
Passionate communications pro connecting disconnected pieces to create meaningful relationships and boost brand loyalty.
Hartford, Connecticut Area

Passionate communications pro connecting disconnected pieces to create meaningful relationships and boost brand loyalty.
Hartford, Connecticut Area
Are you concerned about engaging and retaining your best employees and customers?
Do you find that employees and customers have trouble “hearing” your messages amidst the noise and confusion of so much other chatter?
Imagine going to a movie. And you fell asleep because it was so boring. Would you tell others to see it? Probably not. Yet this is what happens in business media everyday.
So is there a way to engage and keep your best employees and customers using multi-media that is entertaining and believable?
My name is Thomas Clifford and my passion is producing meaningful and believable media programs so customers and employees feel an emotional connection to a brand.
I turn complex business ideas into entertaining, educational, inspiring media presentations.
Think: “Cirque du Soleil of business videos.” My programs entertain, educate and inspire.
Through 2009, my custom programs have helped over 125 organizations like Deloitte, American Diabetes Association and NYU Medical Center engage thousands of stakeholders by capturing believable “call to action” messages.
NEED PROOF?
1. One non-profit quickly gained international recognition after I produced four eye-catching videos featuring Tiki Barber formerly of the NY Giants– receiving over 60 “four and five-star” ratings on YouTube.
2. Another non-profit generated 65% more donations than their previous event in one single fundraising night – setting a financial record.
3. A Fortune 500 organization motivated and inspired thousands of employees to start owning and managing their careers through a series of engaging podcasts.
I AM SEEKING A PART-TIME OR FULL-TIME POSITION
in the Greater Hartford, CT area with an organization wishing to drive employee and customer retention and engagement to new levels.
I thrive in creative, flexible, team-based environments.
TIRED OF USING BULLET POINTS TO MOTIVATE YOUR AUDIENCE?
Send me a free InMail and let’s start a conversation.
• 10 years experience in Corporate & Employee Communications
• Excellent listening, writing, speaking skills
• Engaging presenter
• Fast Company "Expert Blogger"
• Expert social media skills
• Experience in B2B/B2C
• Budget management
• Confident, strategic thinker
• Strong leadership, consultative, team-building skills
• Creative problem solver
• Published author
(Media Production industry)
March 2009 — Present (9 months)
Seeking full-time or part-time employment with an organization in the Hartford, CT area.
TARGET AREAS:
• Corporate Communications (internal or employee communications)
• Marketing
• Learning / Training
• Shared Services
TARGET JOB DESCRIPTION
Position Focus:
Create believable, informative and inspiring media to help organizations recruit, engage and retain employees and customers.
Job Summary:
Responsible for the development, creation and execution of genuine employee and customer video and audio programs to help increase revenue, brand loyalty and trust. This includes leveraging real stories and messages from customers and employees to attract, motivate and engage new and existing employees and customers.
• Drives employee performance and retention through engagement by strengthening bonds of connection among employees.
• Creates a sense of recognition and belonging through internal on-line community frameworks and platforms.
Position is part of a larger team responsible for developing and implementing communications strategies in support of the company’s goals and objectives.
ADDITIONAL FOCUS:
• Transform complex business goals and ideas into engaging presentations and compelling video stories.
• Integrate videos into social media platforms to build communities of engagement; continually driving individual and team performance upwards.
→ To see if we're a fit, send a free InMail message to start a conversation.
ADDITIONAL STRENGTHS:
• Inspiring and engaging presenter demystifying blogging, LinkedIn & Twitter
• Social media ambassador
• "Expert Blogger" for FastCompany.com
• Blogger: Listed on AdAge 150 Power List
• Co-Author: The Age of Conversation I & II & (upcoming) III
(Privately Held; Publishing industry)
June 2008 — Present (1 year 6 months)
"Let's See That Again!" is my column that inspires and helps people in organizations to breathe life into their corporate videos.
http://www.fastcompany.com/blog/thomas-clifford/lets-see-again-breathing-life-your-companys-video
(Privately Held; Media Production industry)
June 2007 — March 2009 (1 year 10 months)
Produced/directed corporate video messages which included project management/logistics, creative vision, client liaison, team management and budget management.
Collaborated with major corporate and nonprofit clients in diverse industries to plan, develop and deliver engaging, compelling video solutions that authentically communicate the organization’s message to target audiences while strengthening brand recognition.
Developed story ideas, directed scenes, conducted interviews, and supervised editing sessions.
Prepared budgets, proposals and production schedules. Hired key personnel and managed all aspects of the creative process from initial concept through production and post-production stages of multiple, concurrent projects.
Worked with marketing, PR and communications managers, advertising agencies, creative directors, Board members, publishers and e-learning professionals.
• Conceptualized, produced and directed distinctive, unique and compelling videos for corporate and nonprofit clients. Created approximately 150 corporate image video programs during tenure.
• Streamlined entire video production process by pioneering the proprietary 7-Step System, a roadmap for organizing video production that maximizes efficiency/time while saving clients thousands of dollars.
Positioned and branded Moving Pictures as a leading video production firm in business videos through my unique approach to filmmaking and capturing messages that resonate with target audiences.
