Renee Lam

Current

• Search Marketing Strategist at Yahoo!

Past

• Offshore Operations Consultant at Yahoo!
• Brand Management Associate at Nestle
• Sales Intern at General Mills

• Marketing Intern at Paramount Pictures

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1 more...

Education

• University of Pennsylvania
• University of Pennsylvania - The Wharton School

Recommended

3 people have recommended Renee

Connections

215 connections

Industry

Marketing and Advertising

Renee Lam’s Summary

Marketing Strategist with experience in brand and project management, advertising, and sales. High achiever and quick learner who has driven results on both the client and agency sides and across industries of technology, consumer packaged goods, and entertainment. Passion for analyzing and organizing information to optimize business performance.

Renee Lam’s Specialties:

Brand Management, Project Management, Search Engine Marketing, Sales, Copy Editing, Content Development, Customer Service, Market Research, Word Of Mouth, Direct Marketing, Consumer and Sales Promotion, Yahoo! Sponsored Search, Google AdWords

Renee Lam’s Experience

• Search Marketing Strategist

  Yahoo!

  (Public Company; 10,001 or more employees; YHOO; Internet industry)

  June 2006 — Present (3 years 6 months)

  - Created search marketing programs, optimized account performance, and prepared strategies for the company’s largest advertisers that spend over $300,000/year.
  - Pioneered and owned the Consumer Packaged Goods category. Provided dedicated service to agency executives.
  - Partnered with sales on client consultations to increase advertiser spending and improve ROI.
  - Implemented change management plan to efficiently migrate accounts to company’s new technology platform.
  - Equipped teams with intelligence about competitors to improve technology and advertiser support.
  - Engineered consistent processes for high service quality across multi-national content development teams.

• Offshore Operations Consultant

  Yahoo!

  (Public Company; 10,001 or more employees; YHOO; Internet industry)

  October 2007 — January 2008 (4 months)

  - Successfully guided offshore operation in Bangalore, India to provide 24 hours/day service, faster turnaround times, and lower expenses.
  - Developed and conducted localized trainings in pay-per-click advertising, keyword selection, ad copy, structure, bidding, account analysis, client communication, editorial policies, and proprietary tools.
  - Established reporting, benchmarking, and data collection systems to form foundation for team goals and demonstrate to management operational concerns and progress.

• Brand Management Associate

  Nestle

  (Public Company; 10,001 or more employees; NESN; Food Production industry)

  September 2005 — June 2006 (10 months)

  - Built an integrated web presence for Coffee-mate and Taster’s Choice to maximize cross-selling and data gathering through Consumer Relationship Management systems. Reduced annual maintenance cost by $400,000. Managed creative and editorial directions to ensure consistent branding.
  - Spearheaded marketing program targeting 1.5 million young adults through sampling, online media, word-of-mouth, direct mail, and coupons. Synthesized touch-points to produce one creative expression to consumers.
  - Developed new shelf-stable liquid concentrate product forecasted to generate $10 million in incremental sales.
  - Directed agencies and cross-functional teams in developing consumer promotions for all Coffee-mate SKUs.
  - Analyzed ACNielsen data to capture brand performance and identify growth drivers for division president and team.
  - Strongly contributed to 2007 marketing plan with strategies to launch new products and target key demographics.

• Sales Intern

  General Mills

  (Public Company; 10,001 or more employees; GIS; Consumer Goods industry)

  June 2004 — August 2004 (3 months)

  - Created and presented customized Box Tops for Education proposal for fourth largest retailer in region, resulting in: 100 participating stores and 27 products scheduled for in-store ads.
  - Designed product priority guides for four major accounts, resulting in increased SKU distribution and optimization.

• Marketing Intern

  Paramount Pictures

  (Public Company; 1001-5000 employees; VIA; Entertainment industry)

  May 2002 — July 2002 (3 months)

  - Established Paramount Vantage’s first database system for submissions to 250 international film festivals.
  - Assisted marketing director in film screenings and creation of trailers, one-sheets, direct mailings, and press kits.

Renee Lam’s Education

• University of Pennsylvania

  BA , Communication and Marketing , 2001 — 2005

  summa cum laude, Dean's List 2002-2005, GPA 3.94/4.00

  Activities and Societies:

  Marketing Undergraduate Students Establishment, Pan Asian Dance Troupe

• University of Pennsylvania - The Wharton School

  BA , Communication and Marketing , 2001 — 2005

Renee Lam’s Contact Settings

Interested In:

• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch