Head of SEO
- Oslo Area, Norway
- Marketing and Advertising
Trond Lyngbø's Overview
Trond Lyngbø's Summary
Trond Lyngbø is Head of SEO at MediaCom Norway, and SEO columnist at Search Engine Land.
As a digital marketing consultant and analyst, I help businesses get more targeted website traffic and sell more of their products and services using online methods like search engine optimization (SEO), PPC, social media and analytics.
I've written some of the most popular SEO columns at Search Engine Land three years in a row. I'm the author of two books about SEO and Social Media Marketing and have achieved more than 20 IT certifications during my career.
Strengths: Creative thinking, passionate, well-structured consultant with analytic skills and a deep understanding of modern technology and the online business ecosystem. I get things done.
Trond Lyngbø's Experience
Head of SEO
Public Company; 51-200 employees; Marketing and Advertising industry
March 2014 – Present (7 months) Oslo Area, Norway
Head of SEO at MediaCom Norway.
Privately Held; 1-10 employees; Internet industry
2011 – Present (3 years)
I write a monthly SEO column at Search Engine Land. I cover topics like search engine optimization (SEO), social media marketing, content marketing, usability (UX) and analytics. I wrote the two most popular SEO Strategy & Thought Leadership columns at Search Engine Land in 2011. In 2012 I made it to the "Top 10 Columns Overall" list. I got a second and a fourth place.
Senior SEO Strategist / Partner
Privately Held; 11-50 employees; Information Technology and Services industry
August 2011 – February 2014 (2 years 7 months) Oslo Area, Norway
Senior SEO Strategist / Partner at Metronet. Bridging the divides between search engine marketing, social media, and online business.
Seniorrådgiver Online Business
Privately Held; 11-50 employees; Internet industry
August 2010 – August 2011 (1 year 1 month)
* Utvikling og forvalting av digital strategi for selskapets kunder.
* Gjennomføring og oppfølging av digital strategi.
* Strategisk markedsføringsledelse og rådgiving.
* Søkemotoroptimalisering (SEO) og søkestrategier.
* Kurs i søkemotoroptimalisering (SEO) og innholdsstrategi.
* Søkemotormarkedsføring (Google Adwords og Yahoo! Search Marketing).
* Merkevarebygging og omdømmekontroll i søkemotorer.
* Konverteringsrateoptimalisering (øke verdien av et nettsted).
* Webanalyse (etablering, måling og oppfølging av KPI'er).
* Markedsføring og kommunikasjon i sosiale medier.
Product Manager SEO & PPC
Privately Held; 11-50 employees; Online Media industry
2006 – August 2010 (4 years) Bergen Area, Norway
Founder and CEO of MesterWeb sold to Media Total in February 2009. Key responsibilities:
* Internet marketing strategies and consulting.
* Online brand strategies.
* Web site traffic growth (SEM, SEO, PPC, social media, Viral, PR)
* Search engine optimization (SEO) and search marketing (SEM) courses and coaching.
* Website architecture planning.
* Conversion rate optimization.
* Web development and design.
* Web analytics.
* Speaking engagements and training courses.
Digital Marketing Manager
Grieg Media AS
2008 – April 2009 (1 year) Bergen Area, Norway
As the digital marketing manager, my responsibilities included:
- Devising strategies to drive online traffic to the company website.
- Developing and managing digital marketing campaigns.
- Tracking conversion rates and making improvements to the website.
- Work with internal and third parties to develop new website capabilities, microsites, etc.
- Utilizing a range of techniques including paid search and SEO.
- Improving the usability, design, content and conversion of the company website.
- Responsibility for planning and budgetary control of all digital marketing.
I quit voluntarily to focus on my own company.
Senior Systems Engineer
Privately Held; 1001-5000 employees; Information Technology and Services industry
2005 – 2007 (2 years) Bergen Area, Norway
Management of IT, communications and security services for a number of organizations. Planned, implemented, and administered local and wide area networking and Internet services, including setup and administration of servers, routers, firewalls, and other telecommunications equipment & services. I also assembled, installed, upgraded, and configured computer workstations, hardware, and software.
