Thiane Loureiro

Current

Regional Director - Edelman Digital Latin America at Edelman Brazil

Past

PR Manager at LG Electronics
Editor at Reuters Brazil
Communications Manager at Hill & Knowlton Brazil

Reporter at Quatro Rodas Magazine

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Education

Universidade Metodista de São Paulo

Recommended

13 people have recommended Thiane

Connections

295 connections

Industry

Public Relations and Communications

Websites

Thiane Loureiro’s Summary

Regional Director for Edelman Digital in Latin America

Graduated in Journalism

Experience in:
Web / Online PR
Media Relations
Strategic Planning
Crisis Management
Media Training
New Business Development
Events Planning and Organization

Because of my work at Reuters news agency I was invited in 2003 to attend a fellowship program sponsored by the Seoul National University in South Korea.

November 2006 I went to London for an exchange program to work with the Edelman Interactive Solutions group and develop skills on New Media and Online PR.

I have articles published on About Magazine and JumpExec website. I also write for Edelman Brazil´s corporate blog and Authenticities.

Fluent in Portuguese and English with good knowledge of French and Spanish.

Thiane Loureiro’s Specialties:

Online PR, Crisis management, Media training, Media relations, Corporate reputation, Strategic planning

Thiane Loureiro’s Experience

Regional Director - Edelman Digital Latin America

Edelman Brazil

(Privately Held; Public Relations and Communications industry)

August 2004 — Present (5 years 4 months)

I developed and coordinated PR activities for clients like GE, KPMG, Kimberly-Clark, Korn/Ferry, SulAmérica ING, SABIC Innovative Plastics e PepsiCo Food & Snacks. I did crisis and media training programs for Scania, ItauBBA, Kimberly-Clark, Wood Group and KPMG. Also managed crisis situations for Carrefour, KPMG, PepsiCo and Kroll. Organized for Monsanto the visit of 30 mega growers to five major cities in Brazil and scheduled meetings for them with key authorities and dignitaries. Also organized the inauguration of a PepsiCo facility in Suape, Recife, in the Northeast region of Brazil, and was responsible for winning important accounts like GE and SulAmérica ING. I even coordinated a PR program for UPS in Latin America. I created the Digital Practice in Brazil after spending a month at Edelman London working with online activities for clients like Procter & Gamble, Motorola and National Aids Trust. Edelman Digital in Brazil is a team of five PR professionals delivering online programs for HowStuffWorks, Zahar Publisher, PepsiCo´s Toddy brand, Herbalife, Samsung,Hyatt, Hasbro and Symantec. We did a blog for PepsiCo´s Ruffles brand (written by six teenagers chosen via Orkut), managed an online relationship program for WWE and launched the first social media press release in Brazil with AMD. Edelman Brazil was the first PR agency to have a blog and a Twitter account. We were also the first ones to handle Twitter accounts for our clients and to establish long term relationship with influential bloggers from several segments. Now I coordinate Brazil, Mexico and Argentina as a Regional Director.
PR Manager

LG Electronics

(Public Company; Public Relations and Communications industry)

February 2004 — August 2004 (7 months)

I was responsible for developing and implementing Employee Communications, including house organs and Intranet. I was also responsible for managing the external PR agency and I was in charge of Media and Government Relations as well as marketing campaigns. I was constantly in contact with Korea and other bureaus.
Editor

Reuters Brazil

(Public Company; Online Media industry)

August 2000 — December 2003 (3 years 5 months)

I was responsible for implementing the Entertainment Beat at Reuters’ office in São Paulo, Brazil, and coordinating the publication of both local and international stories in Latin America in Portuguese, Spanish and English. Stories were published mostly by online clients such as AOL, MSN and Yahoo. While coordinating the Entertainment Beat, I was responsible for the development of a good relationship with clients and was also in charge of editing and writing stories on General/ International news. I even contributed to the editing of Technology and Sports news and I was also responsible for writing feature stories and collaborating with the coverage of major events such as September 11th (I covered from Los Angeles) and the U.S. elections in 2000. In Brazil I covered the Rock in Rio Festival in 2001 and the prison riot in 2002 among other events including São Paulo Fashion Week and São Paulo and Rio de Janeiro Movie Festivals.
Communications Manager

Hill & Knowlton Brazil

(Public Relations and Communications industry)

March 1999 — August 2000 (1 year 6 months)

I was responsible for managing everything related to Public Relations, Internal Communications, Government Relations and Strategic Media Advisory for global clients like Delphi Automotive Systems and Continental Airlines. I developed press releases, attended interviews, helped the companies become household names, had a strong relationship with the media and built strategic plans to strengthen the companies’ image and credibility.
Reporter

Quatro Rodas Magazine

(Writing and Editing industry)

June 1996 — March 1999 (2 years 10 months)

Largest car magazine in Latin America. Published by Abril Group, which is also the largest publisher in the region. I was responsible for developing features especially on Legislation, Behavior, Consumer Rights and Safety.