses

Cars.com

(Privately Held; Internet industry)

February 2008 — July 2009 (1 year 6 months)

• Incorporated user experience, search engine optimization, and advertiser needs to develop business plans, short and long term road maps, requirements and overall product vision. Responsible for the company's audience expansion strategy.

• Chief advocate for consumer experience on the Cars.com mobile website, PickupTrucks.com and MotherProof.com. Collaborated heavily with our dealer teams to build holistic products that serve all customers—consumers, automotive dealers, display advertisers and internal stakeholders.

• Successfully led cross-functional teams including editorial, designers, web developers, user experience managers and sales to efficiently bring new products and enhancements to market with a focus on improving usability, conversion, profitability and performance. Partnered with IT to deliver solutions on time and within budget. Acted as project manager for internal projects for these products.

• Led acquisition and integration of PickupTrucks.com. Worked with our business development team to create financial, traffic and success criteria for acquisition. Drove the transition from an editorial site to a full service shopping destination. Directed initiatives resulting in large traffic and revenue growth.

• Managed implementation of an industry-leading mobile measurement system, including client side (Omniture) and third-party tracking solutions which opened new revenue opportunities.

• Directed full site redesign and rearchitecture of MotherProof.com. Selected and managed outside design firm and oversaw implementation of the design internally.

• Monitored and analyzed key metrics to identify new opportunities, make product recommendations and evaluate project successes. Compiled and analyzed competitive intelligence.

• Owned the overall financial performance for these products. Utilized entrepreneurial skills to make these sites profitable and successful additions to the company’s portfolio.
Product Manager, Online Automotive Review

J.D. Power and Associates

(Market Research industry)

October 2003 — January 2008 (4 years 4 months)

• Launched and managed all aspects of the Online Automotive Review, a suite of publications about Internet and marketing trends for the automotive industry intended to make data actionable while focusing on specific client needs. Product was profitable in its first year with over half of OEM brands subscribing.

• Managed editorial direction, oversaw two primary writers and solicited contributions from guest writers inside and outside the company.

• Wrote feature articles, overviews and website content; designed, implemented and analyzed original research studies. Developed and managed product blog/community site and the project website.

• Created marketing materials, sales collateral, e-mails and oversaw all publishing aspects including graphic layout, copy editing and distribution—including web blasts.

• Cofounded industry leading automotive conference based on suite of products. Coordinated and presented yearly at the J.D. Power Automotive Internet Roundtable conference of automotive industry leaders.
Publicity Chairperson (Volunteer)

Navy-Marine Corps Relief Society

(Non-Profit Organization Management industry)

June 2002 — January 2007 (4 years 8 months)

• Directed publicity and public relations for the non-profit group in two local areas and assisted with national campaigns. Wrote public interest and informational articles for newspapers.

• Presented Society programs/information for incoming residents and the community at large and assisted in training other volunteers.
Research Associate

J.D Power and Associates

(Market Research industry)

September 2002 — August 2003 (1 year )

• Member of the digital marketing team, creating industry leading, groundbreaking Internet studies for the automotive industry through customer satisfaction research and in-depth analysis.
Business Analyst Intern

Weyerhaeuser (Pulp)

(Public Company; WY; Paper & Forest Products industry)

December 1999 — April 2001 (1 year 5 months)

• Served as the link between business clients and IT professionals to maintain and develop client/server applications that supported all sales and logistics for the Weyerhaeuser Pulp Business (Cellulose Fibers). Supported end users daily in error resolution.
IT Intern

Weyerhaeuser (Internet/Intranet Services)

(Public Company; WY; Paper & Forest Products industry)

May 1998 — December 1999 (1 year 8 months)

• Acted as liaison in all problems related to Internet access and administration, acting as the initial troubleshooter. Also developed and coordinated a web enabled database asset tracking and organizational system.