Educated and made clients feel comfortable, informed and included throughout the entire video process.
Won two Davey Awards for the American Diabetes Association.
Produced and directed over 20 short marketing and branding videos for Fortune 500's to non-profits on a variety of subjects:
Brand awareness
Non-profit fund-raising
Leadership profiles
e-Learning
Sales generation
Corporate-image
Employee Communications
Medical education
Scholastic / educational products
(Motion Pictures and Film industry)
2008 — 2008 (less than a year)
This is my second contribution to the sequel, The Age of Conversation.
I authored a manifesto entitled, "It's That Simple: How smart people in smart companies use real video stories to create real emotional connections."
(Public Company; Newspapers industry)
July 2007 — 2007 (less than a year)
My article "Let's See That Again!" for The Age of Conversation book, is a simple formula to create remarkable conversations from your remarkable corporate video.
The Age of Conversation will certainly be remembered as a ground-breaking book in the publishing world.
Inspired by Drew McLellan and Gavin Heaton, over 100 writers, creatives, innovators and thought leaders each wrote a short article on the art of conversation in light of the new media landscape in front of us.
(Management Consulting industry)
March 2006 — May 2007 (1 year 3 months)
Corporate Video Filmmaker.
Produced and directed recruiting mini-documentary for Fortune 100. Used to decrease high turn-over in large call centers nationwide.
Produced and directed two, multi-award-winning films for The Epilepsy Foundation. Promoted nationally in public schools and through social media sites to raise awareness about epilepsy and dispel common myths surrounding the medical condition.
Co-Creator and Story Producer for Spiral Story, a corporate communication platform to inspire, educate and motivate employees to own their careers.
(Privately Held; 1-10 employees; Marketing and Advertising industry)
July 2005 — March 2006 (9 months)
Corporate-image Video Producer & Director.
(Privately Held; Media Production industry)
July 1996 — June 2005 (9 years )
Grew the corporate video business from 5% -10% each year.
Responsible for $2.2 million in video productions for 128 corporate-image video programs used to:
• Recruit volunteers
• Generate sales leads
• Inspire & empower employees
• Share corporate culture & values
• Orientate new hires
• Educate consumers to new concepts
• Raise money
• Build community involvement
Specialized in innovating, eye-catching and compelling documentaries for Fortune 500 companies as well as local non-profits.
Generated tremendous word-of-mouth advertising through quality of work and friendly, personal approach to work.
Produced and directed in many formats: DVD, CD-ROM, Flash, web-based files.
(Fine Art industry)
April 1994 — July 1996 (2 years 4 months)
Co-produced "The Men Who Brought the Dawn" and "Enola Gay."
"The Men Who Brought the Dawn" was a one-hour, world-wide documentary featuring the surviving airmen who dropped the two atomic bombs on Japan.
"Enola Gay" is a shorter version of "The Men Who Brought the Dawn" and was created specifically for the Smithsonian Institution's 50th Anniversay commemorating the end of WWII.
Both films are now a part of the Smithsonian Institution's permanent archive library collection.
(Public Company; TRV; Insurance industry)
July 1984 — April 1994 (9 years 10 months)
--Senior Video Producer & Director for eight years.
--Responsible for yearly budgets.
--Produced hundreds of films for internal and external communications.
--Pioneered employee communications through innovative filmmaking styles.
--Generated income for Managed Care Department by creating modular videos for re-sale to The Travelers customers.
--Received numerous national and international filmmaking awards testifying to high quality of production work.
--Created videos for The NFL Hall of Fame, AFC Chanpionship half-time, directed an anti-drug commercial aired on MTV, VH1, TNN, and many more networks.
B.A. , Communications, Television , 1977 — 1980
I thrived on studying "Communications" in its various formats; journalism, television, music theory, film theory, parables and mass communications.
A.S , Television , 1975 — 1977
1972 — 1975
1971 — 1972
Speaking to groups about using videos to communicate and resonate to target audiences, teaching LInkedIn workshops, organizational storytelling, social media, blogging, personal branding, quantum physics, documentaries, mythology, creativity
1. Media Communications Association, International
2. Connecticut Technology Council
3. Advisory Board: Broadcast Communications, Middlesex Community College
Winner "Best Use of Blogs." 2009 eTechnology Summit Strateg-e Awards.
1996 ITVA/Connecticut Vision Awards: Silver. Co-produced "The Men Who Brought the Dawn;" worldwide documentary featuring the airmen who flew the atomic missions to Japan. Now part of the Smithsonian permanent archive collection.
2008: Client: American Diabetes Association. The International Davey Awards.
2007: Telly Award and Ad Club of Connecticut Award for "Take Charge of the Facts." Produced and directed for the Epilepsy Foundation.
2007: Two Telly Awards for "Out of the Shadows." Produced and directed a mini-documentary featuring four teens with epilepsy.
"Embracing Diversity" for Deloitte.
• A Platinum "Best of Show" from The Aurora Awards
• Gold Awards were presented at the 50th Annual Advertising Club of Connecticut Awards Show. 2004 Media Communications Association International.
• 2004 Silver Telly Award.
2004 The Advertising Club of Connecticut:
Honeywell
Hubbell, Inc.
Deloitte