Thomas Shaw

Current

• Interim Marketing Leader, Adviser, VP, Online & Strategy, CMO, VP, SVP at Independent Consultant

Past

• Senior Vice President (SVP), Marketing at Option One Mortgage / H & R Block
• Vice President (VP), Marketing - Retail & Wholesale at New Century
• Director Of Marketing at MyUtility / FirstPoint - Formerly Teldata Solutions

• Snr Marketing Manager at Shopzilla.com formerly BizRate.com
• Manager North American Energy Management Solutions Marketing at FirstPoint Energy Corp Formerly Teldata Solutions
• Account Executive at Fahrenheit Advertising

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3 more...

Education

• University of California, Los Angeles
• University of Delaware
• University of Delaware - Lerner College of Business and Economics

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Recommended

19 people have recommended Thomas

Connections

500+ connections

Industry

Financial Services

Websites

• Marketing Executive Center
• Marketing Experience & Profile

Thomas Shaw’s Summary

Currently consulting and operating as an Interim Marketing Leader to Fortune 500 and growth oriented clients, Tom recently has been called to advise Accenture and their clients as one of their Financial Services Marketing experts. Recently, Tom stepped in at CreditReport.com as CMO to help align their marketing platform for growth over the next 18 months, planning budgets, resources, vendors and agencies with immediate results.

Tom was previously the Senior Vice President (SVP), Marketing, at H & R Block/Option One Mortgage managing the marketing function for the mortgage organization and engaging the 1000+ national sales team.

In early 2007, he left a (5 year) senior marketing role with New Century Financial, Home123 Mortgage, and New Century Mortgage, where he managed a $100+ Million P & L for Retail, Builder and Wholesale Marketing driving the direct marketing, direct to consumer business (B2C) and business-to-business (B2B) marketing, engaging a 2000+ member sales team.

Retail Responsibilities included: Direct Marketing, Agency Management, branding activities, lead generation, research, business development, advertising, collateral production and multimedia services. For company’s wholesale arm, at which he was responsible for a host of revenue-driving, business-to-business marketing programs.

Before joining New Century, Tom brings veteran experience from the advertising agency world and has held marketing leadership positions for a variety of companies, including FirstPoint Energy Corp and Shopzilla.com (formerly BizRate.com) and consulting with Sun Micro.

Tom has a highly rated marketing blog - http://www.MarketingExecutive.biz
Recognized as one of the Most Influential Marketing Blogs and Podcasts by Ogilvy and Mather Advertising

Thomas Shaw’s Specialties:

Marketing Strategy, Marketing Management, Leadership, Supervision, Financial Services Marketing, Direct Marketing, Consumer Marketing, Retail Marketing, P&L Management,CRM Systems, Branding and Advertising, Direct Marketing, NASCAR Programs, Online Marketing, B2B Marketing, B2C Marketing, Agency Management, Negotiation, Business Development with C-Level professionals, Sports Marketing and Sponsorship, Strategic Planning, Forecasting and Analysis, Budget Management, Product Management

Thomas Shaw’s Experience

• Interim Marketing Leader, Adviser, VP, Online & Strategy, CMO, VP, SVP

  Independent Consultant

  (Marketing and Advertising industry)

  November 2007 — Present (1 year 9 months)

  Interim Executive Positions:
  
  CREDITREPORT.com - Interim CMO, Marketing / Business Strategy & Execution
  
  • Strategy: Developed Marketing Plan, Loyalty Plan for Online Marketing Channels, planned budget in excess of $80 Million
  • Agency Management: Media, Display and SEM / PPC Agency
  • Managed Affiliate Program and Business Development function
  • Revenue Generation: Lead Generation Program and Integration Plan
  
  REOTrans - Head of Marketing
  • Developed marketing and life cycle strategies for B2B, Mortgage and Real Estate Agent Channels.
  • Provided revenue and analytic models for reaching target segments based on proposed marketing strategy
  • Advised and Organized Marketing Structure, Products and positioning
  • Established Partnerships with key Associations: NAREP, AREAA, REOMAC, FiveStar Institute and events
  
  Consulting and Advisory Engagements:
  
  ACCENTURE: Marketing Best Practices Consultant
  
  • COMERICA BANK– Advise and Manage Multicultural B2B Market Strategy for small business banking products
  
  • FIRST TENNESSEE BANK– Advise and Assist on Online Agency Search, Negotiation and Review
  
  PMC MORTGAGE: Strategy Engagement – Wholesale, Retail and Telemarketing
  
  • Formalized Marketing Strategy and Tactics, Lead Generation, Customer Acquisition and Retention Plan and Budget for Wholesale and Retail Origination Platform
  
  • Planned with Senior Leaders to provide Telemarketing Plan, revised platform and NEW Revenue Strategy

• Senior Vice President (SVP), Marketing

  Option One Mortgage / H & R Block

  (Public Company; 1001-5000 employees; HRB; Financial Services industry)

  February 2007 — November 2007 (10 months)

  The Senior Vice President of Marketing (SVP) is responsible for the marketing for all loan originations channels. These include: Wholesale Lending, National Accounts, Servicing, Customer Retention, and Emerging Markets. Reporting to the Chief Sales Officer, the SVP of Marketing manages a team of 25 through five direct reports (Manager of Marketing (East/Media/National Sales), Manager of Marketing (West/CRM), Manager of Business Development, Trade Show Manager and Creative Services Manager). Responsibilities include all aspects of marketing, advertising, and budgeting including brand platform and management, market research, product development, and collateral development to support a network of 800 geographically dispersed sales and operations associates.
  • Directed the company’s advertising and brand repositioning and initiated the Organization’s Online Advertising and Email Marketing