I worked for the merged companies Egroup Consulting Vest, Umoe IKT and also Computerland, where I was promoted from Senior Consultant to Consultant Manager.
Started off as a part time employee at Egroup Consulting Vest while studying IT. After a few years I got recruited back. I quit voluntarily to start up my own company.
Privately Held; 201-500 employees; Computer Software industry
August 2003 – August 2005 (2 years 1 month) Bergen Area, Norway
As the IT-Manager I was responsible for network infrastructure, IT-security, server installation and administration and communication on-site and between the different offices. My responsibilities also included digital marketing, SEO and analytics.
Trond Lyngbø's Honors and Awards
Best Search Strategy Of The YearINMA
Metronet won the 2012 Gulltaggen Award for best search strategy of the year.
Gulltaggen Awards is the largest event in Norway and the Nordic countries within digital marketing, communication, innovation, leadership and creativity.
Most Read Columnist At Search Engine Land in 2012Search Engine Land
- January 2013
In 2012, I wrote the most popular SEO column at Search Engine Land, one of the most recognized SEO and search marketing magazines online. I also made it to the "Top 10 Columns Overall For 2012" list. I got a second and a fourth place. I covered topics like SEO, social media marketing, conversion rate optimization and analytics.
Most Read Columnist At Search Engine Land in 2011Search Engine Land
In 2011, I wrote the two most popular "SEO Strategy & Thought Leadership" columns at Search Engine Land, one of the most recognized SEO and search marketing magazines online today.
Inbound Marketing Certified Professional Honors DistinctionInbound Marketing University
- February 2013
The Honors Distinction is awarded to graduates with an exceptional understanding of inbound marketing. The top 15% of exam takers with a 90% score or higher receive this honor.
Trond Lyngbø's Publications
- Search Engine Land
- November 21, 2013
SEO tips, practices and routines for e-commerce websites. Get your e-commerce SEO questions answered in this article.
- SEO Book
- January 15, 2013
Effective and easy-to-follow SEO strategy planning template for marketing your business.
- MOZ (former SEOmoz)
- March 20, 2012
A step by step plan to help SEO consultants in devising a strategy that's rooted in buyer psychology and executed in a systematic fashion like a well-planned military operation.
Trond Lyngbø's Skills & Expertise
- SEO Strategy
- Web Analytics
- Digital Strategy
- Google Adwords
- Google Analytics
- Email Marketing
- Internet Security
- Social Media
- User Experience
- Information Architecture
- Search Analysis
- Conversion Rate Optimization
- Computer Security
- Conversion Optimization
- Digital Marketing
- Online Marketing
- Web Development
- Affiliate Marketing
- Viral Marketing
- Website Development
- Organic Search
- Management Consulting
- Business Development
- Mobile Marketing
- Content Marketing
- Web Design
- Local Business Marketing
- SEO Training
- Online Advertising
- Positive Personality
Trond Lyngbø's Certifications
Master CIW Designer
Master CIW Administrator
Microsoft Certified Systems Engineer (Microsoft MCSE)
Cisco Certified Internetwork Expert (Cisco CCIE Written Exam)
- Cisco systems
Cisco Certified Network Professional (Cisco CCNP)
- Cisco Systems
Citrix Certified Administrator
- Citrix Systems
Certified Internet Webmaster
Google Certified Professional
CIW Internetworking Professional
CIW E-Commerce Designer Professional
Inbound Marketing Certified Professional
- Inbound Marketing University
- February 2013
CIW Security Professional
CIW Security Analyst
Trond Lyngbø's Additional Information
Trond Lyngbø's Languages
English(Professional working proficiency)
Norwegian(Native or bilingual proficiency)
Contact Trond for:
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
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