Trond Lyngbø

Trond Lyngbø

Head of SEO

Oslo Area, Norway
Marketing and Advertising

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Trond Lyngbø's Overview

  • Digital Marketing Manager at Grieg Media AS
  • Senior Systems Engineer at Atea
  • IT Manager at Powel ASA

500+ connections


Trond Lyngbø's Summary

Trond Lyngbø is Head of SEO at MediaCom Norway, and SEO columnist at Search Engine Land.

As a digital marketing consultant and analyst, I help businesses get more targeted website traffic and sell more of their products and services using online methods like search engine optimization (SEO), PPC, social media and analytics.

I've written some of the most popular SEO columns at Search Engine Land three years in a row. I'm the author of two books about SEO and Social Media Marketing and have achieved more than 20 IT certifications during my career.

Strengths: Creative thinking, passionate, well-structured consultant with analytic skills and a deep understanding of modern technology and the online business ecosystem. I get things done.

Trond Lyngbø's Experience

Head of SEO

MediaCom Norge

Public Company; 51-200 employees; Marketing and Advertising industry

March 2014Present (7 months) Oslo Area, Norway

Head of SEO at MediaCom Norway.

SEO Columnist

Search Engine Land

Privately Held; 1-10 employees; Internet industry

2011Present (3 years)

I write a monthly SEO column at Search Engine Land. I cover topics like search engine optimization (SEO), social media marketing, content marketing, usability (UX) and analytics. I wrote the two most popular SEO Strategy & Thought Leadership columns at Search Engine Land in 2011. In 2012 I made it to the "Top 10 Columns Overall" list. I got a second and a fourth place.

Senior SEO Strategist / Partner

Metronet AS

Privately Held; 11-50 employees; Information Technology and Services industry

August 2011February 2014 (2 years 7 months) Oslo Area, Norway

Senior SEO Strategist / Partner at Metronet. Bridging the divides between search engine marketing, social media, and online business.

Seniorrådgiver Online Business

Keyteq AS

Privately Held; 11-50 employees; Internet industry

August 2010August 2011 (1 year 1 month)

* Utvikling og forvalting av digital strategi for selskapets kunder.
* Gjennomføring og oppfølging av digital strategi.
* Strategisk markedsføringsledelse og rådgiving.
* Søkemotoroptimalisering (SEO) og søkestrategier.
* Kurs i søkemotoroptimalisering (SEO) og innholdsstrategi.
* Søkemotormarkedsføring (Google Adwords og Yahoo! Search Marketing).
* Merkevarebygging og omdømmekontroll i søkemotorer.
* Konverteringsrateoptimalisering (øke verdien av et nettsted).
* Webanalyse (etablering, måling og oppfølging av KPI'er).
* Markedsføring og kommunikasjon i sosiale medier.

Product Manager SEO & PPC

Media Total AS

Privately Held; 11-50 employees; Online Media industry

2006August 2010 (4 years) Bergen Area, Norway

Founder and CEO of MesterWeb sold to Media Total in February 2009. Key responsibilities:

* Internet marketing strategies and consulting.
* Online brand strategies.
* Web site traffic growth (SEM, SEO, PPC, social media, Viral, PR)
* Search engine optimization (SEO) and search marketing (SEM) courses and coaching.
* Website architecture planning.
* Conversion rate optimization.
* Web development and design.
* Web analytics.
* IT-security.
* Speaking engagements and training courses.

Digital Marketing Manager

Grieg Media AS

2008April 2009 (1 year) Bergen Area, Norway

As the digital marketing manager, my responsibilities included:

- Devising strategies to drive online traffic to the company website.
- Developing and managing digital marketing campaigns.
- Tracking conversion rates and making improvements to the website.
- Work with internal and third parties to develop new website capabilities, microsites, etc.
- Utilizing a range of techniques including paid search and SEO.
- Improving the usability, design, content and conversion of the company website.
- Responsibility for planning and budgetary control of all digital marketing.

I quit voluntarily to focus on my own company.