• Vice President (VP), Marketing - Retail & Wholesale

  New Century

  (Public Company; 5001-10,000 employees; NEW; Financial Services industry)

  August 2002 — January 2007 (4 years 6 months)

  The Vice President of Marketing , reports to the President and Executive Vice President, Marketing. Managing a team of 105 retail and 40 wholesale through 12 direct reports
  
  Responsibilities included : strategy, advertising, online marketing, direct marketing, lead generation and 100 million + P & L for the brand including. brand management, market/marketing research, sponsorship development, event planning, and collateral management for a network of 3500 U.S. based sales team operating through 230 branch locations and 35 wholesale locations.
  
  Direct Marketing included generating & distributing 75K monthly leads, 900K annually to 100 branches across the U.S. Online marketing through portals, social networks, email and forums to generate high converting leads and awareness for mortgage, insurance and credit based products.

• Director Of Marketing

  MyUtility / FirstPoint - Formerly Teldata Solutions

  (Information Technology and Services industry)

  January 2001 — August 2002 (1 year 8 months)

  Reported to the President, FirstPoint Energy Corporation. Managed a team of three through three direct reports (Manager of National AMR Marketing; Manager of ASP Services; Manager; Marketing Coordinator). Responsibilities included: developing and executing business to business marketing plans; Product Management,; directing, planning, and managing advertising media plan; and directing, tracking, managing all direct marketing to multiple vertical markets, web site management and Internet strategy; creating, integrating, and managing corporate identity; directing and managing advertising agency relationship; and managing marketing collateral content, design, and production.

• Snr Marketing Manager

  Shopzilla.com formerly BizRate.com

  (Privately Held; 51-200 employees; Internet industry)

  January 2000 — January 2001 (1 year 1 month)

  Reported to the Director, business to business marketing. Managed a team of two (B2B Assistant Marketing Manager, B2B Coordinator). Responsibilities included analysis of site metrics, monetization of the business-to-business site, and B2B customer acquisition through channel market advertising and sales support. Recognized company-wide as an Outstanding Performer (President’s Club) in February 2000 and January 2001.

• Manager North American Energy Management Solutions Marketing

  FirstPoint Energy Corp Formerly Teldata Solutions

  (Privately Held; Information Technology and Services industry)

  May 1997 — January 2000 (2 years 9 months)

  Reported to the Executive Vice President, Sales and Marketing. Responsibilities included marketing strategy and planning, new product/software development for AMR hardware and wireless devices and cross-functional project team management. Duties also included execution of primary research strategies and interpretation of secondary research. Managed and marketed technical product line of meter reading systems, installation, wireless devices hardware and software for the United States, Canada, and Mexico.

• Account Executive

  Fahrenheit Advertising

  (Marketing and Advertising industry)

  October 1993 — April 1997 (3 years 7 months)

Thomas Shaw’s Education

• University of California, Los Angeles

  Marketing 2001 — 2001

  Activities and Societies:

  Online Marketing, Marketing Strategy

• University of Delaware

  BS , Business Administration , 1988 — 1992

  Minor: Philosophy

  Activities and Societies:

  Martial Arts Class Lead
  Intramural Sports
  Volleyball Team 1991-1992

• University of Delaware - Lerner College of Business and Economics

  BS , Business Administration / Marketing , 1988 — 1992

  Activities and Societies:

  Martial Arts 1988-1992, Resident Assistant 1989-1990

Additional Information

Thomas Shaw’s Websites:

• Marketing Executive Center
• Marketing Experience & Profile

Thomas Shaw’s Interests:

Martial Arts, Interactive Advertising, Marketing, Management, Negotiation, Business Planning and operations, New Business Development, Building Business and Strategy for Small Organizations

Thomas Shaw’s Groups:

American Marketing Association
The DMA
Marketing Association of America
American Management Association
The CMO Club

•    Executive Suite
•    Mortgage Bankers Association of America
•    OCEAN - Orange County Executives And Networkers
•    Alfred Lerner College, University of Delaware MBA
•    Recruiting Professionals Network
•    eMarketing Association Network
•    Option One Mortgage
•    Online Advertising Professionals
•    McDermott & Bull Executive Network
•    REO Professionals
•    Sports Marketing 2.0
•    H&R Block Alumni
•    New Century Alumni Network
•    The Big Idea Network
•    Corporate Communications Executive Network
•    Real Estate Owned / REO Professionals
•    REO PROFESSIONAL FORUM
•    University Of Delaware Alumni Network
•    REO Real Estate
•    REO
•    Financial Services Career Center™
•    Linked Orange County California
•    K1 FANS
•    Green Opportunities
•    SEO-LINKEXCHANGE
•    HSBC Contract and Permanent roles DIRECT

Thomas Shaw’s Honors:

* MarketingExecutive.biz Recognized as one of the Most Influential Marketing Blogs and Podcasts - Ogilvy and Mather Advertising
* Volunteer of the Month, Manhattan Beach 2002
* President's Club -Bizrate.com
* President's Award - Teldata Solutions
* President's Club Award - New Century Financial 2003-2007

Thomas Shaw’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch