CEO at HMC Company
Greater Seattle Area
- Current
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- Partner/Strategic Communications at Montecito Corporation
- CEO at HMC Company
- Chairman/ Founder at CRH & Associates
- Past
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- Vice President Corporate Communications at Microsoft Corporation
- Vice President of Worldwide Marketing at Neutrogena Corporation
- Education
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- Wharton School of Business
- Loyola Marymount University
- Industry
- Financial Services
- Websites
Rowland Hanson’s Summary
Rowland Hanson is currently the Chief Executive Officer of the HMC Company, a firm that specializes in business development and strategic communications consulting. In addition, Hanson is also the Chairman/ Founder of CRH & Associates, a consulting firm that assists companies from start-ups to the Fortune 500, through developing and executing effective marketing plans. Rowland Hanson comes into these positions with a proven track record in various fields and a remarkable educational background.
Prior to being the CEO of the HMC Company and the Chairman of CRH & Associates, Rowland Hanson went through five years of schooling to hone his knowledge on the aspects of the business world. He attended Loyola University from 1970 to 1974, where he earned his BBA in Sociology and Business. Rowland Hanson would then go on to Wharton School of Business from 1974 to 1975, where he would earn his MBA in Business Development and Marketing.
Following his collegiate years, Mr. Hanson quickly entered the working world and got started in gaining invaluable experience from numerous places. A few of Hanson’s previous jobs include being the Vice President of Worldwide Marketing for the Neutrogena Corporation, and Vice President of Corporate Communications for Microsoft.
From 1978 to 1982, Rowland Hanson served as the Vice President of Worldwide Marketing for the Neutrogena Corporation, a cosmetics company that manufactures skincare products that include acne treatments and moisturizers. As the VP of worldwide marketing, Hanson’s successful branding strategies helped Neutrogena establish itself as a leading brand in skincare products. The works of Rowland Hanson at Neutrogena would later attract the big-time moguls Bill Gates and Steve Ballmer.
Rowland Hanson’s Experience
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Partner/Strategic Communications
Montecito Corporation
(Real Estate industry)
2007 — Present (2 years)
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CEO
HMC Company
(Financial Services industry)
2000 — Present (9 years)
HMC Company is a business development & strategic communications consulting firm.
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Chairman/ Founder
CRH & Associates
(Financial Services industry)
1987 — Present (22 years)
Assists companies from start-ups to Fortune 500 companies develop & execute effective marketing plans. Clients have included a range of successful start-ups to IBM, Monsanto, Microsoft, etc.
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Vice President Corporate Communications
Microsoft Corporation
(Computer Software industry)
1982 — 1987 (5 years)
Rowland Hanson was credited with developing and executing the company's widely acclaimed Windows branding strategy. Named and was responsible for the legendary successful launch of Windows in Las Vegas.
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Vice President of Worldwide Marketing
Neutrogena Corporation
(Consumer Goods industry)
1978 — 1982 (4 years)
At Neutrogena, Rowland Hanson applied branding strategies & business development strategies that led to huge growth that attracted the attention of Bill Gates who personally recruited Rowland to Microsoft. This was the beginning of the "opinion leader" strategy that was successfully applied to Microsoft as well as a wide range of companies.
Rowland Hanson’s Education
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Wharton School of Business
MBA , Business Development & Marketing , 1974 — 1975
Graduated on the Directors List of Distinction
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Loyola Marymount University
BBA , Sociology & Business , 1970 — 1974
- Activities and Societies:
- Alpha Sigma Nu; Jesuit Honors Society
Additional Information
Rowland Hanson’s Websites:
Rowland Hanson’s Interests:
Surfing, snowboarding, martial arts, finance, entrepreneurship,
Rowland Hanson’s Contact Settings
Interested In:
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
