
President and Founder, Green Armor Solutions
Greater New York City Area

President and Founder, Green Armor Solutions
Greater New York City Area
Shira Rubinoff is the Founder and President of Green Armor
Solutions, a vendor of online authentication technologies that
leverage psychology to deliver maximum effectiveness with
maximum convenience for both users and system administrators.
Ms. Rubinoff was highlighted in 2009 as one of New Jersey’s Best 50 Women in Business by NJBIZ, the leading business publication in one of the world’s largest economies, as well as named by the Executive Women’s Forum and CSO (Chief Security Officer) Magazine as a Woman of Influence and honored with their 2008 One to Watch award.
Ms. Rubinoff founded her present firm five years ago, led a year and half long research phase, raised capital, and within a year of releasing products, grew the company to be a profitable concern. She has more than doubled her average deal size annually for three years consecutively, and has led the firm’s recent diversification across multiple industries, leading to a successful OEM deal recently signed with the largest health care related firm in the United States.
Ms Rubinoff’s research into the human factors associated with online authentication, which she performed in 2004/5 and upon which she based the conceptual design of Green Armor’s authentication offerings, was corroborated by independent research performed in 2006/7 at MIT, Harvard, and Berkeley.
Expert in the human factors of information technology and security, Buyer Persona analysis/ development and the psychological aspects of marketing, and organizational dynamics.
Named one of :
"New Jersey's Best 50 Women in Business" 2009
http://www.greenarmor.com/Green_Armor_Solutions_News-2009-02-18-01.shtml
"One to Watch" - Women of Influence Awards
2008- EWF & CSO
http://tinyurl.com/Shira
Best Site (Mutual) Authentication Technology - From The Aite Group