Senior Systems Engineer


Privately Held; 1001-5000 employees; Information Technology and Services industry

20052007 (2 years) Bergen Area, Norway

Management of IT, communications and security services for a number of organizations. Planned, implemented, and administered local and wide area networking and Internet services, including setup and administration of servers, routers, firewalls, and other telecommunications equipment & services. I also assembled, installed, upgraded, and configured computer workstations, hardware, and software.

I worked for the merged companies Egroup Consulting Vest, Umoe IKT and also Computerland, where I was promoted from Senior Consultant to Consultant Manager.

Started off as a part time employee at Egroup Consulting Vest while studying IT. After a few years I got recruited back. I quit voluntarily to start up my own company.

IT Manager

Powel ASA

Privately Held; 201-500 employees; Computer Software industry

August 2003August 2005 (2 years 1 month) Bergen Area, Norway

As the IT-Manager I was responsible for network infrastructure, IT-security, server installation and administration and communication on-site and between the different offices. My responsibilities also included digital marketing, SEO and analytics.

Trond Lyngbø's Honors and Awards

  • Best Search Strategy Of The Year

    • 2012

    Metronet won the 2012 Gulltaggen Award for best search strategy of the year.
    Gulltaggen Awards is the largest event in Norway and the Nordic countries within digital marketing, communication, innovation, leadership and creativity.

  • Most Read Columnist At Search Engine Land in 2012

    Search Engine Land
    • January 2013

    In 2012, I wrote the most popular SEO column at Search Engine Land, one of the most recognized SEO and search marketing magazines online. I also made it to the "Top 10 Columns Overall For 2012" list. I got a second and a fourth place. I covered topics like SEO, social media marketing, conversion rate optimization and analytics.

  • Most Read Columnist At Search Engine Land in 2011

    Search Engine Land
    • 2011

    In 2011, I wrote the two most popular "SEO Strategy & Thought Leadership" columns at Search Engine Land, one of the most recognized SEO and search marketing magazines online today.

  • Inbound Marketing Certified Professional Honors Distinction

    Inbound Marketing University
    • February 2013

    The Honors Distinction is awarded to graduates with an exceptional understanding of inbound marketing. The top 15% of exam takers with a 90% score or higher receive this honor.

Trond Lyngbø's Publications

Trond Lyngbø's Skills & Expertise

  1. SEO Strategy
  2. Web Analytics
  3. Digital Strategy
  4. SEO
  5. Google Adwords
  6. Google Analytics
  7. E-commerce
  8. Email Marketing
  9. Internet Security
  10. SEM
  11. Social Media
  12. Joomla
  13. Blogging
  14. User Experience
  15. Information Architecture
  16. Search Analysis
  17. Conversion Rate Optimization
  18. Computer Security
  19. WordPress
  20. PPC
  21. Conversion Optimization
  22. Digital Marketing
  23. Online Marketing
  24. Analytics
  25. Usability
  26. Web Development
  27. Affiliate Marketing
  28. Start-ups
  29. Viral Marketing
  30. Website Development
  31. E-business
  32. Organic Search
  33. Management Consulting
  34. Business Development
  35. Mobile Marketing
  36. Content Marketing
  37. Web Design
  38. Local Business Marketing
  39. SEO Training
  40. Online Advertising
  41. Adsense
  42. Positive Personality

View All (42) Skills View Fewer Skills

Trond Lyngbø's Certifications

  • Master CIW Designer

  • Master CIW Administrator

  • Microsoft Certified Systems Engineer (Microsoft MCSE)

    • Microsoft
  • Cisco Certified Internetwork Expert (Cisco CCIE Written Exam)

    • Cisco systems
  • Cisco Certified Network Professional (Cisco CCNP)

    • Cisco Systems
  • Citrix Certified Administrator

    • Citrix Systems
  • Certified Internet Webmaster

  • Google Certified Professional

    • Google
  • CIW Internetworking Professional

  • CIW E-Commerce Designer Professional

  • Inbound Marketing Certified Professional

    • Inbound Marketing University
    • February 2013
  • CIW Security Professional

  • CIW Security Analyst

Trond Lyngbø's Languages

  • English

    (Professional working proficiency)
  • Norwegian

    (Native or bilingual proficiency)

Contact Trond for:

  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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